Some great photos of the recent #KnowYourAudience (KYA) conference at Dulwich College in February... Keynote and Workshop slides and a conference photograph gallery are available online for those who attended. #KYAEducation#EMCdigi
If you attended the #KnowYourAudience (KYA) conference at Dulwich College and haven't already accessed the slides and conference photograph gallery please see our email for log-in details. We have also recently added a couple of outstanding presentations. #KYAEducation#EMCdigi
...we look forward to next time - planning is already underway - watch this space for news of the next KYA Conference! https://t.co/CanUcV49Ds P.S. Slides, photos and video of the conference last week will be available online soon, exclusively for delegates #KYAEducation#EMCdigi
...as far as Papua New Guinea, USA, Africa, the Middle East & Europe! It was a great couple of days with a huge amount of information, insights, advice and networking... with excellent contributions from all attending, including 13 keynote speakers & 30 workshop presentations...
Hard to believe just 1 week ago we were at Dulwich College beginning the first 2-day #KnowYourAudience conference for Marketing & Admissions for Schools/Colleges... with enthusiastic speakers and delegates from around the world... some came from as close as London, others from...
As marketers, our internal audiences can sometimes be more important than our external ones. Rachael Henshilwood, a governor at @LordWandsworth, stresses the importance of building and maintaining strong relationships with colleagues and governors. #KYAEducation
When it come to the #FeedbackEconomy, @SurveyMonkey's @BoundingIn knows his stuff. With greater transparency than ever before, are we ready to listen and respond to the feedback the public offers us? #KYAEducation
We've heard at #KYAEducation that the overlap between marketing and admissions is a growing one. If admissions is your thing, make sure you speak to @OpenApplyTeam, exhibiting in our refreshment area, about how they may be able to support you.
Huge thanks to @LibrisUnify, whose brochure personalisation service has created our #KYAEducation conference programmes. Do speak to them over lunch about how a tailored approach may work for your prospectus or other materials.
We are businesses! So how come we can be so shy of adopting the good practice demonstrated by other kinds of business?
Let's welcome our prospective customers and pay attention to the quality of their experience - the advice of Gemma Gray of @Fettes_College at #KYAEducation.
How well are we really aligning our offering with what parents dream of for their children? Let's empathise - and address the things that matter to parents, says Ben Vessey of @CanfordSchool.
#KYAEducation
And a particular welcome if you're joining us for the first time today. Look out for our #KnowYourAudience student guides, who are here to help with your questions on how young people feel about digital platforms.
It is the first time that I hear this mentioned as an element of success in schools retaining families: consideration shown towards time pressured and financially pressured parents. Let’s stop the bitching for a minute and look at parents through this lens. @KYAEducation
It's time for marketers to recast their role within schools, says Mungo Dunnett at #KYAEducation.
Get involved in the operational decisions - the big decisions - because as marketers, we should know parents and their priorities better than anyone.