@mnburgess By taking advantage of social entertainment services, brands are able to forge relationships directly with customers. Through the sharing of stories and connecting with consumers in REAL TIME, marketers can meet branding objectives. https://t.co/WGY25pyjtn #ECULIVE1
@mnburgess Social entertainment is the combination of entertainment content with social media. It includes the blending of video or chat streaming with forums, reviews, and geolocation services. This research paper is a little dated but still relevant: https://t.co/LfKMPaFx4H #ECULIVE1
@mnburgess I am more familiar with FB and for that I would prefer Facebook Live. Research has shown that Periscope focuses on establishing connections with people you don’t already know while FB Live is centered around deepening existing online connections. https://t.co/11rjKxt5Kx #ECULIVE1
@mnburgess Q3) It's an excellent marketing tool. Along with marketing your product, it allows consumers to engage with the brand in both positive and negative ways. In fact, 67% of Twitter users are more likely to buy from the brand they follow on Twitter. https://t.co/GqfnaHleYJ #ECULIVE1
@mnburgess 1-Connect with people from different backgrounds with whom you can exchange different views on relevant subjects. 2-Excellent opportunity for promotion, leading to the spread of your hashtag to a larger audience. 3-Great way to stay on top of industry trends and news. #ECULIVE1