Empath Marketer

Helping burnt out marketing teams and agencies create custom content calendars that feel human.

Get a custom content calendar for your biz 👇

[Dom Sagolla @dom]

I’m in love with the Philippines. There, I said it.

[Empath Marketer @empathmarketer]

@LoganTGott Wizard

[Empath Marketer @empathmarketer]

What writing AI do you use? I’ve tried Gemini but I feel like ChatGPT still performs better in terms of writing!

[Empath Marketer @empathmarketer]

Tell-tale signs that a copy is written by ChatGPT (aside from the em dash giveaway)

1. Your (noun) is not _____, it’s _____
Example: Rest is not a luxury, it’s a necessity

[Empath Marketer @empathmarketer]

4. The two lines tagline
Examples: Writing redefined. Reading improved.

[Empath Marketer @empathmarketer]

3. The use of the words

elevate
intentional
curated
bespoke
etc

[Empath Marketer @empathmarketer]

2. The three adjectives repeat
Example: Once you experience self-love, you feel more at peace, aligned, and whole.

[Empath Marketer @empathmarketer]

@LoganTGott Playbook

[Dom Sagolla @dom]

Friday Buy Day $developer token update:

It was a big week for partnerships! So many incredible folks are committed to helping us bring our Manila event to life. We’ll post more about each of them in the coming weeks.

1. Proud to announce signed contracts with @connectedwomen + @mettamatch, @launchgarage, @shetalksasia, @dryftcamp, @WhenInManila, The Astbury and Maude Labs as part of our support network for the upcoming Manila event.

2. Taking feedback directly from @developer_token whales on AutoBuy and FlyBuy as we prepare for that launch as well. So far, so good.

Get your tickets now, before we announce the next series of partnerships, because they are going fast! https://t.co/s0sGaGJjCo

[Empath Marketer @empathmarketer]

@Nicolascole77 Books

[Reads with Ravi @readswithravi]

“Greatness does not come out of intelligence, it comes from character.

Character is not formed out of smart people: it is formed out of people who have suffered.”

— Nvidia CEO, Jensen Huang

[Noah Kagan @noahkagan]

7 Productivity Systems (Every Entrepreneur Should Know):

1. Clarify your Top Priorities
2. Color Code your Calendar
3. Work with Accountability Partners
4. Use the Index Card System
5. Hire CEOs for Projects
6. Hire an Assistant
7. Review your Week

[Empath Marketer @empathmarketer]

"Writers must therefore constantly ask: what am I trying to say? Surprisingly often they don't know"

#writingtip #writingwell

[Empath Marketer @empathmarketer]

Notes from the book #WritingWell by William Zinsser

Writing tip: Strip every sentence to its cleanest components. Remove words that don't serve a function.

[Empath Marketer @empathmarketer]

"Clear thinking becomes clear writing; one can't exist without the other"

#WritingWell

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

Bonus one:

“When Fortune published an article about me and titled it: 'Is David Ogilvy a Genius?', I asked my lawyer to sue the editor for the question mark.” - David Ogilvy

[Sahil Bloom @SahilBloom]

One of my favorite ancient proverbs:

He who blames others has a long way to go on his journey.

He who blames himself is halfway there.

He who blames no one has arrived.

I think it accurately describes the journey to personal and spiritual growth:

Level 1: Negative events cause us to look outward at how the world is against us.

Level 2: Negative events cause us to look inward at how we might have controlled or better handled a situation.

Level 3: Events are no longer judged as positive or negative, but are just allowed to exist.

Most of us never reach Level 3. We spend most of our lives in some mix of Level 1 and 2.

There is so much power to be found in freeing your mind from the need to judge.

In allowing events to exist without the application of a narrative layer.

The Paradox of Change says that the only constant in life is change.

Entropy is reality.

It’s the one thing you can always count on—the only constant.

Embrace chaos—be dynamic, flow with it, and avoid judging it.

[Alex Hormozi @AlexHormozi]

The people who aren’t willing to pay for education don’t realize that they pay for it either way.

They either pay in money or pay in time.

(They pay with the one they value least.)

[Alex Hormozi @AlexHormozi]

When you start a business it either:

1) Doesn’t work and you need to pivot
2) It gets hard and you need to push through
3) Doesn’t work or gets hard and you give up.

If you want to win, select option 1 or 2.

[Ryan Holiday @RyanHoliday]

“When a man can’t find a deep sense of meaning, they distract themselves with pleasure.” — Viktor Frankl