EngageMint 🏟

Consulting firm helping sports organizations operate more like Disney. Tweets about customer experience + innovation insights, trends, and experiments.

[Dennis Snow @DennisSnow]

Want to build customer loyalty? Actively search for ways to solve or alleviate their frustrations. This short clip comes from an interview with @DavidMillay and the @EngageMint_ podcast.

[David Millay @DavidMillay]

I love to see leaders who've built successful careers outside of sports, enter the sports business industry.

Yesterday, we saw the reverse.

@ScottONeil, former CEO of @sixers and @NJDevils, took over Merlin Entertainments as their new CEO.

[Brooke B. Sellas @BrookeSellas]

Check out my super fun interview with @EngageMint_: Cultivating Meaningful Conversations Through #SocialMedia - https://t.co/JdHcnA9kcL

#ThinkConversation #Branding

[EngageMint 🏟 @EngageMint_]

@danielfheck @AuburnTigers @UA_Athletics @Greg_Byrne @jlpare @ItsCourtneyHeck Congrats on the new gig, Dan! 🎉

[Brooke B. Sellas @BrookeSellas]

Check out my super fun interview with @EngageMint_: Cultivating Meaningful Conversations Through #SocialMedia - https://t.co/JdHcnA9S2j

#ThinkConversation #Branding

[EngageMint 🏟 @EngageMint_]

@BrookeSellas We hit on all that and more in our latest podcast with @DavidMillay and @Katie_Rudy.

🎧 Listen to the full episode here: https://t.co/HVzoqGYxGi

[EngageMint 🏟 @EngageMint_]

It started with beer.

After using Facebook to create community around a charity bar crawl in 2008, @BrookeSellas now helps brands do the same.

Her new book covers:
💭Why brands should share opinions and feelings over cliches and facts
🍻Why social teams need a ‘house tab’

[EngageMint 🏟 @EngageMint_]

This episode is more like a masterclass in change management with @DavidMillay and @gconsultsU breaking down the tactics on how it came together.

🎧: https://t.co/Bs3kawhxHN

[EngageMint 🏟 @EngageMint_]

It's Whiteout Week in Happy Valley.

The Whiteout didn't start as a simple marketing campaign or game theme.

They needed to rally the fan base.

What started as a student-only movement 18 years ago has become one of the greatest atmospheres in college football.

[Robert Roselli @RobertRoselli]

If you’re serious about sports marketing & game production, you’ll listen to this ⬇️⬇️⬇️

[Daniel Heck @danielfheck]

Great work by @DavidMillay hosting Guido D'elia (@gconsultsU) on the @EngageMint_ podcast.

A friend, mentor and game day experience guru, his philosophies are engrained in me (and many others) in college sports.

If you know, you know!

#Zombie

https://t.co/yfeeZl7wn8

[Texas A&M Aggies 👍 @12thMan]

Thanks to @EngageMint_ for spending time training our gameday staff this weekend…kickoff is just two weeks away! 🏈

#GigEm

[EngageMint 🏟 @EngageMint_]

And shout out to @KateBour for the referral!

[EngageMint 🏟 @EngageMint_]

So many nuggets dropped in this one 🤯 Thanks for jumping on the show with us, @p_agnew!

[Phill Agnew @p_agnew]

I had great fun chatting with @DavidMillay on his pod Flip The Switch.

We cover heaps, everything from reciprocity to the replication crisis. Here it is 👇

https://t.co/zpuxuhp9f5

[EngageMint 🏟 @EngageMint_]

You spend hours upon hours on marketing campaigns.

Are they hitting the mark with your customers?

For simple tricks to increase sales and connection w/ your fans, listen to our latest episode with @p_agnew and @DavidMillay ⬇️

https://t.co/z163HvbFiC https://t.co/Hg4hbgGbdJ

[EngageMint 🏟 @EngageMint_]

To give your staff more opportunities to say yes, ask them what they are saying "no" to.

Are they saying no because they don't understand a policy?

Are they saying no because you don't offer something you could?

You never know what business opportunities you'll uncover.

[Shep Hyken @Hyken]

In a world where customer service and experience are as important as ever, it is important to properly train and empower employees to say "yes" to a customer whenever possible—as long as it is a win/win for both the customer and company.

[EngageMint 🏟 @EngageMint_]

What processes do your customers go through that are boring or stressful?

Turn them into something fun.

It's the small areas plussed up that provide the greatest opportunity for peak moments.

[Theo Ohene @theoohene]

You can lose a customer fast.

Using this cognitive bias can make them stick around.

6 ways to delight your customers using psychology:

[EngageMint 🏟 @EngageMint_]

@jeichlerlevine Keep 'em coming! Can't wait to read the finished product!

[EngageMint 🏟 @EngageMint_]

Thanks to keywords in videos and captions, users are turning to TikTok for more visually rich answers to questions like restaurants or fun things to do.

Think beyond the homemade dances and skits and check out the playbook for reaching new audiences ⬇️

[Tommy Clark @tclarkmedia]

TikTok is becoming a leading search engine

And it's going to impact your brand's content strategy

Here's exactly what you need to know & how it will affect your day-to-day as a social media manager:

[𝘾𝙝𝙧𝙞𝙨 𝙂𝙧𝙤𝙨𝙨𝙚 @Chris_Grosse]

Everyone that you will meet along your career path in the #sportsbiz (or any biz for that matter) can end up being a future colleague, boss, employee, reference or contact.

Treat people with kindness and respect and show appreciation. It will go a LONG way.