ecomgoon

[Spencer @ecomrat]

Some random ecom ball knowledge that will help you scale faster and make your business more durable:

1. If you produce products in China and don't know what Sinosure is, you're at a massive disadvantage.

Sinosure is a state-backed insurer that allows your chinese suppliers to give you net terms without taking all the credit risk themselves.

My brand gets net 120 day terms with $0 down because of this. Gives us an insane cash flow advantage that allowed us to scale extremely quickly

The crazy thing is a lot of factories don't even know what it is. Ask your factory about it and about getting terms. If they don't know what it is, tell them to apply for it and then look for another factory that does.

2. If you're getting ripped off by Chinese counterfeits, there's a way to fight back that's way better than just doing DMCA takedowns.

You can sue them in federal court, get a temporary restraining order, take that TRO to Amazon or any of the other marketplaces (Alibaba, Aliexpress, TT shop, Temu, etc.) and they'll take down the listings and freeze their payouts. Then settle with them or collect their abandoned funds via something called a default judgement. Ask Claude about it.

We did this and collected multiple 6 figures from the bad guys. Bonus is they're way less likely to spin up a new listing and knock you off again because you hurt them financially. They'll move on to something easier.

Btw there are firms that will do this for you on contingency and split the payouts with you.

3. You should have a 3PL in China, even if you already have a US 3PL

It let's you sell worldwide overnight and can also fill the gap shipping to the US if you ever stock out in your US warehouse. You never want to have to turn off your ads and lose momentum.

US orders get shipped by our US 3PL, everywhere else gets shipped by China 3PL. Congrats you're now a global enterprise.

Stack all of these and thank me later

[ecomgoon @ecommgoon]

@tryatria_AI SAVE

[B @JuggMotion]

a student on our calls scaled to $40k days in about a month and his entire research system was texting customers. every single day + https://t.co/COnJxKMhcr this and all he'd ask was why they bought, what they were dealing with before, how they felt when it showed up, like a basic conversation bro with a nice AI recorded added

with this product huge learning was that it wasn’t really about showing the features, but about the emotion of receiving/gifting the product which was really interesting learning

facebook hate comments, customer complaints, calling customers, pps, all these areas hide optimizations for your ads landers supplementary/new products but for some reason most ppl just focus on reading reddit all day

[Leevi @lepa_2]

One reason I'm so bullish on quizzes.

Have personally written very very broad videos with individual ads spending $500k+, $1m+ each, all pointing to a quiz that basically covers every "sub avatar."

I can see the argument that if you're a new player stepping into a field with big brands (that actually have good product), you'd want to make your ads super niche to stand out. But to be fair, people overplay the importance.

As long as you have a mechanism to differentiate and create enough intent for them to go through quizzes etc, you'll ball.

[Anthony Camacho @avcanthony_]

Posting on Reddit: Ultimate Research Hack

I was having trouble figuring out nailing down what the dream outcome looks like for this sciatica avatar I'm targeting right now.

This is probably going to be an issue you'll face.

There's some info that you really have to DIG until the 8th page of Google search results to find. Or your audience is simply not talking about.

So instead of looking for the answers, I let the answers come to me.

After reading literally 100s of posts in this niche, I created a post using some verbatim language from another post, and my own writing. Asking one simple question.

"Are you living the life you envisioned post operation?"

And to no one's surprise.

Dozens of comments. All saying the same thing but in different ways.

"I can walk, I can ride my bike, I can swim, I can hold my son. It gave me my life back."

"I was an ultra marathon runner and now I'm back to training."

"I can walk, I can jog, I can workout again."

"I'm free from the mental pain."

Now I know.

What the ultimate dream outcome is for this Avatar.

It's not just being free from the sciatica pain.

What they envision in their mind is having their LIFE back.

There was a person I was before all of this. I want to get bak to THAT.

So the core promise of my product isn't just relieving pain in the back.

It's getting your life back. The life this pain stole from you.

So when I write copy.

Or write a landing page.

At the forefront of my mind is:

How can I reinforce 100% conviction to this person that this product is THE BEST WAY to achieve their dream outcome, to not just get rid of the pain but to get THEIR LIFE BACK so they can walk, workout, and hold their kids, and it's only possible through my product's unique mechanism.

Small bonus tip on gradualization: You'll notice on this post, lots of people are talking about pain after surgery. And most of them are not 100% even AFTER the surgery. The top upvoted comment is a guy saying 99% of the time he's still in pain.

