Will

ecom/marketing

[Will @ecomwill]

Been doing this with Claude already and it’s genuinely insane.

There is quite literally no limit to what you can do. You have an idea, tell Claude to create it, and it’s done in minutes.

Dev agencies are no longer needed

[jason yim @jasonyimco]

the drag-and-drop era of building on shopify is over.

meta just launched the manus x shopify builder, and it completely changes how stores are built.

you don't pick a template. you don't install plugins. you don't configure payment gateways.

you just type a prompt.

"create a minimalist online store for a specialty coffee brand, with a blog and customer reviews."

in minutes, it generates the entire stack:
🔵 frontend design
🔵 backend database
🔵 stripe integration
🔵 inventory management
🔵 seo-optimized product pages

it's a production-ready store from moment one.

for years, the barrier to entry for ecommerce was technical setup. you had to string together shopify, five different plugins, and a payment processor.

now, the barrier to entry is just having a good product and a clear vision.

the machine handles the plumbing. you handle the business.

the barrier to entry has never been easier

[Will @ecomwill]

@ComplexMusic

[Will @ecomwill]

I love how the new Gen Z info gurus coined “brand scaling” and it’s literally just freelance media buying lmaooo

[Coltybrah @coltybrah]

modern culture is run by risk averse corporate parasites & dopamine starved optimization freaks who turned life into a spreadsheet

they hate beauty, hate individuality, & flatten anything with personality into sterile sludge for mass consumption to kill your soul right before they replace you with ai & robots

it’s a state ran psyop. reject it

[Will @ecomwill]

@BowTiedBroke One of the most beautiful Ferraris ever made

[Reece Wabara @ReeceWabara]

Taste is at an all time low.

[Will @ecomwill]

@ThaKyks https://t.co/qi21YjT3vI

[Will @ecomwill]

@brian_blum1 I feel like I’ve seen this exact same product 1,000 times now

Lost track of how many “This is the first AI to do X better than humans” have launched

[Will @ecomwill]

@MarcusMilione Might be the most beautiful running shoes I’ve ever seen

[Will @ecomwill]

I love launch day

[Will @ecomwill]

@ademylmzr DMed

[Will @ecomwill]

@scalesurfer_ Genuine question how are you able to scale with a 62% MER?

[Will @ecomwill]

I recently got quoted $4,500 for one post from a creator with 50k followers.

She gets about 4 comments per video.

The reason UGC creators used to be able to charge these amounts is because there was more demand than supply.

5 years ago you could easily charge thousands of dollars per post because sourcing creators was challenging.

TikTok Shop changed that.

UGC has become commoditized.

Anyone with a small following can make money through sheer volume of posting content.

You don’t need to go through managers, contracts, etc. like before. Removing managers alone shaves off a large margin.

We’re now past “influencer marketing”. Before it was seen as large following = good content.

But now we know that’s not true. The only thing that matters is engagement and understanding the algorithm.

Small creators now have access to do this, and they can stack up affiliate revenue in addition to small brand deals.

Competition among creators is more evenly distributed, which naturally brings prices down.

This previous model of charging large sums per post (usually with little return) will die over the next 24 months

[Raq @raqisright]

When a billionaire’s daughter says you’re “out of budget”
Girl, pls

[Will @ecomwill]

Soulless and consumers can feel it

[Jake Baumann @Jake_Joseph]

POV: you're a CPG brand spending $15K/month on product photography

Meanwhile, Ad Machine just generated all the assets you need from a single iPhone photo.

The old way is already dead. Most brands just don't know it yet.

[Will @ecomwill]

@gwilson258 Yeah we’ve ramped up creative output so we are hitting those limits and having to create new ones, might need to pivot there.

Using the same landers in every one, we have a core subscription offer that crushes for us so we run almost all media to that outside of promos/launches

[Will @ecomwill]

This is the move. Did it a while back and haven’t gone back

[DTC Prophet @dtcprophet]

About 10 days ago I switched our ad account over to 1 single consolidated CBO

I used to run a separate ABO testing campaign and scaling campaign but wanted to consolidate budgets and customer journeys

Since the switch our CAC is noticeably down and spend is up but I am going to wait a full month before making any real performance judgements

My time in the ad account is down like 85%, there is very little button tinkering you can do in this set up and I believe that is one of the big benefits

The only levers in the account are really just your budget and your bid. You can disagree but that is obviously the direction Meta is going and how they are building the delivery models

Makes no sense to try to fight against it

Most importantly the consolidated CBO is basically a forcing function on improving your new creatives and landers. Everything competes head on with everything now, there is no more forcing spend on new ads just because they are new

Good ads spend and win, plain and simple

Here is a full write up of the account structure:

https://t.co/V5kKHF0QGI

[Will @ecomwill]

@gwilson258 Only problem is we’ve already maxed out the evergreen campaigns multiple times, limit is 150 ads per ad set

[Will @ecomwill]

@gwilson258 For evergreen:
-1x Winners Campaign (1 Ad Set)
-1x Testing Campaign (1 Ad Set)

For promotions & tentpole events:
- 1x Promotions Campaign (1 Ad Set per Promotion/Event)

For New Product Launches:
- 1x Launch Campaign (1 Ad Set per Launch)

[Will @ecomwill]

@Spenceduckman Game changer

[Will @ecomwill]

@JackNicholl Can't DM you

[Will @ecomwill]

Looking for a graphic designer who has experience creating static ads for fashion & apparel brands.

DM if interested