Elliott Ramsdell

I do really cool s̷h̷i̷t̷ with even better people. Currently learning my new life with a disability. Not great, but grateful.

[CyrilXBT @cyrilXBT]

INSTEAD OF WATCHING NETFLIX TONIGHT.
Spend 1 hour with this.

Claude AI FULL COURSE that teaches you how to BUILD and AUTOMATE anything.

The people who watch this tonight will wake up tomorrow with a skill that most people will not have in 2 years.

The people who skip it will still be watching Netflix next year wondering why nothing in their life has changed.

Your call.

[Peter Girnus 🦅 @gothburz]

I am the VP of Marketing at Microsoft responsible for Copilot growth.

We just spent $8 million on a Super Bowl ad.

For Excel.

I need you to understand what happened.

130 million people were watching football.

The biggest game of the year.

Beer commercials. Car commercials. Movie trailers. Beyonce.

And us.

With a 30-second spot about a spreadsheet.

An AI-powered spreadsheet.

We showed two NFL recruiters using Copilot in Excel to "chart top linebacker prospects with 40-yard times under 4.6 seconds."

Because nothing says Super Bowl like pivot tables.

The ad cost $8 million.

That's $266,667 per second.

To tell America that Excel can make a chart now.

Excel has always been able to make a chart.

Since 1985.

But now AI makes the chart.

Faster.

Sometimes correctly.

We needed 130 million people to know this.

Urgently.

During the second quarter of a football game.

Here's why.

We have 450 million Microsoft 365 paid seats.

450 million.

That's more than the population of the United States.

Of those 450 million, do you know how many pay for Copilot?

15 million.

3.3%.

Three point three percent.

96.7% of our customers looked at Copilot and said: "No."

Not "maybe later."

Not "let me think about it."

Just: "No."

So we did what any rational company would do.

We bought a Super Bowl ad.

For a spreadsheet.

Satya called Copilot a "true daily habit."

That's a real quote.

From our CEO.

On an earnings call.

A true daily habit.

Like brushing your teeth.

Or checking your phone.

Or ignoring Copilot suggestions in the bottom right corner of your Word document.

Our daily active users went up "tenfold year-over-year."

That sounds impressive.

Until you learn what tenfold of almost nothing is.

Almost nothing.

Slightly louder.

In July 2025, 18.8% of subscribers said Copilot was their primary AI tool.

By January 2026, that number was 11.5%.

It went down.

In six months.

While we were spending $37.5 billion per quarter on AI.

The tool got worse at being people's first choice while we spent a country's GDP on it.

Internal reports say "weak ROI."

Internal reports say "resistance to forced adoption."

Internal reports say what every IT director already knows: people open Copilot once, watch it hallucinate a formula, and go back to typing =VLOOKUP like God intended.

But I can't put that in a Super Bowl ad.

So instead: linebacker prospects.

40-yard dash times.

"Chart the top three with leadership skills."

Leadership skills.

In Excel.

We're measuring leadership in a spreadsheet and calling it artificial intelligence.

The ad wasn't even made for the Super Bowl.

We clarified that publicly.

It was an "extension of an existing campaign."

We said this proudly.

As if it made it better.

"We didn't spend $8 million on a new ad. We spent $8 million to show you an old ad. During the Super Bowl."

That was the defense.

I approved the defense.

Last quarter, 4,000 employees at a major enterprise client got Copilot seats.

$30 per seat per month.

$1.4 million annually.

47 people opened it.

12 used it more than once.

The client's CIO called it a "pilot success."

We featured them in a case study.

"40,000 hours saved."

The number was made up.

We published it anyway.

They published it too.

Nobody asked.

Nobody asks.

That's the business model.

Not AI.

Not productivity.

Not transformation.

Nobody asking.

$30 per seat per month. 450 million seats. If we convert them all, that's $162 billion in annual Copilot revenue.

We've converted 3.3%.

So we bought a Super Bowl ad.

The ad shows two men looking at a spreadsheet.

