engagesimply

We are a marketing solutions company focused on customer acquisition. Design/Build/Grow. Based in NYC.

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[engagesimply @engageSimply]

Important NEW article on @TrustWebTimes ...

"The fragmented adoption of digital technology was, as we will see, a costly mistake that must not be repeated with AI..."

Written by @judyshapiro

https://t.co/pfwEVZ2iMH

[engagesimply @engageSimply]

@ingliguori Nice but core systems is repeated :) Is there a reason?

[judy shapiro @judyshapiro]

There are a few times in life as a business person and as a human being where an insight strikes you with blinding clarity.

These moments cannot be ignored.
These moments are a call to action.
Those moments can change your life and those of many people.

This article explains this burst of insight. It reads more like a manifesto versus a routine article. It is something I have been pondering for a long time. The through-line between adtech and its engine of mass communications and all the issues we have around our fragile society are crystal clear.

It is time to act. Anything less would be a betryal of conscious.

https://t.co/ndWC4tbSST

[judy shapiro @judyshapiro]

At this point - everyone knows AI has trust issues - across the board.

AI can be wrong.
AI can hallucinate.
AI can mislead.

This issue plagues marketers who want to leverage AI tech but dont know if the issues outweigh the benefits.

Its easy to think nothing can be done about it.

If you think that - you'd be wrong. I explain here -

https://t.co/7zB6ofZUjB

[engagesimply @engageSimply]

In the age of shiny new objects, it refreshing to find the "beef" among all the fluffery.

Quietly, we have been changing the marketing game with a powerful new class of topic data to drive instincts & "brilliance."

Real data for real marketers.

https://t.co/B9gM23pW4S

[Juanita Broaddrick @atensnut]

Remember Ann Landers? This is good.

[Curtis Sliwa @CurtisSliwa]

Chicago is exactly what we don’t want to become. Zohran Mamdani’s platform isn’t new, it’s been tried and failed. Just look at the chaos under Mayor Johnson.

I’m running to save New York because as New York goes so goes America.

And I’m the only one who can beat Mamdani.

[Basic Income Today @UBIToday]

A New York-based initiative that gives no-strings-attached cash to pregnant women is expanding to Appalachia, promising a $10 million investment for families in West Virginia, Kentucky and Ohio over the next three years. Read the full article here: https://t.co/xLW7TN9wzv

[Terence Kawaja @tkawaja]

The Ad Tech sector loves a three-letter acronym (TLA) and their application is rampant, used to describe categories like DSP, SSP, DMP, CDP, CMP, etc. But perhaps one of the most consequential TLAs that may be less well known is SPO, which stands for Supply Path Optimization. We’ve been suggesting SPO as a fix that would improve the ecosystem for years and the trend is now picking up steam. Essentially, we have a complex, murky and inefficient supply chain in programmatic digital advertising. SPO is a term that encompasses a variety of efforts to simplify the supply chain and make it more efficient.

Want to:
- Bundle select media with audience data for better results? CURATION.
- Eliminate hops between demand and supply for better data husbandry? HORIZONTALITY.
- Reduce bid duplication to cut out waste and lower the carbon footprint? SUSTAINABILITY.
- Shine a light on supply sources to minimize bad actors? SHENANIGANS.
- Reduce the number of intermediaries who each have a take rate? AD TECH TAX.
- Resolve over-fragmentation that creates dark corners? PERPETUAL IMMATURITY.

SPO, if done right will produce an ecosystem that features:
- Fewer players, doing
- Higher volumes, at
- Lower take rates, with
- Better quality

This would result in advertisers getting better ROI on their ad spend, publishers receiving higher yield on their inventory, intermediaries with better margins, less data leakage and a cleaner and brighter supply chain that would benefit quality publishers, minimize MFA sites and reduce fraud. This would be a very good thing!

[judy shapiro @judyshapiro]

One cannot ignore the deep implications of the current election.
One must learn its lessons with the earnestness of honest scrutiny.

Here is the lesson I learned - https://t.co/6EzszZi9jS

[Gay Walley @gaywalleyauthor]

"On the strength of a vision, the central character, the unnamed first-person narrator, “a polite storm of a woman,” a writer with a restless nomadic past."

The Waw is Now Available via @AmazonKindle!

[judy shapiro @judyshapiro]

Uh - all your fears are due to the right.

Banning books - MAGA
Mis and disinformation - Trump and MAGA
Ego driven - Trump, MAGA and Musk
Truth drowning - Trump, MAGA and Musk
Control by pain aka fear - this is all Trump knows how to do.

There is an old saying - you create the very thing you fear.

This is exactly what is happening when you abandon truth, decency and patriotism.

You have become a parody of yourself.

[Lex Fridman @lexfridman]

Humanity will win in the long-term.

We have always found a way.

[Jenny Fielding @jefielding]

Not sure I get the obsession over repeat founders? While in my experience it’s true that serial founders raise more money faster, it’s unclear that these founders have a higher hit rate than first time entrepreneurs.

Love those first time founders, I’ll invest in them all day long 💪🏼

[judy shapiro @judyshapiro]

It's official. Google has jumped the shark.

No - this isnt about the cookie depreciation delay/ debacle.
No - this isnt about how Google fundamentally changed how SEO works - quietly - to demote organic discovery in favor of paid search ads.
No - this isnt about Google's desperate efforts to crawl back from how AI may make them obsolete.

If you look closely at the image below - you will see that Google inserts a promo video within the mission critical Google Ad Dashboard. This is a red line Google crossed. This is akin to your mobile company inserting an ad before you can make your call.

This move is a real indicator that they are on the "other side" of the hill and on decline. The only question is how long it takes for Google's to be diminished. Anyone wanna lay bets down?

[judy shapiro @judyshapiro]

FWIW - Chat GPT is particularly good at creating headlines for articles.

Spread the word.

[The Record From Recorded Future News @TheRecord_Media]

The Recorded Future News team will be closely tracking the dozens of elections taking place in 2024, and we’ll keep this page and map updated with reports of hacking attempts, disinformation campaigns, and other influence operations. https://t.co/KVmdZfHoP4

[Basic Income Today @UBIToday]

One year of basic income in MinneapolisA wave of experimentation in the way that U.S. cities, counties, and states support households with low incomes is sweeping the country, and Minneapolis is at the leading edge. https://t.co/pLw1tnChAl