Wilco de Kreij

Built & sold 3 startups (50K+ customers). Now I build $0 marketing departments with AI. Explored 40+ countries ✈️ Dad of 3. Dutch 🇳🇱

[Wilco de Kreij @Emarky]

@AlexLanghe12493 It’s not that hot here, so no need to- I THINK. If I change my mind I can fit on behind the doors, so all good

[Wilco de Kreij @Emarky]

Bought a Kamado recently. Big ceramic grill I'd wanted for years.

But I knew us. Three small kids, the grill outside and the rest of the cooking inside, someone walking back and forth all evening. We'd probably use it twice and let it collect dust.

So I bought the full outdoor kitchen at the same time. Tap, counter, real prep space. Now there's no reason to step back inside.

Reminder I keep needing. The best result doesn't matter if getting there is too much hassle. People just stop.

[Wilco de Kreij @Emarky]

@joelgascoigne @ericries Thanks, just bought :)

[Wilco de Kreij @Emarky]

@SimonHoiberg Wouldn't have it any other way 👊

[Wilco de Kreij @Emarky]

@joostvdheijden Wilde even checkden waarom er zo'n hype over was. Moet nog even induiken waarom de response zo goed was (of het door Hermes kwam, of door ChatGPT 5.5). Eerst focus op dingen die meer impact maken ;)

[Wilco de Kreij @Emarky]

I rrreeally want to stick to my claude code setup... so kinda annoyed with how good the first experience has been with Hermes + GPT 5.5

[Wilco de Kreij @Emarky]

Most businesses run ads to get customers.

I run them to buy data too.

Every visitor that doesn't convert is still telling me something. What they clicked, where they bounced, which headline pulled. That's what makes the next round cheaper.

(Claude brainstorms the split tests and runs them now. That one's quietly become a real advantage.)

[Wilco de Kreij @Emarky]

Ordered a Kamado for the long weekend. Friday morning the shop calls. The delivery company lost it.

It's the size of a small fridge. They lost it. 😅

Next delivery? Wednesday. After the weekend.

So the owner of allesvoorkamado put the showroom one in his car and drove 90 minutes to my house. Friday afternoon.

Made pizza with the kids the next day. I'll never buy a grill anywhere else.

[Wilco de Kreij @Emarky]

@RaminNasibov Also counterstrike

[Wilco de Kreij @Emarky]

@RaminNasibov Zelda! Ocarina of time

[Wilco de Kreij @Emarky]

@IMJustinBrooke @AndrewWarner @mikefutia @coreyhainesco We should connect our agents and let them exchange notes 😂😂 sounds secure

[Wilco de Kreij @Emarky]

Built a Claude Code setup that can handle basically anything for my marketing. Run ads, edit videos, research, handle customer support, all of it.

But I'm still the bottleneck.

Nothing runs without me kicking it off and checking what came out. The moment I try to let things run themselves, drift creeps in. And it gets ugly fast when skills feed into each other, a small mistake in step one quietly becomes a mess by step four.

Critic agents / scoring etc help. I don't think they're the full answer though.

Been digging through various harnesses (paperclip etc). Trying to figure out what I'm not seeing.

Anyone actually cracked this? So essentially more autonomous marketing :)

[Wilco de Kreij @Emarky]

@IMJustinBrooke @AndrewWarner @mikefutia @coreyhainesco Thanks for the reply! We should exchange notes sometimes, lots of overlap. Trying to push what’s possible. Focus on results though :)

[Wilco de Kreij @Emarky]

@IMJustinBrooke @AndrewWarner @mikefutia @coreyhainesco Thanks :) you say paid ads on cowork, but images on manus/notebooklm. You call these from Claude using api? Or what’s the flow to create ads in full.

I feel the more I do with ai, the more I become the bottleneck (or if I “let go”, stuff drifts).

[Wilco de Kreij @Emarky]

@lkr agreed that running 24/7 makes no sense.. but I do have a backlog of split-tests to run, so that every ± 2 week AI can deploy the next one.

(Still needs manual checking to avoid drift though)

[Wilco de Kreij @Emarky]

@GalaxyBuilt Yes human in the loop... but... in a doable way :)

[Wilco de Kreij @Emarky]

@TSLAshareholder Would actually be funny if @elonmusk and @MKBHD would meet up + livestream this lol

[Wilco de Kreij @Emarky]

@Shpigford why did you wait though? 2yrs.. means you're a late adopter

[Wilco de Kreij @Emarky]

AskUserQuestionTool. It's Claude's tool to ask a bunch of multiple choice questions.

Just give it your usual instructions to create whatever skill you're building, and then add something like this:

Once you've thought about this, interview me in detail using the AskUserQuestionTool about literally anything: decisions, concerns, tradeoffs, etc. but make sure the questions are not obvious. be very in-depth and continue interviewing me continually until it's complete.

(credits to @dannypostma )

You'll get a much better skill, promise!