Emre Güneş

I help lighting manufacturers to fix their product data chaos. PIM (Product Information Management) consultant @agustostek

[Emre Güneş @emregunes]

A thing I do a lot these days is this: when I spot a shiny new tool on X, I copy it and chat with @dhh through a gem I made at Google, @GeminiApp. DHH reminds me who I am. A digital-native person trying to code with AI.

[Paul Graham @paulg]

The most important component of writing clearly is simply to have high standards for clarity. Then if you write something unclear, you notice, and ask: what did I mean to say? You can just keep doing this over and over. And if you have high standards for clarity, you will.

[Emre Güneş @emregunes]

Hosted by Sales Layer PIM.
Register → https://t.co/hjb354mEFy

If you can't make it, register anyway. We'll send the recording.

[Emre Güneş @emregunes]

B-K Lighting's story isn't a polished one. There were hiccups. There were detours. There was a development pivot we should have made earlier.

[Emre Güneş @emregunes]

Thursday, May 21 · Zoom
7:00 PM Turkey (GMT+3)
6:00 PM Spain (GMT+2)
9:00 AM California, USA (GMT-7)

[Emre Güneş @emregunes]

Lighting product data is complex. Anyone who's tried to manage it knows that already.

Add 40 years of product backlog, what Colin Hough at B-K Lighting calls a living organism, and you stop having a clean PIM project. You have something messier than that.

[Emre Dayıoğlu @emredayioglu07]

Okuldan artan zamanlarımda, Anadolu'da köy köy gezerek halk müzikleri kaydeden sıradan bir müzik öğretmeniyim. Kayıtlarımı tüm dünya tanısın istiyorum. Sizden ricam bunu retweetlemeniz. Ayrıca kanalıma abone olmanız için link:https://t.co/uGfixT0jMs

[Emre Güneş @emregunes]

Thursday, May 21 · Zoom
7:00 PM Turkey (GMT+3)
6:00 PM Spain (GMT+2)
9:00 AM California, USA (GMT-7)

Hosted by Sales Layer PIM.
Register → https://t.co/hjb354mEFy

If you can't make it, register anyway. We'll send the recording.

[Emre Güneş @emregunes]

AI on a lighting catalogue only works on top of a foundation. The foundation is structured product data — built in a PIM (Product Information Management).

Skip the foundation and the AI on top just produces wrong answers faster.

[Emre Güneş @emregunes]

Marisa Back from Sales Layer PIM will run a demo of Agentic AI on representative lighting data.

Forty-five minutes. One PIM implementation story. One AI demo. No slide-deck energy.

[Emre Güneş @emregunes]

A real data structure handles regional variation without a person copying fields by hand.

German datasheet gets German text. US datasheet gets 120V specs.
No spreadsheet heroics.

The market is rarely the problem.
Bad product data is.

[Emre Güneş @emregunes]

Scaling a lighting brand globally is 10% shipping hardware and 90% managing data.

Exporting to the US sounds simple. Then the catalogue has to carry 120V specs, Imperial units, and a second language layer.

Do that in spreadsheets, and time to market turns into a delay.

[Emre Güneş @emregunes]

@denizoktar Keyifli bir deneyim. Tavsiye: https://t.co/dzsoxoHsnJ

[Emre Güneş @emregunes]

Get these pillars right, and timelines and budgets stop being guesses and become commitments. You move from “storing data” to building a system that actually runs the business.

[Emre Güneş @emregunes]

How do I start a PIM (Product Information Management) project?

Starting a PIM (project is often treated like a software purchase. It isn’t. It’s an architectural shift.

[Emre Güneş @emregunes]

A PIM project is like building a bridge. You don’t start by buying steel—you start by measuring the gap.