T8 🍀

One Day...

[T8 🍀 @ecomdrump]

Why couldn't I look like that?
I can do it

[T8 🍀 @ecomdrump]

@blakeeecom Yo bro, 0 add to cary, how tf u got 2 sales? R u using kaching bundles, i have same problem

[Ethan Dobbins @Ethan__Dobbins]

$0-$1m dropshipping - day 9​

Hey pookies, went down the rabbit hole on a new program i just joined…​

…spending about 4 hours watching videos, trying out some new SOPs and prompts to split test against mine to see whose whicih produces a better output​

probably end up with a hodgepodge of both​

At the end of the day, if I can make my prompts even 10% better that’s a dub for me​

one tactical thing I did pick up was using reddit answers​

my old flow was Amazon reviews first, then a prompt to suggest reddit search queries through Google, using site:https://t.co/dHVjGGKTfS​

turns out you can just ask reddit answers directly and it surfaces the threads + a clean chatgpt style summary built off the actual comments​

This is defo going into the permanent stack​

It was a nice reminder going through this that pretty much every market you test in is going to be problem or solution aware by default​

So big claims and surface level "our product does X" copy doesn't move people anymore​

what will always make people whip out their credit card is understanding the how and why your product is able to deliver better results than your competitors​

exxplaining the new mechanism and giving them the reason why their current solution didn't work ​

and let your product naturally be the answer to the new reframe​

Gotta shift beliefs on the root cause of the problem and create a new enemy in their brain so the blame moves off them​

but here's where i think i've been slacking and where this program made me see it clearly​

most markets are at a level 4 sophistication​

they've already heard "balance your hormones," they've already heard "gut support," they've already heard "boost testosterone naturally"​

every other marketer is saying the same mechanism in the same words​

so just saying "we have a new mechanism" isn't enough in the slightest​

you have to explain why your version of that mechanism is different from the 15 other products they've tried that claim it​

the ingredient pairing that makes the primary ingredient more potent​

the powder vs the gummy where the gummy dilutes the dose​

the delivery system that gets absorbed 3x faster so results show in weeks not months​

even if the competitor has the same mechanism on the label, you have to reveal why theirs is structurally flawed and yours isn't​

and yeah market research on the avatar is great, you need it for the first half of the ad​

the"i've been where you are" and tried xyz part of your ads​

but the second half of the ad is the part where you flip their beliefs and shift the blame​

and i don't think i've prioritized the mechanism research at the same intensity i prioritize the avatar research​

specifically for the skincare product right now​

batch 1 leads on reframing how they're currently treating their acne and explaining why the surface level approach was always going to fail​

solid reframe which defo can work for this test​

but in batch 2 i can probably assume the audience has already absorbed that reframe and i need to go a layer deeper​

start explaining why my supplement's specific ingredient stack works together better than the other acne supplements they’ve most likely tried that didn't move the needle​

second adjustment would be going broader on the emotional pull​

i've been hyper narrow on "this specific product experience you had didn't work" framing​

but I could see focusing on the identity / relationship / more in the next batch hitting harder ​

Like not going on dates because of their skin​

cancelling plans, called in sick to work, because they didn’t want to be seen​

That feeling of being small and not feeling attractive because of their specific type of acne​

that's the emotional fuel i haven't tapped yet and it might be the actual mass desire​

i also potentially map flip the order on how i build avatars going forward​

i usually start with one core avatar with a mass desire then build sub avatars who share it​

but there are obviously multiple mass desires hiding inside one product​

one angle per mass desire might give me a better real shot than 2 sub avatars under one umbrella​

on the current test, facebook had been dumping the majority of spend the last 2 days into the worst performing ads of the batch (always trust the algorithm!)​

every ad it favored was at $5+ CPC with zero ATCs after $20-25 spent each​

the spend on each was high enough to give them a fair shake and they didn’t pass the e dawg test​

budget now consolidates into the ads actually hitting the soft metrics​

tomorrow we'll see if reallocating that money shows us the right signals on which angles are performing​

did get the first subscription sale today, YIPPYYYYY ​

on the life front today, not much​

left the house for an hour and a half total just for the gym​

hit shoulders and tris, PR'd the tricep press which felt good​

shoulders i hit the exact same weight as last week which made me feel like a useless chud​

got on a phone call with a friend of mine and we ended up dissecting my dating life ​

she reaffirmed that i intentionally chase girls who aren't in dating mode because i love the chase ​

That idea of being the guy to tame the wild tiger​

Showed her the Columbian’s insta I had been talking to and immediately she asks, “does she have an only fans lmao”​

