everyone's sleeping on how absurdly good 2026 is to start a company (even compared to 2024)
one person can now:
- ship full apps without engineers (cursor, replit)
- design without being a designer (v0, Claude Design)
- turn one video into 10 clips (opus, descript)
- push those clips to millions (X, Linkedin, TikTok)
- replace a support team (chatbase, intercom)
- literally watch exactly what their users do (Posthog)
- find + target perfect leads on autopilot (origami)
This is such a rare window. I just canโt imagine it being this easy ever again
product development can be surprisingly cheap for some categories
you burn $10k on some stupid ads without batting an eye while you are probably not spending nearly enough on R&D
what it does take is thoughtful attention. you have to think through the supply chain & finance. feel & touch through the user experience.
if you aren't already doing it, just try to juggle a new one and let it slowly cook in the background.
it's okay if it takes time, how else would you actually create something genuinely novel (but still have the TAM) in the market? it doesn't just fall out of the sky.
product development is known to take a long time for a reason.
when you are in this mode, you have to be tinkerer and not a capitalist trying to generate shareholder value
it's also *really* fun
23.5 hours later... there's an app and it's open source.
It tracks activities & sleep. It has full sensor support: HR, SpO2, HRV, Temperature, Motion, etc.
YouTubers have finally gained a foothold in Hollywood. Here's why.
The breakout successes of Obsession and Backrooms show that Hollywood's economics are changing.
You still need huge, specialized production teams for franchises like Star Wars, where the audience is pretty much guaranteed.
But for original IP, studios can't continue to bet on creators who just show up with a screenplay and expect the studios to do the rest.
Instead, studios need creators who can drive the entire production and leave their fingerprints on every part of it.
You see YouTubers stepping into this role because their careers have already required them to become 'full-stack creators' who have to do a massive number of reps and develop tight creative feedback loops as a matter of survival.
Commentary is one of the most important pillars of X. And sometimes the best way to share your thoughts is with video.
Today we're launching a whole new way to make them:
React with Video
Tap the repost button and start recording with green screen, split screen, or picture-in-picture.
Now available on iOS
๐ฌ Backrooms (2026)
One of the internet's greatest success stories.
In May 2019, an anonymous user on 4chan posted a grainy photo of an empty room. Sickly yellow walls, harsh fluorescent lighting, damp carpet, and an overwhelming sense that something was deeply wrong. Someone added a caption claiming that if you're not careful, you can "noclip out of reality" and end up trapped in an endless maze of identical rooms known as the Backrooms.
Nobody knew where the photo was taken. For five years, the image spread across forums, Reddit, YouTube, and social media, evolving from a creepy image into one of the internet's most fascinating pieces of modern folklore.
Then, in May 2024, four users on Discord finally traced the image using the Wayback Machine. The photograph originated from a 2002 renovation photo taken inside a former furniture store at 807 Oregon Street in Oshkosh, Wisconsin. But by then, the truth hardly mattered. The myth had already become bigger than its origin.
The Backrooms entered a completely new phase in January 2022 when a 16-year-old filmmaker named Kane Parsons uploaded a nine-minute short film called The Backrooms (Found Footage). Having taught himself Blender and VFX techniques, Parsons transformed a niche internet creepypasta into something cinematic and terrifyingly believable. The video exploded in popularity and quickly became one of the defining horror projects of YouTube's generation.
Hollywood took notice.
Just a few years later, A24 greenlit a feature film adaptation and handed the project to Parsons himself. Operating under the codename Effigy, the production built a massive 30,000-square-foot Backrooms maze in Vancouver. The crew reportedly tested dozens of shades of yellow to recreate the unsettling atmosphere that made the original image so iconic, while the scale of the set became a story in itself.
Born in 2005, the same year YouTube launched Kane Parsons became A24's youngest director ever. At only 20 years old, he achieved something almost unimaginable: turning an internet urban legend into a major theatrical event.
The story of Backrooms is remarkable not because of where it started, but because of what it became. An anonymous image posted on a forum evolved into a collaborative online myth, inspired millions of viewers, launched the career of a young filmmaker, and eventually became a global horror phenomenon.
Few pieces of internet culture have made the journey from obscure message board post to mainstream cinema. The Backrooms did.
All because of a single photograph and a simple idea that tapped into a universal fear, the feeling of being lost in a place that looks familiar, yet somehow feels completely wrong.
the director of โOBSESSIONโ is 26
the director of โBACKROOMSโ is 20
do you see what happens when you stop gatekeeping big creative opportunities from young creators ?
When I design, I use two constraints:
1. Use metal parts from @OSHCutInc
2. Use components available on McMaster-Carr
The pair is like industrial legos. You can build incredible things, incredibly fast this way. Example:
Personal update: I've joined Anthropic. I think the next few years at the frontier of LLMs will be especially formative. I am very excited to join the team here and get back to R&D. I remain deeply passionate about education and plan to resume my work on it in time.