We scientifically test and refine business and policy messages - from the Sales floor to the Senate floor.
And we're the team behind the SWING VOTER PROJECT.
For more than a year, a nonpartisan firm has conducted focus groups with US swing voters.
“Two-thirds of the Obama-Trump voters, when given the choice between Trump and Biden, would take President Trump,” Rich Thau, moderator of the Swing Voter Project, tells @smerconish.
🦃Let's talk Turkey: What are our favorite T-Day pies? We researched it (naturally). Here's the regional breakdown.
🍎 Northeast prefers APPLE
🎃 The Midwest prefers PUMPKIN
🌳 The Southern US chooses APPLE AND PECAN
#pie#mrx@usapples@americanpecan@GeorgiaPecans@USDA
Q: "If Trump takes his case to court and loses, will you accept the result?"
A: "Yes, yes, that's accepting due process."- from a FL Trump voter last week
https://t.co/2APG22mdkT
@SchlesConnect @alexi@axios@Dialsmith
"A loss is a loss. I don't want him to come off as a sore loser and, you know, keep whining .... just take the loss, you know, as a man." - from a FL Trump Voter last week
https://t.co/i7jQMx9z3S
@SchlesConnect @alexi@axios@Dialsmith
Last nt FL swing voters discussed the state of the election. Takeaway? They are prepared to accept the result. Highlights video below.
This was our FINAL group of 2020. We're a little misty-eyed! https://t.co/KrzTA7TNDg 🙌TY partners! @SchlesConnect @Dialsmith@axios@alexi 👏
Can't believe we've done 22 (!!) focus groups with voters who supported Obama in '12 and flipped to Trump in '16 across PA, MN, OH, WI, FL, MI, and IA. The ride of a lifetime, which we started back in March 2019, with @axios@engagious @richthau https://t.co/oLN3T9Ol3G
.@smerconish > The "Monday morning quarterbacking" will go on for...years. But if you really want to know what is making those swing voters tick, you have to talk to them. @richthau on XM this morning & sums it up perfectly.
https://t.co/zAQ72TCJJN
20 months of hard work paid off: listening to swing voters all this time told us what others were not able to see. #qual research for the #win. #mrx@NateSilver538
TY to our partners: @SchlesConnect @dialsmith@axios@alexi
A simple #Behavioralscience strategy for getting your friends to the polls: Use #FOMO (fear of missing out).
Call them names (“You VOTER!”). In short, your polling place is where all the cool kids are going to be today. What’s your plan?
#democracyinaction#electionday
Having a PLAN is the best predictor of whether or not you will vote. Not just committing to voting, but knowing WHEN in the day you will go and HOW you will get there will increase your likelihood of voting by 4%.
Do you have a plan?
https://t.co/O06qdtCVRw
#verbatims from #voters: "I feel like it's neighbor against neighbor." "Something out there is trying to divide everybody...and they're doing a good job of it."
@axios @SchlesConnect
#vote#4days
https://t.co/nJAKFsXPmV
#PSA If you were planning to vote by mail and haven't yet- it's likely too late to MAIL it. But here is a great resource that will tell you your options for drop boxes, in-person voting, etc. https://t.co/3RDpGe4m0J
WEBINAR TMRW: Calling all Political Junkies. Authors of the fascinating book "Trump's Democrats" will join @RichThau for a moderated discussion. FRIDAY AT NOON EDT. Register here: https://t.co/4rCSeEYxXV
#webinar#politics
Texas REALTORS® members will learn interesting insights into swing voters from @richthau of @engagious during the 2021 TREPAC/GA Orientation. Register now at https://t.co/xgH3MTJksR. #TRTV2021 📺