Emily Porter

[Emily Porter @emilyporterECU]

@dananewell @mnburgess I really like that you used the example of Pokemon Go. That app is one of the best examples of social entertainment to date. Everything about the app strengthened its brand and its relationship with its customers. #ECULIVE1

[Emily Porter @emilyporterECU]

@taytekean @mnburgess I agree with what you said about building relationships directly. Without it seeming forced, customers are engaging with a brand and their social media presence which, in turn, strengthens the brand itself. #ECULIVE1

[Emily Porter @emilyporterECU]

@ABTeague15 I agree! I think using something other than facebook live will deter many people due to the fact that they cannot easily access it without creating a new account. #ECULIVE1

[Emily Porter @emilyporterECU]

#ECULIVE1 Social Media Marketers can strengthen their brand using social entertainment by getting users to post pictures or videos using specific hashtags that represent the brand and the brand’s story

[Emily Porter @emilyporterECU]

#ECULIVE1 Social entertainment is the combined use of social media during some sort of event or activity. It is great for gaining a presence on social media and growing the use of a specific hashtag!

[Emily Porter @emilyporterECU]

I vote Facebook Live - Although Periscope is a good app with good features, facebook live streaming is something that does not require anyone to download another app and gets the job done well. #convenience #ECULIVE1

[Emily Porter @emilyporterECU]

Q3) Twitter can be good for marketing because you can reach a large number of people effectively without spending money. Especially when using specific hashtags for specific, personalized content aimed at a target segment. #ECULIVE1

[Emily Porter @emilyporterECU]

@j_safin I hadn't thought about the fact that it is a good way for companies to allow their customers to generate content for them! If customers take pictures of their product and add the hashtag it could definitely help spread awareness #ECULIVE1

[Emily Porter @emilyporterECU]

Q2) A twitter chat provides the benefit of (1) live interaction with an (2) exclusive group to (3) talk about a specific topic. It's value comes from the group people being intentional about showing up. #ECULIVE1

[Emily Porter @emilyporterECU]

@aidylvice13 I completely agree that it's all about getting eye to eye with your target market! Social media is, obviously, all about being "social". Instead of trying to win them over, you're kinda becoming their friend! #ECULIVE1

[Emily Porter @emilyporterECU]

Q1) Social media marketing refers to the use of social media in order to help achieve organizational goals and growth, and to provide value to a target market. #ECULIVE1