Ricky Frank

🏈 Football Coach | Former Athlete | Entrepreneur | Author | Speaker 💼 Helping Athletes & Sales Pros Gain a Competitive Edge 💡 Mindset | Leadership | Business

[Ricky Frank @edgeutainer]

@binghamf 💪🏼💪🏼🙏🏻🙏🏻💯💯

[Ricky Frank @edgeutainer]

@raiderdamuni Great job buddy. 🔥🔥 awesome to see you suited up again 💪🏼💪🏼

[Ricky Frank @edgeutainer]

I’ve never sold a ticket in my 20 years of being a season ticket holder. My handicapped daughter is sick and can’t attend. There are real reasons people do things. Amazing the judging from all the BYU christians on this thread. Wow. Wow. Wow. Mind blowing the compassion or understanding

[Ricky Frank @edgeutainer]

@SpideYstow @BruhHuntt Yes you did. You know what you are doing. Lying is against the honor code. Nice job👏🏼👏🏼👏🏼👏🏼

[Ricky Frank @edgeutainer]

You’re such an unhappy lad. Get your information correct first.

I’ve never sold a ticket in my 20 years ever. I care for a handicapped daughter who is sick and can’t go. Hope you feel good about your judging though. Amazing compassion. Wow. 🙏🏻🙏🏻

Way to try and make people look bad. Should I just give them away???? You’re not a good man brother. I feel bad for you.

[Ricky Frank @edgeutainer]

@ethan_s_miles @SpideYstow @CougarClub_BYU @BYUFanEx I’ve never sold a ticket in my 20 years ever. . I care for a handicapped daughter who is sick and can’t go. Hope you feel good about your judging though. Amazing compassion. Wow. 🙏🏻🙏🏻

[Ricky Frank @edgeutainer]

@randychipman lol. Your funny. It’s not that easy. People just want them for cheap. You sound like one of the guys from the Cougar Board 😂😂😂😂

[Ricky Frank @edgeutainer]

I have 2 legit Notre Dame @ BYU football tickets for 10/17. Prime seats. 50 yard line - 7th row. Unobstructed views even when people are standing. These are not cheapy tickets or seats. Serious inquiries please. DM me for more details. These are my personal season tickets. I can’t attend.

[Ricky Frank @edgeutainer]

Been a minute since all the boyz have been at a BYU game together. 🏆

Great way to kick off September and the football season with the BYU Cougars 2026. 🏈🏈

So many great memories with my sons not only at BYU games but also being at all their high school games as their coach as well.

So VERY proud of them and what they are becoming and how much they add to my life. 🥇🥇

Love ya boyz ❤️❤️ Keep grinding, chasing, and catching your dreams.

Much love
Pops ❤️❤️💪🏼💪🏼
#byufootball #byu #football #family #sons

[Ricky Frank @edgeutainer]

@DaniMariaRyan @BYUfootball 👏🏼👏🏼👏🏼💪🏼💪🏼💪🏼

[Ricky Frank @edgeutainer]

Your authentic swing usually isn’t lost. 🏌️

It’s buried.

Buried under the way you learned to avoid criticism.
Buried under other people’s expectations.
Buried under fear, comparison, old failures, and years of trying to perform the “right” way.

Do that long enough and something strange happens:

You can become more polished… and less yourself.

More experienced… and less instinctive.

More successful on paper… while feeling further from the version of you that once moved with conviction.

That’s why some performance problems can’t be solved by adding more.

More effort won’t fix a buried identity.
More strategy won’t fix a borrowed standard.
More confidence won’t fix a life built around somebody else’s expectations.

Sometimes the work is excavation. ⛏️

Remove what fear added.
Remove what approval added.
Remove what failure convinced you to become.

Then see what remains.

That’s your swing. ⛳

Not invented.
Not manufactured.
Remembered.

And when performance starts coming from that place again, it stops feeling forced.

