Erin Carpenter

Digital Marketing Director at Evoque Data Center Solutions, Proud Mom, Pilot, Drift Advocate, Boston College and San Diego State U. Alumnus.

[OpenAI @OpenAI]

We're rolling out interactive tables and charts along with the ability to add files directly from Google Drive and Microsoft OneDrive into ChatGPT. Available to ChatGPT Plus, Team, and Enterprise users over the coming weeks. https://t.co/Fu2bgMChXt

[Sam Altman @sama]

i love openai, and everything i’ve done over the past few days has been in service of keeping this team and its mission together. when i decided to join msft on sun evening, it was clear that was the best path for me and the team. with the new board and w satya’s support, i’m looking forward to returning to openai, and building on our strong partnership with msft.

[Tim Hayden @TheTimHayden]

You can mark August 30, 2023 as the day #AI was altered by @Google.

Search is a big spoke in the AI wheel. All that comes post-GA4 and alongside #GoogleGemini change everything else.

[Jeremiah Owyang @jowyang]

How are you preparing your children for a world of AI?

First we talk about the impacts, risks, and how we can use it.

Under my supervision, my children are using AI tools.

1) Image generation of cute cartoon characters with Dall-E

2) Interactive bedtime stories with @heypi_ai (which has voices)

3) Also tried @MovieBotAI which kids can guide AI to generate cartoons, uses GPT and 11labs voices.

I believe most digital entry level tasks will be automated (even programming), so need to prepare them now.

What are you doing to help your kids prepare? #ai

[Dave Gerhardt @davegerhardt]

Finally got to record an @exit5marketing with @Kellblog and he did not disappoint. Such a good thinker about being a CMO.

- Asked him how well today's CMO needs to know SaaS metrics and he said "you should be able to fill in for the CFO on an investor relations call if you had to"

- Talked about what makes a great CMO and he had three keys:

1. Being a great partner to sales
2. Learning how to be a "dispassionate analyst" and present that facts about marketing (there's a lot he unpacks here, it's great)
3. Being a true partner to the CEO

Will be up on the Exit Five podcast next week.

[Erin Carpenter @ehcarpenter]

Tell me when there’s a GenAI ETF, because this market is wild and there are too many horses in this race to bet on one!

[Erin Carpenter @ehcarpenter]

Got my spot! Can't wait to test this out.
https://t.co/fnljDlXyFO

#WebDesignWithAI

[Erin Carpenter @ehcarpenter]

ChatGPT and other AI tools are game-changing. Marketing departments and agencies alike have a lot of thinking to do…leaner, more efficient, pivots, etc.

[Erin Carpenter @ehcarpenter]

Padres are on 🔥

[Erin Carpenter @ehcarpenter]

@chrishandyblog Love Canva

[Christina Kay @ChristinaKay]

Stats on Stats on Stats 🧡

And @yaminirangan killin’ it like always #INBOUND22 @INBOUND

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Yes! 🔥https://t.co/ZNQ4DUdagh

Amanda's take on personas captures a critical nuance I've never actually seen trams implement. But after reading this, I have no doubt many will. The case is simply that clear and obvious.

Great example-in-action at the end, too.

[Erin Carpenter @ehcarpenter]

@RemingtonBegg Thanks!

[Erin Carpenter @ehcarpenter]

Getting ready to deliver a SKO presentation with our team to the entire sales and support crew. Key to overcoming the pre-race jitters? A solid cappuccino and some Led Zeppelin.

[Erin Carpenter @ehcarpenter]

This! 👏🏻

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

VCs: young, white, male entrepreneurs are the "best" startup founders. It's not bias, it's smart "pattern-matching."

The data: None of that is true. Being young, white, and male is not even positively correlated with better outcomes.

You want receipts? /1

[Adam Grant @AdamMGrant]

If you want to understand the culture of a team, pay attention to what the high performers do.

In taking cultures, stars hoard knowledge and credit. They climb by pushing others down.

In giving cultures, stars share ideas and recognition. They rise by lifting others up.

[Erin Carpenter @ehcarpenter]

I knew it wouldn’t be long until I learned something from my son on the computer. Hello, the ‘Not now please’ group for hiding distracting tabs.

[Erin Carpenter @ehcarpenter]

“Leads” - what sales teams say they want from marketing. 💸

SQOs - what sales teams really need from marketing. 💰

[Erin Carpenter @ehcarpenter]

@dcancel @Drift Congrats!

[Brian Halligan @bhalligan]

I'm ready to come back to HubSpot.

While I was gone the progress was non-stop.

I'm going to take on a new executive Chairman role.

We're promoting @YaminiRangan into the CEO fold.

The combined team will keep things running hot.