Alex Cobb

[KBoggs @Bogglingurmind]

@mnburgess Those in charge of social media marketing should use social entertainment to promote the brand. Teaming up with celebrities who go “live” on their social media to sponsor a product or get users invested in the brand by using games and events to get more people involved. #ECULIVE1

[Tayte Kean @taytekean]

@mnburgess By taking advantage of social entertainment services, brands are able to forge relationships directly with customers. Through the sharing of stories and connecting with consumers in REAL TIME, marketers can meet branding objectives. https://t.co/WGY25pyjtn #ECULIVE1

[Alex Cobb @jamesacobb]

Marketers can use social entertainment to meet branding objectives by creating memorable experiences (games/interactive posts come to mind) that users can relate to personally and build connections with that start conversations and spark interests #ECULIVE1

[Alex Cobb @jamesacobb]

Social entertainment encompasses events, performances, and activities, which are experienced and shared using social media, and designed to provide the audience with pleasure and enjoyment #ECULIVE1

[Tayte Kean @taytekean]

@mnburgess I am more familiar with FB and for that I would prefer Facebook Live. Research has shown that Periscope focuses on establishing connections with people you don’t already know while FB Live is centered around deepening existing online connections. https://t.co/11rjKxt5Kx #ECULIVE1

[Alex Cobb @jamesacobb]

I have never used either - but for marketing I would prefer to use Facebook Live since I have been a member of Facebook for years and have a stronger following there and am more familiar with the application as a whole #ECULIVE1

[KBoggs @Bogglingurmind]

@mnburgess Twitter can be a great marketing tool if you promote your brand correctly and maintain a positive relationship with your customers. People’s ability to spread/share their experiences can totally make or break the brand! #ECULIVE1

[Crystal Wood @crystalkwood]

@Twitter cannot be ignored. Per @brandwatch, per month 500M people visit the site w/o logging in; 330M active users. The average user has 707 followers. Competition is there – 65.8% of US companies w/ 100+ employees use Twitter, U should be, too. https://t.co/WtoUUsvrlO #ECULIVE1

[Alex Cobb @jamesacobb]

I personally believe twitter is a good marketing tool because of the ability to create a community of users who personally identify/share your “why,” as well as allowing your business to build a strong reputation at a very low cost #ECULIVE1

[Lauren Sward @laursward]

@mnburgess Twitter Chats can help engage and build a deeper relationship with your followers, secure a lot of new followers and establish authority within your industry or on a particular topic. #eculive1

[Alex Cobb @jamesacobb]

Twitter chats allow you to chat online in a meaningful way with your community, they also help to increase brand awareness in a cost effective way and provide a learning experience about your customers #ECULIVE1

[Emily Porter @emilyporterECU]

Q1) Social media marketing refers to the use of social media in order to help achieve organizational goals and growth, and to provide value to a target market. #ECULIVE1

[Alex Cobb @jamesacobb]

Investopedia defines SMM as, “the use of social media websites and social networks to market a company’s products and services. This provides companies with a way to reach new customers, engage with existing customers and promote its desired culture, mission, or tone #eculive1

[Alex Cobb @jamesacobb]

Hi everyone! This is my Twitter for MKTG 6792 with @mnburgess