Conor

DR Copywriter & Creative Strategist for 7 to 8 figures DTC Brands | Helping brands unlock new winners + scale

[Conor @ecomconor]

@EiyanDickerson Really like these

[Conor @ecomconor]

@staridris72 Fair play to him

I still think he’s a complete maniac lol but I’ll maybe have to read his book sometime

[Conor @ecomconor]

@staridris72 I haven’t tbf is it good?

[Conor @ecomconor]

@Houdini_CS I’d dm you bro but they’re not open

[Conor @ecomconor]

@staridris72 Well done my man 👌

[Conor @ecomconor]

The Importance Of Market Sophistication ✍️

@mengotomars are absolutely killing it right now!

So I picked 3 statics that caught my eye from a creative strategy perspective.

But which do you think is the best?...

I give my answer below 👇

[Conor @ecomconor]

@adamtaylorl *Fairly average ad vs dog shit ad imo

[Conor @ecomconor]

@JPresswell Man speaks a lot of sense

[Conor @ecomconor]

Mars Men🪐 are killing it as you probably know…

But which ads are converting for them?

3000+ ads running > I’ve picked out 3 of their static ads here

Creative strategists: which do you think wins?...

A) Big Belly?
B) Man Boobs Gone
C) Ditch The Man Boobs

Let me know 👇

[Conor @ecomconor]

@dtcaileen good luck Aileen 🤞

[Conor @ecomconor]

@CopyWithOlli Thanks for raising a good point man glad somebody said it

[Conor @ecomconor]

The point about hustle culture here is spot on

Can we normalise wanting to work a healthy amount of hours then go and enjoy life 🙄

“YOu HaVE tO WoRK tO 16 HOuR DaYS oR Ur NGMI” Shut uppp man.

[CopyWithOlli @CopyWithOlli]

Hot Takes that may make you hate me for life:

“Creative Strategy” is stupid BS. Its just copywriting for ads.
People who say it involves more than traditional copywriting have no idea what good copywriters do.

Making Content > Outreach to get copywriting clients
(both still work tho)

Affiliate Marketing is extremely underrated and generally sick, lots of sauce to be found in that space

A plain white background black text copy-heavy website will convert better for you than those obviously vibecoded websites with AI copy.

I dont believe in hustle culture. Its extremely cringe and performative. Id rather do deep work a few hours a day and live a chill & balanced life, that still runs laps around 99% of people…

People “building” an AI app without putting a single thought into distribution are cringe, especially first timers looking for partners to do their marketing.

Emails / Newsletters wont die, be careful of anyone saying “XY is dead”, they’re probably super dogmatic. Newsletters are especially underrated…

Agree or disagree with any of these? Lmk

Cheers lol

[Conor @ecomconor]

@copymenace Wouldn’t be me mate

[Conor @ecomconor]

Your Creative Copy Was Written By AI 🚩s:

- “No more 3pm crashes”
(Who isn’t claiming this now lol)

- “That’s not a _ problem. That’s a _ problem.”

- Sentences with that stupid — long dash

PLS type to your fcking prospect as you’d speak to them irl 🥴

[Conor @ecomconor]

@GrammarHippy - amazing for capturing their attention
- not so good for the "reason why" aspect here
> Idk what it means that she drains parasites
- as someone else said, its only good for retargeting because it presumes they're problem aware (have parasites)

[Conor @ecomconor]

@thedankoe Ultimately it’s about what you prioritise

All I’m saying is you don’t need to buy into the hustle BS

Go to the gym randomly
Go and socialise with friends
Go visit family
Or just relax & do nothing 🤷‍♂️

That’s my priority personally.

If anyone wants to say I’m ‘NGMI’ > 🖕🤣

[Conor @ecomconor]

Listened to @thedankoe talk about this and it changed my perspective on “productivity”

He explains that with intense, distraction-free periods of say 4 hours you can get more done than most people do in a distracted 8 hour day

[Conor @ecomconor]

@CopyWithOlli Nail on head with pretty much all of these

I’m on board with the hustle culture one 💯

I’d rather work for a shorter amount of time then go touch grass than be glued to my laptop screen for 16 hours