Unfortunately, that’s exactly my type…what?!?? Sue me​

I'm rn the resident single guy in my friend group so pretty much every friend's girlfriend has a friend she wants me to meet​

Which sounds great on the surface until I see the friends insta and immediately think​

“God, have i forsaken you?”​

Pretty much always the same looks as your hinge most compatible girls ​

reminded me of a night at a bar with my best friend where his girl says i need you to meet my friend​

My boy said let’s see her insta first ​

without hesitation once he see it he goes, “don't waste Ethan's time with that”.​

i looked at the insta too, looked back at him, looked back at her​

said, “she looks like a nice girl, i hope she finds love, but yeah it’s not going to be me”​

Have zero problem with actually meeting these girls, just wouldn’t be interested romantically​

would rather love bomb a toxic swimsuit model for 3 weeks knowing it will go absolutely nowhere than go on a date where i know the girl will be good for me but not excite me​

there are just some dudes who want the reliable Toyota that runs for 200k miles​

And there dudes who double their swagger and want the McLaren that looks incredible but is in the shop half the time​

I will always deal with the pain in the ass of the McLaren​

At least for the foreseeable future, when I’m back on the market​

Tomorrow will monitor the current ads, finish the rest of the program videos​

start the product page for product test #3​

Thursday will be a full ads day, building batch 2 for the current product + the first batch for product #3​

Gonna be a loooooooonggggggg day inside higgsfield cooking up them statics​

see you in the next one pookies

[T8 🍀 @ecomdrump]

@theperryx_ how much u spend on ads on meta this store and what is your cpc and cpm ? thank u

[T8 🍀 @ecomdrump]

@varunoshi sexy, u do 1 country per cbo or 4 countries in 1 cbo?

[T8 🍀 @ecomdrump]

@theperryx_ yo u start with native to test or video?

[T8 🍀 @ecomdrump]

@DaveDiederen Legend!

[T8 🍀 @ecomdrump]

@varunoshi sexy, this store is from uk? i watched u build new store

[T8 🍀 @ecomdrump]

@shauneng hello @shauneng my old ad account got banned, now i am using new ad account, new bm, but when i launch new ads set, it go straight to active, skip the learning phase, what should i do @@

[Nick Theriot @nicktheriot_]

7 stages of a perfect advertorial:

1. Hook - Big emotional promise that stops the scroll
2. Problem - A pain point that actually resonates
3. Discovery - How they "stumbled upon" the solution
4. Solution - Product intro that feels like an answer, not a sales pitch
5. Proof - Social proof that looks editorial, not staged
6. Call to Action - "Check Availability" not "BUY NOW"
7. Tracking - Pixel + Hotjar installed for conversion data

Don't build a funnel.

Build a story that looks like journalism.

[Camm @cjfeth]

If you’re in ecom you need to learn to be ok with thugging it out for weeks (even months) before breaking through on a product

Idk if it’s what youtube guru’s are teaching now but expecting a new product to rip in the first week is an unrealistic expectation

My latest brand took around 2 months until we were hitting profitable scale in the US

Two other close friends of mine who are now doing multiple 7 figure months with their brands were both unprofitable for 4-8 weeks

None of us jumped product

We just doubed down on properly understanding our customer

The issue is most people think a few deep research prompts or a few hours of manually scrolling reddit gives them this

You’re barely scratching the surface, this is just the tip of the iceberg and the absolute bare minimum that everyone else is doing, so what gives you an edge?

You need to avatarmax every day

And the highest impact thing you can do which your competitors aren’t is to put a high focus on curating algorithms into your customers

Don’t just watch the content, actually understand the organic content they consume on the deepest level

- What’s getting views
- Whats getting shares
- What’s promoting high engagement in comment section
- Which comments are getting high likes/replies

Do this everyday and you’ll be fed the highest quality content in your vertical & will very quickly start to identify breakthrough patterns

The dots start to connect & you’ll realize how fucking robotic your ads sound. Just a complete disconnect to the avatar through a complete lack of understanding on what they resonate with.

All it takes is one line in your script that causes a huge disconnect to kill your ad

Now imagine you’re doing this across all your concepts? You’re cooked

If you’re reading this & you’re slightly unprofitable or around breakeven, then this is your wake up call

Don’t kill your product, it’s not the issue

It’s your execution & lack of understanding

[mikko @mikkoecom]

Day 124 - NEVER lower your ad spend when your ROAS goes down 😡

ROAS: 0.91

Revenue: $1,138
Ad spend: $1,250

Loss: ~$400 😨

Today has been extremely slow..

Now, what should you be doing on slow days? This is something a lot of people struggle with including me.

