Madeleine Ellis

@cubs fan

Former COO @CourierNewsroom, Digi Campaigns @PPact, Digi Director @SherrodBrown.

Now Managing Director @ Copper Sky

[Madeleine Ellis @ellismads]

@AliceinDCland Hard agree. Enjoy :)

[Madeleine Ellis @ellismads]

@AliceinDCland No Dan and no A Few of Your Own is criminal tho

[Madeleine Ellis @ellismads]

@AliceinDCland wait did we go to the same school?

[Madeleine Ellis @ellismads]

@thisischristina @dan_munz This is so cute. Is it automated? Prints it every morning based on different data points or is it manual?

[Madeleine Ellis @ellismads]

@laurenm i have been fuming about this all day

[Madeleine Ellis @ellismads]

@wexler truly puzzling. care is a noun, modified by health. what's next: chickensoup? carinsurance?

[Madeleine Ellis @ellismads]

It should be "health care" because "care" is a noun modified by "health" (noun adjunct or attributive noun). Like dental care, medical care, emergency care, abortion care. Chicken soup. Car insurance. I don't know how AP maintains any credibility after this if I'm honest.

[Madeleine Ellis @ellismads]

Criminal.

Just one more reason Chicago Manual of Style is superior.

[Peter Sterne @petersterne]

HUGE NEWS for editors: the AP has changed its style guide. It's now "healthcare" (not "health care") and "childcare" (not "child care") https://t.co/189NypUkyo

[Madeleine Ellis @ellismads]

@AliceinDCland 😂😂😂

[Madeleine Ellis @ellismads]

@AliceinDCland or lysander. too handsome for puck!

[Madeleine Ellis @ellismads]

@adamconner i can't imagine a touchscreen imac wouldn't it make your back hurt?

also i just want them to bring back the ipod touch so my son can listen to music without having a phone (i got him an old refurbished one off amazon but it kinda stinks)

[Madeleine Ellis @ellismads]

@MLB @Cubs @Gatorade He signed my 6 year old daughters arm cast at the game in Cleveland :) this would just be icing on the cake for her! Biggest fan! #PCA #GoCubsGo

[MLB @MLB]

Wrigleyville, this one’s calling your name 👀

We are giving away a signed Pete Crow-Armstrong bat just for you! Repost and reply for a chance to win!

[Madeleine Ellis @ellismads]

@AliceinDCland oh i never looked here tho (in 4+ years), this is cool. agree none of it matters but it's still fun :)

[Madeleine Ellis @ellismads]

@AliceinDCland where do you find comparison to % of garmin users? connect app somewhere? mine just compares to % of people my age.

[Madeleine Ellis @ellismads]

@Taylor_McGregor @ScottyChags @WatchMarquee He signed my daughters cast here in Cleveland last weekend, made her day! #gocubsgo #pca

[Madeleine Ellis @ellismads]

Comms/digi split worked when digi was a channel. It doesn't map to how audiences exist. Gen X lead in multi-device consumption: TV, phone, comp. Boomers: TV. Gen Z: social. Press/earned media need diff. messaging than a 22yo on TT. Build teams around that, not legacy structures.

[Madeleine Ellis @ellismads]

The comms/digi debate stems from when digi was new, & largely tactical: formats & channels. Comms developed messaging & narrative, digi repurposed for channels

Now, digi professionals basically ARE comms professionals w/ tactical expertise. Everyone develops message & narrative.

[Madeleine Ellis @ellismads]

The comms/digi debate stems from when digi was new, & largely tactical: formats & channels. Comms developed messaging & narrative, digi repurposed for channels

Now, digi professionals basically ARE comms professionals w/ tactical expertise. Everyone develops message & narrative.

[Madeleine Ellis @ellismads]

It also, IMO, misses the point of "content," which gets to the comms/digi debate of yesterday.

The focus should be on audiences. Who do you want to reach, how do you reach them, and how do they consume content?

Everything should be structured around audiences first.