Simona Saule

Scaling eCom brands with Meta Ads 🙂
DTC eCommerce Strategist @MoreThanScaling

[Simona Saule @ecomsaule]

Newbie DTC founder:

> Finds one winning ad
> Increases spend without checking margins
> Takes out cash needed for restocking
> Ignores customer complaints
> Sales drop
> Blames Meta

Experienced DTC founder:

[Simona Saule @ecomsaule]

@cvazquez310 Hardest one to stop is usually the ad everyone loved before it launched.

[Simona Saule @ecomsaule]

@mrfeldmanSEM Couldn't agree more. Ads give you a way to test demand on purpost, instead of hoping the gith people find you.

[Simona Saule @ecomsaule]

@MehtabKarta Really? everyone?

[Simona Saule @ecomsaule]

@growthwithemi You can hear the difference when someone brings actual ad examples into a conversation instead of just saying "we should test UGC"

[Simona Saule @ecomsaule]

> Keeps testing fresh creative concepts
> Knows what they can afford to pay for a customer
> Protects cash for inventory and fulfillment
> Adds products customers actually want
> Gives existing customers reasons to buy again
> Builds relationships with suppliers
> Hires people who take ownership
> Measures what the business keeps

[Simona Saule @ecomsaule]

Newbie DTC founder:

> Finds one winning ad
> Increases spend without checking margins
> Takes out cash needed for restocking
> Ignores customer complaints
> Sales drop
> Blames Meta

Experienced DTC founder:

[Simona Saule @ecomsaule]

@murodovsultan A better ad won't explain your sizing or fix a checkout that won't load.

[Simona Saule @ecomsaule]

@thedennis Yup, check total sales against total ad spend before calling it growth.

[Simona Saule @ecomsaule]

@antonioventre_ I'd keep Ad 1 working and gradually increase Ad 2. No need to lose one while exploring the other.

[Simona Saule @ecomsaule]

@ecom_rickx Exactly. Protecting a pretty ROAS can mean leaving profitable orders behind.

[Simona Saule @ecomsaule]

Steph is so good at getting to the bottom of these Google Merchant Center issues.

She catches the details that are easy to miss and gets them sorted.

She really knows her Google Ads.

If you’re looking for someone to learn from, give her a follow 🤍

[Simona Saule @ecomsaule]

@ecomdiddy More launches should eventually give you more room to grow.

[Simona Saule @ecomsaule]

@NicoMuoio A result means more when the customer recognizes their own situation in the starting point.

[Simona Saule @ecomsaule]

@antonioventre_ Putting the story on the image means nobody has to open the caption to get the point.

That's what I like about it this.

[Simona Saule @ecomsaule]

@ArmandasPuckus Getting through that and being honest about it takes something.

Hope the next big month feels a lot more secure.

[Simona Saule @ecomsaule]

@thedennis Agree on the break-even before the launch so nobody's deciding what counts as good hlafway through spending.

[Simona Saule @ecomsaule]

@KFragoulias Winner!

[Simona Saule @ecomsaule]

@adamtaylorl If every reference comes from the founder's own ads, it's easy for the team to learn that approval means making more of those.

[Simona Saule @ecomsaule]

@itscarmencruick Emotion maxxing in ads never failed.