Ene Aroke

Business Development Expert.

[Ene Aroke @eneboy]

@sector00007 No matter what, you can't justify what APC did during the primary.

[Ene Aroke @eneboy]

@sector00007 So Akin supports what APC did during primary

[Ene Aroke @eneboy]

DIGITAL MARKETING

Tools and Knowledge 3

Knowledge has to do with your level of information and awareness gained over time through education, etc.
Knowing what, when, which, and how to say it, design it, and communicate it is as important as having the tools.

AI tools come very handy these days in helping users create content, but only as much as the AI knows.

Social media platforms also help in suggestive text during editing.

Understanding analytics also helps us improve in the key areas.

It is recommended that new users build knowledge by understudy of contents in their niche/area.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing
#SideHustle

[Ene Aroke @eneboy]

DIGITAL MARKETING

Tools and Knowledge 2

You need to master the use of tools and platforms used for creating content, reaching audience, and handling communication.

– platforms like CapCat, Canva are used for creating basic and advanced graphics.
– Tiktok, Youtube, and other medium used for reach now embed some basic editing tools for content on their platforms.
– communication channels are beyond Email, SMS, and messaging, as people now get used to social media platforms (e.g above).

To be continued…

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing
#SideHustle

[Ene Aroke @eneboy]

DIGITAL MARKETING

Tools and Knowledge 1

Like other pursuit, there are tools and knowledge required in digital marketing.

Tools required:
– platform for creating.
– medium for reach.
– communication channel.

Knowledge
Knowledge is key in everything we do in digital marketing.
You should know how to:
– create.
– reason.
– present.
– capture.
– sell.
– engage.

In our next series, we shall go deeper.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing
#SideHustle

[Ene Aroke @eneboy]

Peter Obi is still one of the finest to come from the East.

The rest have too many baggages.

[Ene Aroke @eneboy]

DIGITAL MARKETING

Benefits of Digital Marketing

Measurable output: Using analytics, you can track and analyse the performance of your campaigns.

Reach & target: You can set/target specific demographics and reach a wide audience globally.

Budget friendly: It is cheaper than traditional marketing and ideal for small businesses.

Communication: It enables direct communication and easy follow-up with customers.

Extra income: This can be a source of extra income for those who must keep their first job and for others who need flexibility.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing
#SideHustle

[Ene Aroke @eneboy]

DIGITAL MARKETING

Key Aspects of Digital Marketing 2

Important things to note about Digital Marketing

Search engine optimization (SEO): Optimizing your content (and profile) metadata (keywords) to be visible in search engine results pages (SERPs) is a vital aspect of digital marketing.

Email marketing: Sending targeted emails to subscribers to promote products, share updates, and nurture leads is a powerful digital marketing strategy. This can be done manually or automated depending on the platform.

Advertising: Utilizing social media platforms, paid ads, SMS, and apps to reach a wider audience; build brand awareness; engage with customers; and drive traffic to platforms.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing
#SideHustle

[Ene Aroke @eneboy]

DIGITAL MARKETING

Key aspects of digital marketing 1

Important things to note about Digital Marketing

Online presence – You must have a strong online presence on social media and other digital channels for people to find you.
This includes reach, visibility, engagement, branding, reputation, and representation.

Content creation – To engage and retain your audience, you should create good content such as posts, videos, and infographics.

Analytics and tracking – It is important to analyze and track the performance of your campaigns/ads.

This helps you to optimize and restrategise until maximum result is achieved.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing

[Ene Aroke @eneboy]

DIGITAL MARKETING

Introduction to Digital Marketing 01
Let's take a few definitions.

What is Digital Marketing?
Digital marketing is simply the act of using online/digital channels to promote products or services and engage with customers.

Digital Products
Products can be tangible (physical touch) or intangible (digital or online).
A digital or e-product exists and is delivered in a digital format.
Examples are eBooks, online courses, software, webinars, music, games, videos, and media files.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#OnlineBusiness
#ContentMarketing

[Ene Aroke @eneboy]

@chidkate Hmm

[Ene Aroke @eneboy]

New Series Alert

DIGITAL MARKETING

We are going to be looking at:

• Introduction to Digital Marketing.
• Key aspects of Digital Marketing.
• Benefits of Digital Marketing.
• Tools and knowledge needed.
• Starting your Digital Marketing journey.
• Define a strategy and plan.
• Measure your progress and success.

#MrEne
#DigitalMarketing
#DigitalEntrepreneurial
#ContentMarketing
#OnlineGrowth

[Ene Aroke @eneboy]

@SavvyRinu Using someone else's wife as comparison. Wow

[Ene Aroke @eneboy]

Proposal Writing Series (Part 12)

Writing the proposal (Section 🤲7)

A win strategy is now adopted for the proposal to follow.
This is important as it gives clear direction to All stakeholders/SMEs on How, Where, When and What we want say to our client.

A few activities may take place before this stage, depending on the scope of the proposal writer. Such as:
- Kick-off meeting, developing responsibility matrix, Bid/No Bid, requirement list etc.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting

[Ene Aroke @eneboy]

Proposal Writing Series (Part 11)

Writing the proposal (Section 🤲6)

Once the review is complete and there is a decision to go ahead to submit a proposal, our proposal writing activity kicks off immediately.

The output and information gathered from the earlier review becomes very vital in writing the proposal. What information is gathered in this phase determines how your proposal will go.

Failure or success starts from there.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting

[Ene Aroke @eneboy]

Proposal Writing Series (Part 10)

Writing the proposal (Section 🤲5)

Upon review, we established the following:
1.Details about the project.
2.Requirements and eligibility.
3.Carry out the Bid/No Bid decision.

These are three major steps involved in the first review.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting

[Ene Aroke @eneboy]

Proposal Writing Series (Part 9)

Writing the proposal (Section 🤲4)

Receiving the bids

This will come via the means previously described (bid portals, email, and other sources). We open the package and perform first review.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting

[Ene Aroke @eneboy]

Proposal Writing Series (Part 8)

Writing the proposal (Section 🤲3)

This series will focus mainly on bid/ proposal writing within the project and contract environment.

Proposal writing for business support and funding applications will come in the another series.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting

[Ene Aroke @eneboy]

Proposal Writing Series (Part 8)

Writing the proposal (Section 2)

You will most likely see bid opportunities via the following:

• ⁠•Online portals. There are government sites where public sector contracts are posted. We also have private/3rd party portals for other job.

•Direct invitation. In some cases, contractors/suppliers may get a direct request from individuals or companies to quote privately.

•Boards. This is gradually fading out in some climes.

•Media. The use of TV/Radio/newspaper to advertise contract is also becoming extinct.

We shall be considering bid/Proposal writing in a project environment only.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting

[Ene Aroke @eneboy]

Proposal Writing Series (Part 8)

Writing the Proposal

The proposal is written because an invitation has been sent to you, either directly or openly, or because an idea has been conceived.

These are usually classified as market opportunities.

#MrEne
#BidWriting
#BusinessDevelopment
#ProposalWriting