- New ads
- New Landing pages
- CVR optimisation
- Deep research on competitors

Just do it.

Now I want to talk about why you SHOULDN’T Lower your budgets on unprofitable days.

I want to talk about the 3 levels of how most people approach a bad ROAS day

Level 1 (The least effective approach): which is simply lowering the budget when ROAS drops. This essentially results in Facebook losing the momentum on the learning phase AND for you, it means that you have no clue on why your performance is bad. Most people see low ROAS and they simply just lower the budget.. But okay sure now you’re profitable again at a lower budget,

but how will you know what was the root cause of the bottle neck at high scale?

Simply just lowering the budget and hoping to get sales and be profitable isn’t going to cut it.

Level 2 (Finding the root cause):
Instead of lowering your budgets, you’re better off finding WHY you aren’t achieving your KPIs, there are many factors to this, e.g:

- Bad CTR
- Increase in Cpc
- Low CVR %
- Lower Revenue per visit
- Landing page loading speeds

These bottle necks are bound to happen when you scale. When you go from $100 to $1000 days, something is going to break. If you identify what exactly it is and isolate the issue and fix it, your ROAS will look happy too.

Knowing the root cause of bad days means that in the future you know what will break and what won’t, and you’re not just blindly scaling budgets and descaling.

Because, that is not getting you to $10k days.

Level 3 (Predicting the market): I personally haven’t done this yet because I haven’t gotten to this point, but i’ve heard many media buyers who have done multiple millions in ad spend talk about this:

This approach essentially leverages historical data, seasonality, customer behaviour patterns and account insights to predict bottlenecks before they happen.

For example, looking back at an ad account, and you know that “Mondays” are slow days, backed by countless Mondays in a row that are bad but other days are good,

then you know that Mondays are bad.
So what can you do?

Scale down budgets on Sunday so that your losses can be mitigated on Monday and scale back up on tuesday knowing that it will do well 😎

Key takeaway: Instead of scaling your budgets like a roller coaster, and never knowing why your system doesn’t work, find the root cause.

Thank you to all 465 of you who decided to follow me 👊

If you read this far, your brain isn’t fried and you’re a perfect fit for a discord server I made to hopefully run up some free group calls to meet some new people and share what i’ve learnt 🤝

I’ve been trying to reply to all my DMs but unfortunately there’s just been too many. (I’m still replying i’ll get to you 🙂)

Peace. ✌️

[Shaan Arora @iamshaanarora]

The @AliaPopups Scratch Off popup for Portland Leather Goods is crushing 🫡

[T8 🍀 @ecomdrump]

@Camicees 🤣

[Shaun Eng @shauneng]

"We recreated winning competitor ads with 'our own messaging' but it flopped wtf bro."

Guy in Evolve did the exact same thing for months.

Stalking Atria/Foreplay. Rebuilding every winning ad he found. Nothing worked.

So he stopped looking where everyone else was looking. Went from $4k/day to $20k/day in FOUR days.

Here's what he did differently:

[Jacob @jforjacob]

A new brand we started in June just crossed 100,000 orders today

Subscription based, no funding, no debt, profitable and hitting 7 figures per month

So how did we do it?

I hear all the time you need a lot of money to start a subscription based brand.

"prepare to be unprofitable for months until repeat revenue compounds"

At my core, I'm a retard and I like it when things are super simple

I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget

Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc

Pre-requisites:

- Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data

- Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster

Ok lets go

At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget

Then we started scaling making sure to maintain healthy margins

We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order

Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue

Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down.

Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net

Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i

That's it. Nothing complicated, no fancy financial models needed

Just stay profitable first order in the beginning

When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev

Once you have 3 month LTV data scale ads at a loss if your data allows it

This allowed us to never be in debt, always have money to fund inventory and scale

Worth mentioning we also were able to fund this growth while having 25% hold on PayPal

If you think you need to take on debt or raise money, sorry but it's a skill issue

I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form

If I can do this, anyone can

[Phil Kiel @PhilKiel]

How to remove Audience Network from your ad account without editing each ad set individually 👇

[A.I.Warper @AIWarper]

Below I will teach you how to reverse engineer any 15s video you see

You will need to tweak it a bit but I will explain in this thread exactly how to make these if you are ever curious

Thread below 👇

[Shaun Eng @shauneng]

Here's a masterclass that literally breaks down how to stand out from your competition in ecom:
(save for later)

[T8 🍀 @ecomdrump]

@chirag_ecom happy birthday!

[T8 🍀 @ecomdrump]

@varunoshi Congrats bro! u do 1 country per cbo or top 5 in 1 ? And what is your cpc on video ai first day and now! Thank u so much