So you have to balance the intensity of the promise with the inherent skepticism of your Avatar based on their experience.

For example, anything claiming to "Cure sciatica 100%" will cause them to react negatively. So instead, I want to position as something more realistic that fits my prospect's current beliefs.

"This isn't a cure. But it brought my post-op pain from a 7 to a 3. And that's the difference between being bedridden and being able to hold my son. So for me it's worth it."

So anyways, if you're struggling to gain insights on your Avatar.

1. Go into the subreddits they are in (r/sciatica, r/spinalfusion, r/microdisectomy etc.,)

2. Study the top engagement posts (see what background stories they use, language they use, how they ask questions, inside jokes etc.,)

3. Make your own post that would attract the info that you want, without giving away you're an outsider (don't ask "why do you want to get rid of the pain", ask "if you're pain free, what are you doing now that you couldn't do before? was XYZ worth it?

Then as the comments flood through. Use AI to synthesize and extract insights across the organic comments. Leverage in the copy to make it better.

[Phantom Stays @PhantomStays]

Few guys in DMs asked me to expand on the topic of how to TRULY connect with like-minded ppl in entrepreneurship.

One dude said that despite knowing ppl who make money, he is struggling with personality types being all "bottomless pits of nothingness," everyone boring as shit, etc

He took the opposite path from most online biz guys. Instead of going full retard on hustle for 7 years, he protected his social life, did the inner work, therapy, spirituality, healing old shit, tried to actually become a deeper human being while building his biz. He's super young still, low 20s. Problem is now his childhood friends are all drinking / partying / doing drugs and most entrepreneurs he meets are exactly what I described before... make money, talk biz, hookah, repeat. No real depth. So he asked me: how did you actually find your people?

For me the answer starts with 2 ppl, Miles + Ryan. Good guys who i met back in my uni days before i dropped out. Ski team dudes. They weren't close to my best friends at the time, but we respected what we were all building (we were all very entrepreneurial). I liked how they made me think deeper about things. So when Miles reached out and asked me if I wanted to join him and Ryan in a weekly accountability group, I said yes instantly.

Fast forward some years, and we have done an accountability call every Sunday for 6+ years. We've only missed a handful in over 350 weeks. Businesses changed, relationships changed, countries changed, we made money, lost money, got our hearts broken, had insane highs, depressing lows, whatever. Sunday was still Sunday. 1.5-2 hours unpacking our weeks together from a lens of vulnerability, self awareness - going deep into topics ranging from spirituality, faith, biz, relationships, mental health, mindset, physicality, sports, etc. We each take 10-15 min to give a raw chronological analysis of our week, and then the other 2 guys spend 15 min asking follow up questions designed to peel the onion back. 30 min for each person, then on to the next.

At the beginning it was more basic self improvement shit. What are your goals this week, did you train, did you hit your numbers etc. Over time it became way deeper. What are you scared of right now? where are you lying to yourself? why did that thing with your girl trigger you so badly? are you actually happy or just distracted? are you being a good friend? what are you chasing and why? where are you being a bitch? What are you becoming?

I can promise you this - When you do that every single week for 6 years with your two closest friends - there is nowhere to hide. The masks come off. This group has had far more influence on the trajectory of my life than almost any business decision I've ever made.

Most guy friendships are built around doing shit together. drinking, golf, biz, watching sports, partying. Which is fine. But very few male friendships are deliberately built around actually KNOWING each other. Huge difference.

Thats why you can have 500 contacts, 20 "boyz", a full table every weekend and still feel lonely as shit. Nobody you can call and say bro I'm actually not doing good rn. Nobody who remembers you before the money. Nobody who knows you well enough to notice that something is off before you even say it. Nobody willing to tell you when you're slowly turning into a cunt.

But you also cant sit around waiting for these people to fall out of the sky. One of the biggest things that changed my life was just putting myself out there wayyyyy more. Meet people. Preferably in spaces where you already like spending time (gym, sports, yoga, meditation groups, schools, biz circles, outdoor activities). Meet A LOT of them. Smile at everyone around you. Make small talk. Invite the random guy you had a great 15 min conversation with to dinner. Tell someone straight up that you like the way they think and want to hang. Ask real questions instead of the autistic networking questions everyone asks at entrepreneur events. The hardest part - BE VULNERABLE.

It takes practice yes. You should not be trauma dumping on some mf you met 4 minutes ago lol. All I'm saying is - Just be willing to go first.

