Been a crazy busy month, didn't really get to acknowledge our first 20k Day on May 1st.
But another milestone ticked off. I've now realised our systems, feedback loops and team organisation need to be far far better (improving this will only help us scale futher) - Finding it hard to focus on the most important tasks currently so will need to fix this ASAP, which in our case would be research, creatives and leveraging (not relying) on the latest AI.
It really was better ads and upping budget to get to this target so will start to do more CRO tests soon.
We also improved our product quality start of Feb which made our cogs go up slightly but really hopeful that this will heavily lift our repeat customer %.
Anyway here is a picture from August 2023 when I had about $200 in my bank, trying to go viral with a fucking raincloud on organic ☠
Back to work we go, so so much to do and a fuck ton still to learn and a lot to get better at. Again shoutout to the community @cjfeth has, been super helpful!
First 10k day for this brand
Better ads, more ads, more research plus having the balls to up budget. Still so much to do and learn but this was a milestone target for a while.
Big shoutout to @cjfeth was at about 3-4k days when I joined his discord back in October.
$128k in sales came from an ad that looks like a cartoon, not skincare marketing
no models
no glossy routines
no clinical before after shots
just an animated pimple screaming while bacteria celebrate underneath
it explains the problem in two seconds without saying a word
people stop because it’s different
they understand because it’s visual
they buy because the solution is obvious
this is why animated ai creatives are quietly beating traditional beauty ads
rt + comment "pimple" and i’ll send the breakdown
(follow for dm)
Going to regret leaking this...
I made a step by step cheatsheet on how to make these realistic AI videos for your ads
Like, RT & comment "Video" and i'll send it over
(must be following)