Enzo Santagata

Transforming digital complexity into business velocity.
Business Strategy + AI Systems. Vision meets Execution.
Logic / Magic.
Just passing through, like all.

[Enzo Santagata @enzosant]

@damzychillin Roberto Baggio
Aldo Serena

[Enzo Santagata @enzosant]

Full story (in italian) here:
https://t.co/hTYItV0E0c

[Enzo Santagata @enzosant]

Buying AI has become the easiest decision a company can make.
The hard part — the part 95% of organizations are skipping — is changing how work actually gets done.

[Enzo Santagata @enzosant]

AI isn't a feature. It's an excuse to finally fix the processes you never had the time — or courage — to touch.

That's the hard part.
It's also the interesting part.

[Enzo Santagata @enzosant]

@lukepierceops Blueprint

[Enzo Santagata @enzosant]

@mikefutia Nano

[Enzo Santagata @enzosant]

Most of your ROAS is pure inertia. You are buying customers who would have bought anyway. Marketing is architecture, not bookkeeping. Stop lying to yourself about ROI.

[Enzo Santagata @enzosant]

Digital marketing is suffering from "Measurement Myopia." We’ve spent 20 years optimizing for the Last Click, ignoring trust and desire don't live in a pixel.

If you only value what you can measure, you’ll eventually only manage what is irrelevant.

[Enzo Santagata @enzosant]

@fil_otto @FPanunzi @paolopetrecca1 Si è superato invece.

[Enzo Santagata @enzosant]

@andreavianel Ecco er presidente Mattarella co la fija. (Era Kirsty Coventry, Presidente del CIO)

[Enzo Santagata @enzosant]

@heyrimsha Ai