And understand 99/100 probably wont become your lifelong friends. Thats normal. I think ppl fuck this up by expecting every interesting person they meet to become some huge relationship. Some ppl are in your life for a week. Some for 2 years. Some for 30. You can learn something from basically everyone if you're paying attention.

But when you do meet that 1/100 where the connection is obviously different, INVEST in that shit. Call them. Visit them. Travel together. Do hard things. Create rituals. Tell each other the truth. Make memories that have absolutely nothing to do with making money.

And this is important too: stop screening humans by how much money they make.

This is a huge disease in entrepreneur circles. Dude makes $40k/mo and suddenly thinks the only ppl worthy of friendship are other dudes making $40k/mo+. Thats fucking stupid.

You already have the money thing. You dont need more yin yin. you need yin yang.

Some of the best humans you will ever meet may never build a $10m company, and they may have absolutely mastered parts of life that you are still retarded at. Maybe they understand love better than you. Maybe they are a better father. Maybe they can sit in nature for 4 hours and actually be present. Maybe they have insane emotional depth, loyalty, humor, creativity, faith, warmth, whatever.

Don't confuse financial mastery with life mastery. They are NOT the same thing.

If somebody has a stellar heart, makes you feel more alive, tells you the truth, shows up for you, and expands the way you see the world... who gives a fuck what their Stripe dashboard says.

You make hella money already. Be open. Be kind. Let different kinds of ppl into your life. Sometimes the person who has "less" than you financially has way more than you everywhere else.

Everything for me grew out of that Sunday group. And honestly its one of the reasons I care so much about what Phantom is becoming now too. Yes we have 1,000+ members that talk tax, biz, investing, credit, travel, sovereignty etc, but I increasingly care way more about what happens AFTER somebody wins.

Cool bro you make $100k/mo. Now who the fuck are you?

Can you love? Can you actually be alone? Can you have friendships that arent transactional? Can you experience awe? Can you control your mind? Can you sit in nature without needing stimulation? Can you dance like a retard because the music feels good and not care whos watching? Can you build a life that is so fcking interesting and textured that money becomes just one little piece of it?

We actually made a self growth channel inside Phantom now for exactly this reason. It's picking up major traction in the community. Less tactical "how do I make another $10k" bullshit and more of the weird / esoteric conversations entrepreneurs almost never have with each other. Loneliness, relationships, ego, purpose, spirituality, biohacking tracking, masculinity, psychedelics, fear, love, whatever is actually real for you.

If ur in that weird middle period where you feel like youve outgrown a lot of your old relationships but havent fully found the new people yet... dont take that as a sign you fucked up. I was in that space for a few years too so I know how it feels.

Dont make yourself smaller so you can fit back into an old room.

Become more interesting. more open. more vulnerable. Do cooler shit. Meet way more humans. And when you find a good cookie, keep them close, and meet other ppl they love.

Meet 100 ppl. 99 probably wont be your people.

But that 1 can change the entire trajectory of your life.

[Jacob @jforjacob]

@russell_kwokk @aftersell Better off upselling non subscribers to a 6 month bundle

Will be higher LTV than your average subriber and take rate will often be higher than trying to get the to upgrade to a sub

https://t.co/easMv6vMPn

[Phantom Stays @PhantomStays]

The problem with most entrepreneurs who get rich young.. they are single track minded on “hustle” & do zero inner work

When the initial high wears off & get tired of their 142nd hookah sesh, what’s left?? They the same old boring soul they always were. Bottomless pits of nothingness

And then they wonder why they’re depressed / bored shitless

And then they wonder why they attract no good women / ppl

Do cool shit. Worship nature. Dance like nobody is watching. Push ur body to limits u didn’t know where possible. Embrace the main character epithet. Go inwards + outwards. Be violently dynamic

[Jordan Ross @jordan_ross_8F]

I haven't paid for a flight in five years.

We fly first class. With kids. Three or four seats at a time.

A friend showed me the system years ago and I've run it ever since.

Most founders could do the same thing and have never heard of it.

The key behind my free flights is putting my payroll on credit card.

Payroll is the biggest line item in almost every business.

Ours runs seven figures a year across my companies. That's a massive amount of spend that most owners route straight out of a bank account and earn nothing on.

There's a platform called Zil Money that lets you charge it.

How it works:

1. Run payroll like you normally do
2. Submit the receipt to Zil Money
3. They charge your card for that amount plus a processing fee

The fee is 2.9%.
On $1M in payroll that's about $29,000 a year.

Sounds like a lot until you price out what four first class seats cost, several times a year, for five years.