If your performance feels disconnected from who you really are, schedule a Diagnostic Performance Call through the link in my bio. 🧭

#PerformanceCoaching #SelfDiscovery #HighPerformance #LeadershipDevelopment #ForwardFast

[Ricky Frank @edgeutainer]

⚠️ Be careful who you let name your limits.

A lot of the beliefs running your life didn’t start with you.

“You’re not smart enough.”
“You’re not talented enough.”
“Be realistic.”
“People like us don’t do things like that.”

Hear it often enough and eventually it stops sounding like an opinion.

It starts sounding like identity.

That’s why this scene from The Pursuit of Happyness hits so hard.

Chris catches himself handing his own limitation to his son—and stops.

“Don’t ever let somebody tell you you can’t do something. Not even me.”

That’s bigger than basketball. 🏀

At some point, every athlete, entrepreneur, leader, and high performer has to separate what they actually believe from what they were programmed to believe.

That’s the work.

Dig beneath the fear, doubt, expectations, and old stories until you can hear your own voice again.

Protect your dream.
And protect the person capable of pursuing it.

🔗 If an old belief is still limiting your performance, click the link in my bio to schedule a Diagnostic Performance Call.

#PerformanceCoaching #LeadershipDevelopment #AthleteMindset #EntrepreneurMindset #SelfAwareness

[Ricky Frank @edgeutainer]

⏳ The hourglass isn’t asking whether you have enough time.

It’s asking whether what you’re giving your time to is worth your life.

Twenty-four hours can disappear into noise, obligation, distraction, and routines you stopped choosing a long time ago.

High performance isn’t about squeezing more into the day.
It’s about getting honest about what deserves your attention, energy, and best hours.

Because eventually, how you spend your time becomes how you spend your life.

Look at your calendar.

Does it reflect what matters?
Does it support the person you’re trying to become?

If not, the problem may not be time management.

It may be misalignment.

🔗 If you need help identifying what’s draining your performance and where your time would create more meaning, momentum, and impact, click the link in my bio and schedule a Diagnostic Performance Call.

#PerformanceCoaching #HighPerformance #TimeManagement #PersonalDevelopment #ForwardFast

[Ricky Frank @edgeutainer]

You can feel ready and still be missing the very thing the moment is about to demand.

That’s what makes performance gaps so dangerous.

They rarely show up as obvious weakness.
They often show up wearing confidence.

A full thimble looks complete—until you ask it to do a shot glass job.
A shot glass looks fine—until life hands it a bucket assignment.

That’s how breakdowns happen in business, leadership, sport, and personal performance.

Not because confidence is bad.
Because confidence and actual capacity can be telling two different stories.

You’ve got enough certainty to say yes—but not enough capability yet to sustain the pressure, make the decision, hold the standard, lead the room, or execute consistently when it counts.

And when that gap stays hidden, it’s easy to misdiagnose.

You call it motivation.
Discipline.
Pressure.
Burnout.

When the real question may be simpler:

What’s limiting your performance?

Find the gap. Build what’s missing.

Book your Diagnostic Performance Call → link in bio.

#PerformanceCoaching #HighPerformance #LeadershipDevelopment #SelfAwareness #PersonalDevelopment

[Ricky Frank @edgeutainer]

The dream usually doesn’t die when you fail.

It dies when your life gets comfortable enough that you can live without it.

That’s a much more dangerous place to be.

Because failure hurts. You notice it. You respond to it.

Comfort can quietly convince you that nothing needs to change.

The job is good enough.
The money is good enough.
The relationship is familiar.
The routine works.
People think you’re doing well.

And somewhere underneath all of that is the thing you once said you were going to do.

The business.
The comeback.
The next level.
The person you knew you could become.

You didn’t decide to give it up.

You just built a life comfortable enough to stop chasing it.

That’s the trap.

Comfort isn’t the enemy. But when comfort starts costing you your potential, you’re paying far more for it than you realize.

🏟️ At some point, you have to walk through the gate.

Not because you know exactly what happens next—but because you know what happens if you stay where you are.

If something in your life looks successful from the outside but feels unfinished from the inside, pay attention to that.

