Henry Nguyen | Meta Ads & Funnels

Coaches & Agency Owners: Get 5-20+ Clients Per Month Consistently With Meta Ads

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@evanseech Show

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@scaling_shields VAULT

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@brillaas Webinar

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@brillaas STATIC

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@georgeclem Meta

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

How I Set Up A New Meta Ads Campaign in 2026 (Step-By-Step):

https://t.co/eydNA62aVj

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@coldemailchris Cold

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@evanseech RISK

Thank you so much

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@georgeclem META

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@NickAbraham12 😂

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@whop absolute cinema

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

Two B2B founders. Both spending $10,000 per month on Meta ads.

Which one actually scales:

A) 5 perfectly crafted ads to a laser-targeted interest audience

B) 30 varied ads to broad targeting and lets the algorithm find the winners

I'll explain why B wins every time below.

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

@georgeclem yup

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

Anything missing from this list before launch is a predictable drag on cost per call.

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

3/ Campaign Structure

ABO at $125 per day minimum per ad set if total spend is above $250 per day.

Broad targeting, no interest stacking. Audience Network disabled completely. Leaving it on is one of the fastest ways to burn budget on placements that have no business running B2B traffic.

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

5/ Post-Booking

9-email sequence deployed over 72 hours after every booking confirmation.

Speed to lead under 5 minutes from the moment a form submits. Every hour after a call is booked, intent drops.

Calendar availability set to 45-minute slots with no more than 4 to 5 days out. Push availability further than that and show rates fall off a cliff.

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

2/ Messaging

25 or more problems, circumstances, and outcomes documented from ICP research, written in the client's exact language.

8 to 10 ad scripts written per angle before a single frame is filmed, broken into problem-based, circumstance-based, and outcome-based categories.

That's roughly 25 to 30 scripts total before you touch a camera.

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

The pre-launch checklist I run before every Meta campaign goes live.

137 items. Every single one has caused a blown launch when it was skipped.

Here are the ones that kill most campaigns before they ever find a winner:

[Henry Nguyen | Meta Ads & Funnels @enterhenry]

1/ Account Foundation

Pixel installed on every funnel page: landing page, VSL, application, booking, and confirmation.

CAPI running if you're above $500 per day in spend. Without it, Meta browser tracking double-counts some conversions and misses others, which corrupts the optimization signal you're paying to build.

Attribution set to 7-day click, not the default window.