emily plant

marketing. horses. data enthusiast. Montana, USA

[emily plant @ejplantain]

@Joe_Nevills It’s true… she is amazing! 👑 👑👑👑

[emily plant @ejplantain]

I was so excited to have the chance to work with the @Freakonomics team, because I believed they could help tell a special story about the racing industry. Exceeded my wildest expectations the project was recognized with an @NTRA ECLIPSE AWARD! Thank you Augusta & The Freaks 🫶

[emily plant @ejplantain]

Congratulations to the @Freakonomics team for winning a Media Eclipse Award for the 2nd episode of the 'Horse is Us' podcast series. Host Stephen Dubner & producer Augusta Chapman really knocked it out of the park with a unique industry perspective targeted to mainstream audience

[NTRA @NTRA]

Congratulations to the 2025 Media Eclipse Awards winners! 🏆 View the full list here:
https://t.co/vrLIAAKjEU
Photo credit: Skip Dickstein, “Unseated,” The Albany Times-Union and BloodHorse, Aug. 31, 2025

[Bill Oppenheim @billoppenheim]

Here is Emily & I talking about why our predictive scales for sire success give Muth such a big shot - consistent high-class form at 2 & 3 @ejplantain

[emily plant @ejplantain]

@JHall8888 @billoppenheim Hi Jason, the female family is not a factor we include in our predictive points scales

[emily plant @ejplantain]

November Thoroughbred Market Report features can update on auction market results plus a Euro Mixed Sales Preview- download & subscribe for free https://t.co/RHGxj0hi2S

[Bill Oppenheim @billoppenheim]

🚨 Thoroughbred Market Report: November Edition

📊 NA & Euro Yearling Sales
📉 KY November Sales
📈 Euro Mixed Sales Preview

🎙️ Plus: Dr. Emily Plant on Freakonomics discussing stallion economics
🧠 Your monthly data edge → Download for free today: https://t.co/9q35FCkwCv

[Bill Oppenheim @billoppenheim]

Learn more about how Stallion Spectator Ratings, as described by @ejplantain on @Freakonomics, can help increase your chances of success with your Thoroughbred investments: https://t.co/h2qdu5uUbt.

Listen to the episode here: https://t.co/MuFF6bpECH

[emily plant @ejplantain]

Dream come true to be in 1 @Freakonomics episode, much less 2! The book had a huge impact on me when published in 2005, & inspired me to look at the world in a different way...undoubtedly shaped the future of my research life starting w my dissertation & continuing through today

[Freakonomics @Freakonomics]

Thoroughbred auction prices keep setting records. But tracks are closing, gambling revenues are falling, and the sport is increasingly reliant on subsidies. Is that the kind of long shot anybody wants? https://t.co/6x9Ny9lsMN

[emily plant @ejplantain]

Does Horse Racing Have a Future? https://t.co/3UASsuGJwg Third and final episode in @Freakonomics series on horses, this time focusing the future of horse racing.
Interviews w @TaylorMadeMark @marshallgramm @mig4450 @Seaneff @lamberttom @Hinkle_Farms @CormacCB

[Kelsey Riley @kelseynriley]

Freakonomics today shared its second episode of a three-part series on horses, and its first of two installments on the Thoroughbred industry; featuring @ejplantain (who we'll hear more from next week), @TaylorMadeMark and others, it was well done and portrayed the industry in a positive and thoughtful light.

[emily plant @ejplantain]

It was amazing to be included on the @Freakonomics podcast, & I can't wait for even more next week when the episode will feature my trip to the @keenelandsales September yearling sale :)
Great to share my passion for horses & my love in particular for the amazing Thoroughbred

[Freakonomics @Freakonomics]

How does Kentucky keep itself atop the thoroughbred industry? Is a champion stallion really worth $200,000 per date? And how many hands can one jockey have? https://t.co/GQB1VWtQZa

[emily plant @ejplantain]

It’s that time of year again- read up as Bill and I dive into the new crop of stallions retiring next year… plus an article from Yours Truly profiling my picks for Sires on The Rise
Email me if you’d like to check out this special SSR preview [email protected]

[emily plant @ejplantain]

@LNJFoxwoods @colebrookstable @keenelandracing @Alex_Solis_II @litt_jason @MadisonScott157 Congrats Gallivant! Here's his momma as a yearling- such a beauty

[emily plant @ejplantain]

Wootton Bassett has left quite a mark on the breed, and his influence will no doubt be felt for years to come.

@billoppenheim and I planned this article for our September Thoroughbred Market Report- no idea it would be his obituary

Download here: https://t.co/FcKoeSy9LK

[emily plant @ejplantain]

@CoolmoreAus @coolmorestud @TomMagnier So very sorry to hear this news. Rest in peace champ

[Bill Oppenheim @billoppenheim]

What happens when a stallion starts getting better mares?
The answer might surprise you.
Watch Bill Oppenheim discuss research that’s shaping breeding strategies: available exclusively to SSR members.
��� Contact us to discuss your membership: [email protected]

[emily plant @ejplantain]

The July Thoroughbred Market Report is now available- and it’s FREE! Take a look at our Mid-Year APEX Sire Ratings and coverage of major TB sales worldwide: https://t.co/84RRvI1QGh no ads, unbiased commentary- get the real story @billoppenheim

[emily plant @ejplantain]

“We are experiencing a campus-wide internet outage. Single Sign-On services are unavailable. We will provide updates when available”

Ahhhh yes exactly the kind of message one hopes to receive during finals week when absolutely everything is online & accessed via SSO #finalsweek

[emily plant @ejplantain]

Loved reading about Montana native Tyler Bacon in the @paulickreport best of luck, Tyler! https://t.co/aI4D53I7hj

[Bill Oppenheim @billoppenheim]

🔎 The Most Advanced Stallion Data in the Industry—Are You Using It? 🔎

Stallion Spectator Ratings is the work of renowned stallion analyst Bill Oppenheim and advanced data specialist Emily Plant @ejplantain.

📩 Email us at [email protected] to discuss your SSR membership.