8-Point Arc

Obsessed with evolving content marketing. Using machine learning to help drive content that crafts a story and has purpose. #storytelling #contentmarketing

[8-Point Arc @eightpointarc]

AI in storytelling, true mixture of science and art https://t.co/nv5H5VBfWA #contentmarketing #AI #storytelling

[8-Point Arc @eightpointarc]

Personas are not enough to bridge the chasm between marketing and sales. Check out our conversation with @Clouvi of @sell_personal https://t.co/7J0IdCyF8j #ContentMarketing

[8-Point Arc @eightpointarc]

Good episode by C&C, we touched on this in one of our own podcast episodes: https://t.co/gvyiMGrMmV Smart content is better than more content #contentmarketing https://t.co/1462AYgfQw

[Convince & Convert @convince]

Listen to Content Pros with @caramccarron:
Why Quality Always Beats Quantity in #ContentMarketing https://t.co/i3GF6h4SGC #podcast

[8-Point Arc @eightpointarc]

The world of #ContentMarketing is the one place where re-gifting is acceptable. Learn why here: https://t.co/LCPdjVloXD #Content

[8-Point Arc @eightpointarc]

Part 2 of our conversation with @tomgerace CEO of @skyword. Listen for tips on how to sell better #storytelling to stakeholders in your org https://t.co/Dr1ZpBxERl #contentmarketing #CMO

[8-Point Arc @eightpointarc]

AI informing creative endeavors is a reality, here's our take: https://t.co/nv5H5VBfWA https://t.co/iDrUZxrqpz

[Marketing Insider Group @MKTGInsiders]

Are Artificial Intelligence And Content Marketing Interrelated? https://t.co/r3U9HjdqRY via @socialmediaweek #AI #ContentMarketing

[8-Point Arc @eightpointarc]

@MKTGInsiders @socialmediaweek AI informing creative endeavors has arrived, here's our take https://t.co/nv5H5VBfWA

[8-Point Arc @eightpointarc]

Great episode on #storytelling with @Skyword CEO @tomgerace. Listen to go to school on great storytelling https://t.co/PUhIThdWlS. Look for part 2 next week. #contentmarketing

[8-Point Arc @eightpointarc]

Its all about balancing personalization with effort into quality content. https://t.co/U3bAbXgM0u #ContentMarketing https://t.co/8tTsPECeDP

[Marketing Insider Group @MKTGInsiders]

Is your #content tailored to the most common types of buyer personas? https://t.co/a9f486xwMH via @Brafton

[8-Point Arc @eightpointarc]

Interesting to see the contrast between B2C & B2B marketers in feature/benefit communication https://t.co/P9WW3AzoOD #contentmarketing

[8-Point Arc @eightpointarc]

Interesting opportunity for #Pharmaceutical brands to differentiate. Click https://t.co/w4d39jCSEe to learn more #contentmarketing #CMO

[8-Point Arc @eightpointarc]

Good post, similar to our thinking on content objectives https://t.co/NUpDdCQQ30 https://t.co/20XaekjFQm

[Marketing Insider Group @MKTGInsiders]

Why is consistency key to your #contentstrategy? https://t.co/EzV5QgG1A6 via @hubspot #contentcuration

[8-Point Arc @eightpointarc]

Most effective when selling is to talk about product benefit as much as the product itself https://t.co/72j1Zu3M79 #contentmarketing #CMO

[8-Point Arc @eightpointarc]

#CMWorld demonstrated evidence of a shifting market Click https://t.co/52P4paNu5B to learn more #contentmarketing

[8-Point Arc @eightpointarc]

Read all the way thru to #6 to learn how hypocritical this tweet is :)https://t.co/KBicV2UJCJ #ContentMarketing #content

[8-Point Arc @eightpointarc]

Thank you to all the awesome #ContentMarketing folks that stopped by our booth. We look forward to continuing the discussion #cmworld

[8-Point Arc @eightpointarc]

Rock-n-roll HOF at #CMWorld. Come hang with us at booth 21 for some rockin #contentmarketing intelligence. Ok...That was corny.

[8-Point Arc @eightpointarc]

Hope to see you at #CMWorld Here is some evolution we hope to experience: https://t.co/gvyiMGrMmV #contentmarketing

[8-Point Arc @eightpointarc]

Last chance for free content audit at #CMWorld https://t.co/A7LMtZWOD8. #contentmarketing

[8-Point Arc @eightpointarc]

#Content marketers can find ways to differentiate from unlikely places. Check out https://t.co/YRuhtw9b8c to learn more #ContentMarketing