5 Books every copywriter should read:
1. The Ultimate Sales Letter by Dan Kennedy
2. Breakthrough Advertising by Eugene Schwartz
3. The Boron Letters by Gay Halbert
4. Ogilvy On Advertising by David Ovilgy
5. Influence by Robert Cialdini
I've completed 10 Ironman triathlons.
If I were starting my training from 0 today, here are the 26 non-negotiable steps I would take to become an Ironman in 12 months.
Copywriters:
Here are some power words to spice up your copy:
- Bargain
- Before
- Bonus
- Deadline
- Discount
- Dollar
- Exclusive
- Extra
- Fast
- Final
- First
- Greatest
- More
- Now
- Profit
- Quick
- Save
- Triple
- Ultimate
Use these and watch your conversions go up!
@jordan_ross_8F Strongly encourage everyone to read "How to Win Friends & Influence People" because of how Dale simply encourages us to win people's hearts through kindness.
@pascal_cee Well said about taking a break and not working long hours.
I enjoy working in periods of 4 hours but being hyper-productive during those periods.
This is the same way Cal Newport and other greats accomplished a lot - through short hours of deep work.