During the Super Bowl.

While Beyonce is in the building.

130 million Americans watched a spreadsheet during Beyonce.

The conversion team says the ad will "drive awareness."

Awareness is not the problem.

Everyone is aware of Copilot.

It's in the corner of every Microsoft product they own.

It pops up uninvited.

Like a coworker who says "just circling back."

They're aware.

They're choosing not to pay.

$8 million to remind people about the thing they're already ignoring.

That's not marketing.

That's a cry for help.

Formatted as a pivot table.

In Excel.

With AI.

[ken @aquariusacquah]

domain: $70M
1 minute superbowl ad: $15M
forgetting to turn on autoscaling right before launch: priceless

[Elon Musk @elonmusk]

“Look at me, I run the daycare center now” 😳

[Mehul Mohan @mehulmpt]

It’s interesting how Amazon was able to figure out that an employee was working from North Korea based on keystroke latency between physical keypress and actual keystroke retrieved on server.

Hard to beat physics.

[Tommy @_TommyMason]

The Brit went to America, walked out to no music in some camo shorts, broke the opponents jaw, got the $200 million, and went home 😂

[Yehuda Remer @ThePewPewJew]

I stood security at my Synagogues Hanukkah party today.

Sad but necessary

[Olena Rohoza @OlenaRohoza]

Neutralization of rabid dogs near Bondi Beach in Sydney: one of the little bastards is already safely dead; the second, unfortunately, was taken alive and will now sleep warm and eat well in prison.

[RussiaNews 🇷🇺 @mog_russEN]

🚨⚡️ The moment the Australian police neutralize the second gunman with three shots.

[Rakesh Krishnan Simha @ByRakeshSimha]

In October 2025, Muslims swarmed the Sydney Airport arrivals gate and yelled "Allahu Akbar" to welcome the return of pro-Palestine activists. They crossed the security line and the cops looked the other way. When you tolerate such lawlessness, mass shootings happen.

[Elon Musk @elonmusk]

But 𝕏 and Starlink didn’t skip a beat

[Elon Musk @elonmusk]

Pretty weird that an AWS outage caused Signal to fail …

[Chandler Crump @realCCrump]

Charlie Kirk changed my life.

I attended Turning Point USA's Young Black Leadership Summit in October 2018. I was 14 at the time but Charlie told me it didn't matter how young I was, I could fight alongside him in this movement.

From then on, I attended every Turning Point Conference every year. From 2018 to 2025.

I grew up in this movement. I became the person I am today because of the inspiration from Charlie Kirk and his organization.

I will never be the same without him, and this country will never be the same either.

He was a husband, a father, a man of God, and a visionary for our nation.

[Debra Lea @thedebralea]

Instead of sharing the horrific, vile, & heart-stopping video of Charlie Kirk being shot, I urge you to share images of his beautiful family whose worst nightmare has come true.

Every kid deserves a dad.
Every wife deserves a husband.
Every American needs Charlie Kirk.

[Elliott Ramsdell @elliottinfocus]

Regardless of your political affiliation, political violence is always a sad day.

[LibertyCipher @LibertyCipher]

@benshapiro

[Elliott Ramsdell @elliottinfocus]

“I really wish you could play pickleball” says my able-bodied friend.

[Omer Osman @OmerOsman200]

The Toronto Raptors are training at the ASB GlassFloor Athletes Lab in Orlando and I got to say, the technology is MINDBLOWING.

Using LED lights to change to any court you want (even the NBA Cup courts), to drawing up X’s and O’s that show up on the court. 😳

Future is here.

[Dr. Simon @goddek]

🚨 NEW: Trump calls Pfizer CEO @AlbertBourla a great businessman and great person while the crowd righteously boos him. Bourla’s poison has ruined millions of lives, yet Trump still showers him with praise. WHY???

[Bad Hombre @Badhombre]

To be clear I didn’t vote for cheaper omelettes, I voted to watch the corrupt, entrenched bureaucracy bleed like a stuck pig.