Jeff Poarch

ECU MBA Program | 2018

[Jeff Poarch @poarchj15]

@laursward Love this! Social media in general is so good for driving authenticity and also creating a personality behind various brands.

[Nishit Thakar @NishitThakar]

Marketers can post multiple times about their brand on social media using different form and context. Form is how you present that information-text only, images, links, video etc. context fits with company voice and platform trends. #eculive1

[Jeff Poarch @poarchj15]

Definitely. Even just one live Facebook video can help to increase engagement, brand loyalty, and awareness. One example that comes to mind (thanks to our lovely Noreaster here in VA) is all of the news channels with live video streams of road conditions. #ECULIVE1

[Jeff Poarch @poarchj15]

@PaulSheehan1993 I still think I am the only one that likes the new update. 😂😂😂

[Jeff Poarch @poarchj15]

Social entertainment leverages functionality and content such as games & video streaming meshed with social media platforms to engage and build relationships with users/potential consumers. https://t.co/CnnEsVXoTn #ECULIVE1

[Lauren Sward @laursward]

For attracting new audiences, Periscope is the best. But overall, I personally like Facebook Live for social entertainment because it allows for deeper connection with your established followers #eculive1

[Jeff Poarch @poarchj15]

Facebook live. I would rely on a larger percentage of my friends (and customers if I were a business) to follow me on my Facebook page. Thus, they would be more likely to see the video. I could also add that video to a story that is viewable for 24 hours, like snapchat. #ECULIVE1

[Jeff Poarch @poarchj15]

Waiting for that #ECULIVE1 question like:

[Jeff Poarch @poarchj15]

@PaulSheehan1993 I heard recently that several teens are deleting Facebook completely in favor of Snapchat. It's still impressive to me that entire user bases are flocking to applications that no one had heard of just 7 or 8 years ago.

[Jeff Poarch @poarchj15]

Q3) ITwitter is a great marketing tool. You have 300 million+ active users at your fingertips if you're able to engage them in the right way. You can be authentic, push important and relevant content, and leverage several analytics platforms to see your effectiveness.
#eculive1

[Jeff Poarch @poarchj15]

@laursward Classic. Love it!

[Jeff Poarch @poarchj15]

Q2)
1. The opportunity to engage with consumers in real-time or near real-time. There, you can make impressions that influence purchases or engagement.
2. You get to show an otherwise unknown human element as opposed to a corporate facade.
3. GIFs, sarcasm ,etc.
#eculive1

[Jeff Poarch @poarchj15]

@mnburgess Wendys gave chicken nuggets for life on the basis of retweets..just sayin' #eculive1 https://t.co/QYv3JQrLji

[Josh Hutchinson @joshhutchECU]

#eculive1 Retweet if you think we should all get extra credit!

[Jeff Poarch @poarchj15]

@L_Baggers @mnburgess Love this! How lucky are business owners to have a free platform to network their brand the way they want to?

[Jeff Poarch @poarchj15]

@mnburgess Overcompensating with GIFs? Maybe..

It's the 2018 thing to do.

[Jeff Poarch @poarchj15]

#ECULIVE1 Q1) The practice of Social Media Marketing employs various social network platforms like Facebook, Twitter and Instagram to market various products and services offered by a given organization. It is, in my opinion, completely essential to be competitive in present day.

[Jeff Poarch @poarchj15]

A little late to the party as I had a work event run late. #ECULIVE1