Els Rutherford @elsrutherford - Twitter Profile

3 days ago

ARLA WON -- YOU LOST - BOVAER SOON ALL MILK After the Arla - DMK takeover last week a Huge New Milk Supply Monolith has been Formed. This means Bovaer‑milk will quietly become the default “standard milk”, while organic milk becomes scarcer and more expensive. AND YOU WILL NOT BE INFORMED ON LABELS Why this matters now with the Arla–DMK merger: This is where things get strategically interesting. 1. Arla is already the most aggressive adopter of Bovaer They defended it publicly, continued trials, and positioned it as central to their climate strategy. This means the merged entity is WILL scale Bovaer faster, not slower. 2. DMK brings Germany — a huge dairy market — into the equation The merger forces a harmonised methane strategy, and Bovaer is the only ready‑to‑deploy tool. CONSUMERS: Exoect Organic Milk to be Priced out of the Market, not just UK, not just EU, but there will be plans through those financially involved, like Bill Gates, to get BOVAER in Animal Feeds as the de facto position. And before Mr Gates Operatives on X start to argue: The Company holding Bovaer Trademarks is DSM-Firmenich -- The Gates Foundation holds extensive shareholdings in this Company. From Scottish Parliamentary Briefing Papers re Nicola Sturgeon's involvement... "There also seems to be some information hidden from public view, such as DSM-Firmenich denying any connection with Bill Gates, only for us to discover Bill Gates has purchased 1m shares in the Company, with the major investor behind the scheme, Black Rock" There will also be price differentiation between Bovaer Milk and Non-Bovaer. OF COURSE TEN YEARS FROM NOW THERE WILL BE ZERO CHOICE - JUST BOVAER. For the Arla–DMK giant, this means: They will push Bovaer harder than ever — because climate targets demand it. They must avoid another consumer revolt — because the merged brand is too big to hide. They will likely invest heavily in “green dairy” PR, transparency dashboards, and retailer‑aligned messaging. Any future health concerns (even unfounded ones) will hit twice as hard because of their scale. LACK OF CHOICE, LACK OF TRANSPARENCY, PUBLIC REJECTION We’re sleepwalking into a food system where the public has no real choice at all. Supermarkets are quietly shifting to “low‑methane milk” using feed additives like Bovaer — and most people don’t even know it’s happening. There’s no clear labelling. There’s no public documentation. There’s no way for families to choose milk without these additives unless they pay organic prices or hunt down tiny local suppliers. And here’s the truth nobody in the industry wants to say out loud: Even if every analysis says “no harm”, even if regulators approve it, even if the science is solid… The public still won’t want it if they feel tricked. People want transparency. People want choice. People want to know what’s going into the food chain — not find out years later through a press release. This isn’t anti‑science. This isn’t anti‑farmer. This is about trust. If the industry keeps rolling out feed additives without open discussion, clear labelling, or public consent, they’re going to trigger a backlash far bigger than they expect. Choice matters. Transparency matters. Trust matters. And right now, the public is getting none of them. MANY FARMERS DO NOT WANT CHEMICALS OF ANY KIND PUT INTO ANIMAN FEED AND THEN INTO THE HUMAN FOOD CHAIN.. Because. It. Is. Insane...

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Els Rutherford

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