In 1998, a woman stopped Shaquille O’Neal outside an arena and told him his sneakers cost too much for kids. He took $2,000 out of his pocket and handed it to her. She slapped it out of his hand. That same day he walked away from a $40 million deal and went off to make a $20 shoe.
He tells it himself in the video below.
He was leaving the building. She started on him before he reached the car.
“You’re charging these babies all this money for the shoes.”
He had about $2,000 on him. He pulled it out.
“Ma’am, I don’t make the prices. Here you go.”
She slapped the money out of his hand and kept going. Why wouldn’t you make a shoe that’s affordable.
On the table at that moment was a Reebok deal. Forty million over five years.
“I thought about it. I was like, you know what, she’s right.”
“So that day, cut ties with Reebok, starting my own brand.”
He did not negotiate a payout.
“I told them: keep the money. I don’t want to make it a fight. I’ll still wear the shoes during the season.”
Then he went to Walmart. The new shoes were priced at $29 and $19.
He also took Reebok’s designers with him.
“It’s not that kids don’t want to wear 20 dollar shoes. They don’t want to wear shoes that look like they cost 20.”
“I don’t care how much money I lose. Make these kids look good.”
He says the line has now sold more than 400 million pairs.
Twenty-three years after he walked out, the company he is part of bought Reebok.
He gave up $40 million rather than keep selling a shoe a mother could not afford.
Would you have taken the forty?
"It was an upset but it was not an accident. Tennessee beat their a**."
The @Vol_Football defense DOMINATED Alabama en route to a massive win in Knoxville 🍊 #GBO#Vols
Full reaction: https://t.co/c2EYUVtYHH
SEC Offenses on Third Down vs. @Vol_Football ⤵️
Texas: 3-12
Auburn: 5-14
at Arkansas: 2-11
Alabama: 2-13 (0 for first 7 🤯)
Total in SEC Play: 12-50 (24%)
No FBS player in America owns more rushing yards (517) and rushing TDs (8) in the second half of games this season than @deseanbishop.
@DoakWalkerAward
"I was watching this game at home... now I'm making the plays that make the difference." #Vols former walk-on DeSean Bishop led Tennessee with 159 rushing yards and 2 TDs in the 26-10 win.
George MacIntyre on not letting the moment get too big ahead of the Third Saturday in October:
"A lot of people said they had cigars sitting in the box for a long time that they were waiting to smoke. Just glad the last three times this game has been in Neyland they've been able to buy new cigars and get them burnt."
A big moment for the Tennessee kid. #Vols
Kalen DeBoer finds Josh Heupel at midfield for a postgame handshake as Alabama players exit the field after the Crimson Tide's loss at Tennessee. 🐘🏈
Your thoughts on the game Tide fans?
🍊 Tennessee pulls off the upset over Alabama in Knoxville! @coachjoshheupel
The Volunteers also hosted TWO of Alabama’s premier prospects in the 2028 class for tonight’s showdown. 👀
⭐ 4-star OL Samuel Bailey — Florida commit 🐊 @SamuelSb28
⭐ 4-star EDGE Keoni “Peek-A-Boo” Snipes — Holds offers from EVERY SEC program. @_thatkidky_
Could tonight’s atmosphere and big win make a lasting impression on these two elite prospects? 👀🔥