Adam Steinberg

CPG production design partner & host of the Shelf Help Pod / Prev: 8-figure brand co-founder.

[Adam Steinberg @eemedup]

I spent the better of 7 years helping to build a CPG house of brands from $0 to ~$25M/year. We had the #1 brand in our market for ~3 years in a row, raised $100M+, etc.

Then it all came crashing down.

I thought this was going to be my chance to have a lasting impact, to build something that would stand the test of time. That didn’t turn out to be the case.

After taking some time to decompress and reflect on what I had learned, and what comes next, in the form of a road trip halfway across the country and back, I reconnected with an old friend and colleague, Meredith, that we had hired early on at the previous CPG company.

Meredith and I reflected on the journey we went through together, what we had learned, and the challenges we saw along the way. One jumped out that had affected both of our respective teams….

The technical, nitty-gritty production design work that’s critical for CPG brands but can really bog down marketing and creative teams.

A few days later I was on a solo hike reflecting on the conversation we had, and on all the other hard lessons I had learned over the past few years. I realized that, while the previous company clearly hadn’t worked out as expected, I felt like I now had a good sense of what it takes to build a company from the ground up. I felt like I had a good sense of what I would do, and would not do.

The next day I reconnected with Meredith and asked her if she would be interested in working together to tackle the production design challenge we had discussed a few days prior.

A month or two later KitPrint (kitprint dot co) was born.

Since then, we’ve worked with some of the most exciting CPG brands around to tackle the nitty-gritty but essential production design work that was slowing them down.

Packaging and label layouts and updates, high-quality product renders, POS assets (end caps, shelf talkers, etc.), sales assets, static digital assets, email layouts….if you’re getting bogged down with these kinds of jobs as well, give us a shout.

[Adam Steinberg @eemedup]

@1_of_S What roles

[Adam Steinberg @eemedup]

@victorfrombawi Same. So confused.

[Adam Steinberg @eemedup]

@linked_inpark Wtf

[Adam Steinberg @eemedup]

@Bbruhis Assume first class isn’t a thing on that plane….

[Adam Steinberg @eemedup]

@Bbruhis @willnitze 💀

[Adam Steinberg @eemedup]

@Nrcoope In the market for outdoor furniture. Do you like yours?

[Adam Steinberg @eemedup]

@willnitze True

[Adam Steinberg @eemedup]

@anothercohen Bro

[Adam Steinberg @eemedup]

@iiiitsandrea @1_of_S Literally the last person you want subscribed anyway

[Adam Steinberg @eemedup]

Betsy @ Synergy Sales: Your distributor may not care if they're selling your peanut butter or the next guy's.

They just want a peanut butter. You need your own sales plan.

Full ep in the comments.

[Adam Steinberg @eemedup]

Jeff @ @JPGResources: The best product briefs start from a place that's a little bit unreasonable. Then you figure out what has to give.

The full Shelf Help episode is in the comments.

[Adam Steinberg @eemedup]

Mowing a lawn takes a lot longer than I realized.

Especially when you have to swap out batteries now with the new electrical ones.

[Adam Steinberg @eemedup]

Retailers like Target and Walmart are rotating buyers more often than ever. Your relationship can reset overnight.

Betsy from Synergy Sales on the Shelf Help Pod.

Full ep in the comments.

[Adam Steinberg @eemedup]

If a product requires a paragraph of explanation, there's a communication problem.

Especially in a new category, packaging IS the education. And it needs to pass the 3-second rule.

[Adam Steinberg @eemedup]

@1_of_S https://t.co/tOoR0SAP8q

[Adam Steinberg @eemedup]

@1_of_S: Airport retail can be a great channel.

The full Shelf Help episode is in the comments.

[Adam Steinberg @eemedup]

$2 million in revenue. 14 SKUs across 3 sections of the store. Do these brands work?

Jeff from @JPGResources share his take on Shelf Help.

Full ep in the comments.

[Adam Steinberg @eemedup]

A premium pasta sauce brand refreshed their labels recently.

Their process: pull velocity data by SKU, cross-reference with shopper research, identify where the current packaging was preventing conversion.

Then they just redesigned around the gaps. Seems less common than one might think.

[Adam Steinberg @eemedup]

@guhlo RC 👑