It may not be a motivation problem.

It may be a performance problem worth diagnosing.

🔗 Click the link in my bio and schedule a Performance Diagnostic Call. Let’s find out what’s actually keeping you from moving forward.

#PerformanceCoaching #HighPerformance #LeadershipDevelopment #PersonalDevelopment #Mindset

[Ricky Frank @edgeutainer]

@SeasonBuilder @DrBradenBrown 💯💯💯💯

[Ricky Frank @edgeutainer]

🏺 You can spend your entire life digging...

...and still never find what you're looking for.

Not because it isn't there.

Because you're digging in the wrong place.

Most people search for confidence in achievements.
Identity in job titles.
Worth in other people's approval.
Purpose in another promotion.
Peace in another accomplishment.

Then they wonder why the hole just keeps getting deeper.

Michelangelo didn't create David.

He believed David was already inside the marble. His job was simply to remove everything that wasn't David.

I've found the same thing is true in performance coaching.

I don't believe your greatest potential has to be built.

I believe it has to be uncovered.

Fear.
Pride.
Self-doubt.
Past failures.
False identities.
Those are the layers covering who you really are.

The goal isn't to become someone else.

The goal is to stop carrying everything that convinced you you weren't enough in the first place.

That's where real confidence comes from.
That's where sustainable high performance comes from.
That's where transformation begins.

🏆 If you're tired of chasing a version of yourself that never feels complete, maybe it's time to stop digging where everyone else is digging.

If you're ready to uncover what has always been there, click the link in my bio and schedule your Performance Diagnostic.

🏺 What layer do you think keeps the most people buried: fear, pride, doubt, or something else? Let me know below.

#PerformanceCoaching #LeadershipDevelopment #HighPerformance #MindsetCoach #PersonalGrowth

[Ricky Frank @edgeutainer]

Archaeologists don't create civilizations. 🏛️

They uncover them. 🪏

They brush away centuries of dirt until what was always there finally becomes visible.

That's how I've come to see performance coaching.

People don't usually need more talent.

They need less interference.

Fear buries it.
Pride buries it.
Past failures bury it.
Other people's expectations bury it.
The story you've been telling yourself for years buries it.

After enough time, you stop seeing your potential altogether. You mistake what's covering it for who you are.

That's where transformation begins.

Not by becoming someone else...
but by excavating the person you were before fear convinced you to play smaller than you were built to. ⛏️

The greatest breakthroughs I've witnessed—in athletes, business leaders, entrepreneurs, and teams—rarely came from adding something new.

They came from removing what never belonged in the first place.

The work isn't construction.

It's excavation.

⚒️ What would you uncover if you stopped carrying everything that was never yours to begin with?

If you're ready to uncover your best performance instead of chasing it, click the link in my bio and let's start digging.

#PerformanceCoaching #LeadershipDevelopment #MindsetCoach #HighPerformance #PersonalGrowth

[Ricky Frank @edgeutainer]

"If you build it, he will come."

Most people hear that line and think it's about success.

It isn't.

It's about faith.

Not blind faith. Earned faith.

The kind that keeps building long before there's proof.
The kind that keeps showing up when nobody understands.
The kind that keeps laying one more brick while everyone else is waiting for guarantees.

Transformation rarely begins with certainty.

It begins with a decision to trust the person you're becoming more than the comfort of who you've been.

Every meaningful life has a season where it looks irrational from the outside.

Starting the business.
Changing your habits.
Rebuilding the relationship.
Taking the first step toward becoming the leader, parent, coach, or teammate you know you're capable of being.

Most people quit because they don't see immediate results.

But the people who change the world usually build long enough for the results to catch up.

Sometimes the field you're building isn't for who you are today.

It's for the person you're becoming.

🌽 What's one thing you've been called to build—even if nobody else sees it yet?

If this message resonated, share it with someone who's in the middle of building something that hasn't paid off... yet.

#PersonalGrowth #LeadershipDevelopment #PerformanceCoaching #MindsetShift #PurposeDriven