@mlksdoclima Honestly. I focus mostly on the keywords and making sure my product is exactly what the keywords are looking for. Along with having good ad copy that’s appealing for a high CTR. I usually set it to max conversions with a budget and don’t set ROAS or bidding goals
@Hsenju My gross margin is about 50%, net is 30%. Honestly, I have never tested much for branded vs returning or split brand vs non brand. I typically just target keywords and make good ads, while setting a fair budget not to exhaust it. Interesting about Omneky, I’ll check it out.