According to Circana, Happy Dadโs year-to-date sales increased by 35.1% through March 22nd, making it the fastest-growing vendor of scale in the dataset.
Happy Dadโs case volume also shot up 33.1% in the period.
Happy Dad, one of the fastest-growing alcohol brands in North America, just made two big announcements.
First, Happy Dad is introducing a collab with Realtree, an iconic outdoor lifestyle and camouflage brand. The first co-branded product is a lemonade flavor that will debut in Winter 2025, while the second will launch nationwide in Spring 2026.
Second, after launching in Utah via Anheuser-Buschโs distribution arm, Happy Dad is officially a nationwide brand and available in all 50 states.
Great news about @happydad in @BeerBizDaily today!
Looking forward to the partnership with our new Hard Lemonade with @Realtree and our new distributor partners in Illinois & Arizona!