@lightsilver323 Extremely important and I see it all the time. Startups use buzzwords and catch phrases, trying to be clever, but they end up hurting conversions. The goal should be, as you said, to make users understand the product.
Sameness has a bigger impact than you might think.
Some people leave because the product isn't right for them. Some leave because three other SaaS landing pages made the same promise that week and they couldn't tell you apart.
Here's an easy test. Put your website next to 3 competitor websites, logos removed. Can you tell them apart?
If everything else is identical, users decide based on visuals and brand. Same offer, same look, same sound.
Why should they pick you?