We're well ahead. Not close.

Two things that matter if you try this:

1-Make sure you have a CC that gives a lot of points for travel (amex business is good)
2-Make sure you have no limit on the CC
3-Pay the balance in full every month.

Not my usual operations post. But this one was too good to sit on.

(FYI this is first class, just on a small plane from NY to Cincinnati via Delta)

[Zach Stuck @zachmstuck]

@conortrains I don't care about avitars.

I focus on pain points (we call them pilars).

Pilars = weight loss, energy, etc

Avitar can be way too niche, pilar has much larger TAM.

Bangers are when you achieve high scale of spend, not just high roas.

[Aporia @aporia9n]

I think ambitious people should treat life in “seasons” rather than trying to balance everything every day.

A few years massively overallocated to work. A period getting seriously fit. A year or two nomading. Then family takes priority for a while. Then maybe at 35 you go completely insane again and spend four years building a new company, and so on.

The mistake is thinking every metric needs to stay green all the time. Most great outcomes (building a company, writing sth serious, training for an event) need uninterrupted runs, not daily moderation. Sometimes work should suffer cause you’re travelling, sometimes your social life should suffer cause you’re building, sometimes career progression should slow cause family matters more. That’s fine.

And tbh it probably makes life more fun too. You get actual chapters and completely different versions of yourself instead of spending 40 years maintaining the same perfectly optimised routine. A few intense years in one city, a weird nomad phase, an obsession that takes over your life, then something completely different. Probably much more memorable than one very long well-optimised Tuesday.

It's why I encourage everyone to think of balance in years, not days. A good life can look horribly unbalanced on some random Tuesday and still be very balanced over 10 years.

[Noah Ryan @NoahRyanCo]

Drill this into your brain: What you want 10 years from now will be entirely different from what you want right now. Optimizing the rest of your life for what you want right now and deferring what you want right now for later in life are equally dangerous. The 20-year-old brain yearns to travel the world because it's encoded for exploration. They're told to wait until they've made it, and spend the next 30 years daydreaming about the day they retire, only to reach that point and realize their 60-year-old brain wants different things.

Your goal should be to achieve that which feeds your soul right now, while building towards what you anticipate to matter in the future. This requires a level of multi-order thinking that most can't entertain, which is why they end up deferring their entire life or becoming slaves to immediate gratification.

We see this play out into two archetypes: The Peter Pan and the masochist. One sacrifices his future for the present, and one sacrifices his present for the future. Neither enjoys the full human experience. As with all things, the one who can learn from both, avoid common pitfalls, and forge his own path truly wins in the end.

[Jacob @jforjacob]

If you aren't sure of what to put on your PDP, something that I stick to every time is hammering on all 4 points of the value equation (especially above the fold and PDP images)

e.g

Dream Outcome - what benefit are they going to see from your product and how will this change their life?

Perceived likelihood of achievement - Can use stats from studies, testimonials, guarantees here

Time delay - how long to achieve the dream outcome? 1 year vs 1 week is a huge difference in value. Tell the when hey should expect results. simple timeline of benefits can work here

Effort and sacrifice - if achieving their dream outcome with your product is going to be a chore, require a lot of discipline or its complicated etc this reduces the value massively. This is exactly why GLP-1's are so valuable. People achieving their weight loss dreams with no effort or sacrifice. If you are in the supplement space using less pills per dose, telling the customer it tastes great etc all reduce the effort and sacrifice on their part

Do this and you can't fail

[ecomgoon @ecommgoon]

@RomanEcom SOP

[Jacob @jforjacob]

Claude design -> Claude code -> Shopify is so cracked it’s ridiculous

[ecomgoon @ecommgoon]

@mrbrandowner PLAYBOOK

[Brandon @mrbrandowner]

We scaled our supplement brand to $3M/month with MRR

$35M+ run rate this year
30k+ subscribers
77.7% margins

I put our entire strategy into one doc + a 30 min video

I covered:

- the MRR model that pays you even when your ads are off
- outscaling your competitors
- the creative engine behind every winning ad
- how to actually scale past $1M/month
- the payment processors nobody's using yet
& more

Like + RT + Comment "PLAYBOOK" and I'll send it straight to you

[ecomgoon @ecommgoon]

@Rustamjohn1 @harrydelmege_ what u using for AI

[ecomgoon @ecommgoon]

@AdamGillman HIYA

[ecomgoon @ecommgoon]

@glepkoff127 STOCK