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Social Marketers can use social entertainment to their benefit in numerous way. They can engage with potential customers and leave lasting impressions that can help promote brand identity. This article also provides further insight: https://t.co/t3Y0zdG9WO #ECULIVE1
All -- another GR8 T-Chat -- enjoy the rest of the day #ECULIVE1
#ECULIVE1 Brands can use social entertainment to meet objectives by engaging with consumers using dedicated hashtags and "going live" or via the use of celebrities, These are all methods not possible prior to social media dominance
Social media marketers can use social entertainment to meet branding objectives w/ paid media, brand integration, sponsored content in social channels, and w/ owned vehicles b/c they engage consumers with relevant content for longer periods of time, according to the tb. #ECULIVE1
Nice thoughts.. I think it's interesting that we are marketed to online but accept it as normal, or even pay for access in some cases. #ECULIVE1 https://t.co/wPQno3cCFe
@mnburgess Allows marketers to engage customers in an obtrusive way that is accepted by targeted customers along with customers spending more time with the brand. #ECULIVE1 https://t.co/FbX3jZxQub😃
Marketers can post multiple times about their brand on social media using different form and context. Form is how you present that information-text only, images, links, video etc. context fits with company voice and platform trends. #eculive1
@mnburgess As we learned with Pokemon case, social media marketers were able to use the event to promote, events, gain new customers, increase revenue for venues promoting the event. Even the Zoo got involved. It's a great way to connect with customers and potential customers. #ECULIVE1
Marketers should use Periscope and Twitter if the objective is to attract new followers or audiences. FB live is an excellent way to drive loyalty and connection and to give a brand a level of authenticity. #eculive1
@mnburgess By taking advantage of social entertainment services, brands are able to forge relationships directly with customers. Through the sharing of stories and connecting with consumers in REAL TIME, marketers can meet branding objectives. https://t.co/WGY25pyjtn #ECULIVE1
@mnburgess Those in charge of social media marketing should use social entertainment to promote the brand. Teaming up with celebrities who go “live” on their social media to sponsor a product or get users invested in the brand by using games and events to get more people involved. #ECULIVE1
#ECULIVE1 Social Media Marketers can strengthen their brand using social entertainment by getting users to post pictures or videos using specific hashtags that represent the brand and the brand’s story
@mnburgess By taking advantage of social entertainment services, brands are able to forge relationships directly with customers. Through the sharing of stories and connecting with consumers in REAL TIME, marketers can meet branding objectives. https://t.co/WGY25pyjtn #ECULIVE1
@mnburgess Social entertainment is a blend of “entertainment content with social media functionality.” It allows for a more “enriching and engaging content consumption experience.”
https://t.co/QdT6ALLT3q
#ECULIVE1
I agree, FB Live is appealing because of the site's popularity and enormous amount of content. #ECULIVE1 https://t.co/W9X9DemqfG
I personally prefer FB Live. Reaches a wider audience and is something I am more familiar with. Although I believe brands should be cautious when "going live" as mistakes can not be rectified and can do some damage real quick #ECULIVE1
@mnburgess Social entertainment is the combination of entertainment content with social media. It includes the blending of video or chat streaming with forums, reviews, and geolocation services. This research paper is a little dated but still relevant: https://t.co/LfKMPaFx4H #ECULIVE1
Social entertainment is the use of interactive social activities, such as games, music, or videos, that focus on the user’s interaction with the content over knowledge sharing. I would almost bet that someone in this chat knows the annoyance of social game Farmville.#eculive1
My preference for live streaming is Periscope with its easy to use app for quick on air and finding other streams #eculive1
@mnburgess I have limited exp w/ both but I prefer to use FB Live ability to segment market followers and analytics that are available and larger user base. #ECULIVE1
For attracting new audiences, Periscope is the best. But overall, I personally like Facebook Live for social entertainment because it allows for deeper connection with your established followers #eculive1
I personally prefer FB Live. Reaches a wider audience and is something I am more familiar with. Although I believe brands should be cautious when "going live" as mistakes can not be rectified and can do some damage real quick #ECULIVE1
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