Lauren Sward

[Lauren Sward @laursward]

Marketers should use Periscope and Twitter if the objective is to attract new followers or audiences. FB live is an excellent way to drive loyalty and connection and to give a brand a level of authenticity. #eculive1

[Lauren Sward @laursward]

What did we do before social entertainment? https://t.co/RSAV6JJPuI

[Zachary Leonardo @elitetotalpl]

Social Entertainment is the blend between social media networking and entertainment consumption that occurs when users gravitate towards social media sites for entertainment content as opposed to traditional mediums [TV, Movies, Radio etc]
#eculive1

[Lauren Sward @laursward]

It combines engaging content with social media platforms to deliver entertainment to an audience. I personally love Instagram stories best! #ECULive1 https://t.co/64YCFfBZFJ

[Mark Burgess @mnburgess]

Shifting gears . . . Q2) What is social entertainment? #ECULIVE1

[Lauren Sward @laursward]

Good point, FB is definitely more broadly accepted/used. https://t.co/5ppXd33Ym4

[Austin Teague @ABTeague15]

I prefer FB Live for vid streaming. I believe FB Live is more widely used and is better in reaching larger audiences. After goin live u can post it to ur feed & friends who werent able to watch live can share/like/comment on ur video. It can be a great marketing tool!#ECULive1

[Lauren Sward @laursward]

For attracting new audiences, Periscope is the best. But overall, I personally like Facebook Live for social entertainment because it allows for deeper connection with your established followers #eculive1

[Lauren Sward @laursward]

@poarchj15

[Lauren Sward @laursward]

Agreed! #eculive1 https://t.co/kJntXTiJi3

[Alex Cobb @jamesacobb]

I personally believe twitter is a good marketing tool because of the ability to create a community of users who personally identify/share your “why,” as well as allowing your business to build a strong reputation at a very low cost #ECULIVE1

[Lauren Sward @laursward]

Me working on my #ECULive1 twitter chat

[Lauren Sward @laursward]

Another article that speaks to the merits of Twitter as a marketing tool: https://t.co/3Ko0LuU69j #eculive1

[Lauren Sward @laursward]

@mnburgess Twitter is a good marketing tool, this article helps explain how Twitter can help build a community, is a low cost tool and a great way to keep your customers updated. #eculive1

[Emily Porter @emilyporterECU]

Q1) Social media marketing refers to the use of social media in order to help achieve organizational goals and growth, and to provide value to a target market. #ECULIVE1

[Lauren Sward @laursward]

@mnburgess Twitter Chats can help engage and build a deeper relationship with your followers, secure a lot of new followers and establish authority within your industry or on a particular topic. #eculive1

[Lauren Sward @laursward]

@crystalkwood

[Crystal Wood @crystalkwood]

@mnburgess #SMM is utilizing SM platforms and channels to promote an offering that satisfies a need for a customer or other stakeholder. SEO and e-WOM are key elements of SMM. Any business needs to take SMM seriously to increase exposure. #ECULIVE1

[Lauren Sward @laursward]

A great article on this topic! https://t.co/YrxPZFH4hS #eculive1

[Lauren Sward @laursward]

To me, social media marketing is the utilization of social platforms to engage your target audience, promote your brand and connect with people in an authentic way. #eculive1

[Lauren Sward @laursward]

I don't know what they put in Girl Scout cookies but they've got me addicted #samoaheaven

[Lauren Sward @laursward]

Reese's is like crack for sweet lovers, jonesing while listening to a Hershey's case study

[Lauren Sward @laursward]

@jordsward yay! Good for Dad and you for suggesting!

[Lauren Sward @laursward]

@rachelmsward ehhh hmmmmm did u forget something