a horror movie made for $750,000 is about to become one of the most profitable films ever made.
Obsession - shot in 20 days in Alabama by a 26-year-old YouTuber with no stars in the cast - is now eyeing a $250 million+ box office finish. that's a return north of 300 times its budget. it's already the highest-grossing release in Focus Features history.
now look at what the industry spent that same money on:
- Joker: Folie a Deux - ~$200 million budget. a punchline.
- Mickey 17 - ~$118 million. forgotten in a month.
- The Mandalorian & Grogu - $165 million, 7 years, the entire Lucasfilm machine. it's currently losing the weekday box office to... Obsession.
Hollywood keeps insisting you need $200 million, a pre-sold IP, and a marketing budget the size of a small country to make a hit. then a guy with a camera, a wish-granting toy, and three weeks in Alabama outearned all of them on a rounding error of their catering bill.
the most profitable movie of the year cost less than a single second of screen time in the average blockbuster. turns out audiences never wanted the budget. they wanted a good movie.
@AntiDoc College HOF athlete here…just lift and do basic cardio now. Unathletic dorks at the gym bouncing off the walls doing “athlete training” bullshit at all hours of the day just to have a mid physique as they go work a desk job the rest of their day.
New Yorkers are obsessed with age being a social construct because the alternative is admitting they’re a fully grown adult who is permanently renting, unmarried, and still living like a college student