🚨 DEVELOPING: fans are asking the Enhanced Games to add new events next year
MMA 🥋
Boxing 🥊
Gymnastics 🤸
Home Run Derby ⚾️
What sports should they add? 🤔👇
It's pretty crazy.
Our inaugural @enhanced_games engaged more than one billion (!) people worldwide.
For several days, we dominated the global internet conversation. And these figures do not even include Roku streaming data, which Roku does not publicly disclose. Roku alone made the broadcast available to more than 100 million households across North America.
As I've said before, Enhanced Games is an extraordinary "attention and emotion" gathering machine. We now have the opportunity to convert this massive brand awareness into both sports-related revenues (sponsoring, future media rights) and consumer/telehealth revenues.
What's even more remarkable is that all of this has been achieved with only marginal (media) investment, as a significant portion of the event itself is funded through sponsorships.
Reaching this level of global brand awareness would typically cost a new sports league hundreds of millions, if not billions, of dollars. Instead, we've built it organically and efficiently - creating substantial value while preserving capital for our $ENHA investors.
Enhanced Games will be like F1 or golf
Companies will sponsor athletes to maximize performance with their products
Best swimsuits
Best track spikes
Best lifting shoes
Best substances
Best enhancements paid for by companies who want to prove themselves🥇
🔥 HOT TAKE: the Enhanced Games is actually good for sports…
Athletes get paid way more than they would make normally
It brings more attention to sports that don’t get enough love
It pushes the limits of human capacity
🔥 HOT TAKE: the Enhanced Games is actually good for sports…
Athletes get paid way more than they would make normally
It brings more attention to sports that don’t get enough love
It pushes the limits of human capacity
I sat down with @C_Angermayer to discuss the Enhanced Games.
He reveals the event's financial performance and what he wants to change in the next Games, along with explaining the long-term vision and what he thinks the critics are getting wrong.
Full episode: https://t.co/nE9bKm8HEb
Why wouldn’t a non-enhanced athlete compete in the enhanced games?
A NON-ENHANCED athlete just made $250,000 in 11 seconds 🤯
Where else would she make that kind of money?
🚨 DEVELOPING: fans are asking the Enhanced Games to add new events next year
MMA 🥋
Boxing 🥊
Gymnastics 🤸
Home Run Derby ⚾️
What sports should they add? 🤔👇
“Virtue is a mean between two vices, one of excess and one of deficiency.”
- Aristotle, Nicomachean Ethics
It is actually fascinating to watch how the @enhanced_games are being attacked from both ends of the spectrum.
On one side, we have the traditional sports establishment - the IOC, legacy governing bodies, and others - or, with respect to performance-enhancing drugs (PEDs), what I would call the “promoters of deficiency.”
They continuously branded the Enhanced Games as “dangerous” and even claimed that “people will die.”
In Germany, we have a saying: “Don’t ask the frogs if you want to drain the swamp. Of course they croak.”
And of course, the inaugural Games decisively debunked that narrative.
Nobody died. Obviously.
Quite the opposite: The clinical data indicates that many of the Enhanced athletes are in the healthiest physical and mental condition of their lives.
More importantly, the data shows that a significant part of the performance-enhancing effect comes not from creating “superhumans,” but from repairing and reversing the damage caused by elite sport itself.
In short: PEDs, when done right and under medical supervision, work - and are very good for you.
Now, interestingly, the Enhanced Games are also getting attacked from the other side - from people who want no regulation at all, expected a circus of chemically enhanced “freaks” instantly shattering every world record at the very first event, and who wanted to see “excess.”
Those people fundamentally misunderstand the concept as well.
The Enhanced Games advocate for the responsible, medically supervised use of performance-enhancing therapies.
These substances are not magic bullets. They do not transform an average athlete into a world-record holder overnight.
What they do is far more profound:
They help people become the best versions of themselves.
If you are already one of the best swimmers in the world, like Kristian Gkolomeev, the best version of yourself may indeed become a world-record holder.
If you are an athlete in your 30s, PEDs can bring you back to the best version of yourself from your 20s - and beyond.
In the case of Megan Romano, the best version of herself at 35 (!) outperformed her 22-year-old self.
Or take Emily Barclay: a few weeks of enhanced training elevated her from collegiate-level competition to Olympic-medal-caliber performance.
Or take Cody Miller, who at the age of 34 won both the 50-meter and 100-meter breaststroke events while beating personal bests he had set years ago.
In total, at the inaugural Enhanced Games 21 personal bests were broken by 13 athletes, most of them over the age of 30. Several athletes set two personal bests in a single night.
This level of frequency and consistency is simply unheard of in elite sport.
That’s the power of PEDs.
And that is precisely the promise of ENHA’s telehealth business for all customers.
Enhanced Group is building a platform designed to help EVERYONE improve performance, recovery, longevity, confidence, health, and quality of life - responsibly, medically, and scientifically.
And we will continue building while simultaneously educating both extreme sides of the debate.
In fact, we love our critics.
Because every controversy drives attention. Every attack increases awareness. And in today’s world, attention and brand recognition are among the most valuable assets a company can possess.
Just look at the numbers $ENHA released today:
• 4,000 earned media articles published across outlets with a combined 16.7 billion unique visitors monthly (UVM) in 2026
• Press coverage reached a crescendo during Games weekend, with 59% of total UVM (9.85 billion) occurring in the four days surrounding the Games
• Broadcast news coverage generated additional reach to 932 million people worldwide
And those figures do NOT yet include the massive social media reach. Those numbers will be disclosed next week. Stay tuned.
I believe all of that attention will monetize into future sports revenues. We are getting inbound interest left and right from new sponsors, partners, and athletes.
And I believe it will monetize into telehealth revenues as well.
To put the value of the free attention generated by the “crazy fringes” into perspective: $HIMS spent almost $700 million on marketing in 2024 alone.
Over time, I believe we can achieve comparable growth trajectories with only a fraction of that spending - because the Enhanced Games generate extraordinary amounts of organic global attention, as today’s news demonstrates.
A heartfelt thank you to all the crazies. Keep croaking.
🚨 DEVELOPING: fans are asking the Enhanced Games to add new events next year
MMA 🥋
Boxing 🥊
Gymnastics 🤸
Home Run Derby ⚾️
What sports should they add? 🤔👇
$10 MILLION WORLD RECORD 🤯
Enhanced Games is now offering $10 Million reward for anyone to break Usain Bolt’s record
The future of sports … incentivize athletes to push the limits of human capacity 🔥
Enhanced Games captured the world’s attention.
• 4,000+ earned media articles
• 16.7B combined monthly unique visitors across coverage
• 932M estimated global broadcast news reach
• 59% of total reach happened during Games Weekend alone
The conversation is just getting started.
Read More: https://t.co/vQAMaUW6nG
🚨 DEVELOPING: fans are asking the Enhanced Games to add new events next year
MMA 🥋
Boxing 🥊
Gymnastics 🤸
Home Run Derby ⚾️
What sports should they add? 🤔👇