Emmanuel Obadia

Empowering B2B Tech Leaders: From Uncertainty to Scalable Revenue with Proven Playbook | ex Intl. VP Salesforce, Oracle & Sage

[Emmanuel Obadia @eobadia]

Maximize success in your #businesstransformation with the Beckhard Harris formula. Learn how to overcome resistance to change in our latest blog post 📈💪 #saas #changeManagement
https://t.co/dD0U3ThdvB

[Emmanuel Obadia @eobadia]

AI is a high-pressure pump. If your pipeline is full of holes, you're just destroying wealth faster. My 2025 retrospective is live. https://t.co/AJBEYQxVq0 #B2BStrategy #AIStrategy

[Emmanuel Obadia @eobadia]

Most B2B segmentation fails. Not because the Ideal Customer Profile is wrong—but because the moment is wrong.
People don’t buy in demographics. They buy in struggling moments.

Here’s why the Minimum Viable Segment changes everything → https://t.co/I2PKOlaaDQ

#B2B #GTM #SaaS

[Emmanuel Obadia @eobadia]

Curious what “AI agents” can really do? Think research assistant, writing partner, or customer support teammate — not a robot replacing people.

[Emmanuel Obadia @eobadia]

AI in CRM ≠ mega-project.
For SMBs, it’s small AI agents that cut friction and give teams back time for customers.
New post → 5 Surprising Truths About AI in CRM That Give SMBs a Real Edge

Read → https://t.co/aYIm2dIsOH

#AI #CRM #SMB #SalesAutomation #CustomerExperience

[Emmanuel Obadia @eobadia]

🔗 Le programme officiel de mes tables rondes au #SalonSolutions est en ligne :
👉 https://t.co/0I3y5xqfiz
📍 Rendez-vous le 7 octobre à Paris pour parler IA & CRM : mythes, réalités & agentique.
#CRM #AI #CustomerExperience #B2B

[Emmanuel Obadia @eobadia]

📢 Le 7 octobre à Paris, je prends la parole au #SalonsSolutions !
2 tables rondes sur IA & CRM :
👉 Mythes vs Réalités
👉 Agents IA, collègues numériques
Merci à @cdansette (France 24) pour l’animation 🙌
🔗 https://t.co/VWovbhK3hc
#CRM #AI #CustomerExperience #B2B

[Emmanuel Obadia @eobadia]

Huge thanks to Hirondo for their brilliant work on our brand refresh at Emmanuel Obadia & Partners 🙌
Excited for this new chapter and to keep empowering #B2BTech leaders to Innovate, Implement & Inspire.
#BrandRevamp #TechLeaders

[Emmanuel Obadia @eobadia]

B2B Tech Leaders: Facing growth paralysis?
I empower you to turn uncertainty into scalable growth with the #IMPACTPlaybook 🚀
Weeks, not months:
🔹 Innovate (customer-obsessed GTM)
🔹 Implement (predictable engine)
🔹 Inspire (growth culture + GenAI)
👉 https://t.co/xj7s7WUoyN

[Emmanuel Obadia @eobadia]

🚀 Scaling your business can feel stuck. In my latest blog post, I share frameworks that helped me and others drive growth:
💡 EOS
🎯 OKRs
🧠 Lean Startup & JTBD
🤖 Generative AI
👉 https://t.co/KMsYRetLI2

Let’s scale with clarity! #StartupGrowth #OKRs #GenerativeAI

[Emmanuel Obadia @eobadia]

Consultez mon dernier article: Marketing, ventes, produit… L’IA redessine les frontières – à condition de savoir l’écouter https://t.co/6toSPkX9t2 via @LinkedIn

[Emmanuel Obadia @eobadia]

B2B sales & marketing needs a shift
✅ Understand why customers buy, not just what they buy
✅ Use AI-driven insights to personalize at scale.
✅ Apply the Four Forces of Progress to remove buying friction
🎥 New video: https://t.co/VXuYx026JX
#JTBD #AIforSales #GrowthHacking

[Emmanuel Obadia @eobadia]

Ready to evolve your B2B marketing strategy? The future is integrated, customer-centric, and built on relationships, not just impressions

[Emmanuel Obadia @eobadia]

One-off B2B campaigns are failing us. 🛑 It's time to move to an integrated, customer-centric approach. Dive in to see why: https://t.co/MUW2tLeh1d

#B2BMarketing

[Emmanuel Obadia @eobadia]

We tried this at @Oracle , moving from awareness to #ABM with impressive results. Learn from our experience and see why integrated > one-off. 🔗 https://t.co/MUW2tLeh1d

[Emmanuel Obadia @eobadia]

My latest blog post explains why integrated campaigns are the way forward: always-on, data-driven, and putting the customer at the core.

[Emmanuel Obadia @eobadia]

Traditional, isolated B2B campaigns aren't enough for today's informed buyers. They're ineffective, costly, and lack the continuity buyers crave.

[Emmanuel Obadia @eobadia]

🔗 Webinaire réservé aux collaborateurs des entreprises adhérentes Numeum ! Vérifiez votre entreprise dans l’annuaire 👉 https://t.co/BbLFtY0eOM

[Emmanuel Obadia @eobadia]

📆Jeudi 7/11 à 9h, découvrez comment booster vos parcours clients B2B grâce aux stratégies omnicanales lors de notre webinaire @numeum_ exclusif ! 🚀 Inscription ici 👉https://t.co/QqLV7DRO7t #B2B #Omnichannel

[Emmanuel Obadia @eobadia]

🎯 Au programme : hyperpersonnalisation, alignement marketing/ventes, expérience omnicanale, et fidélisation client ! 👥

[Emmanuel Obadia @eobadia]

📌 Nos experts :

@velinacoubes , Senior Director Marketing EMEA chez @Workday
Benoit Marcellin, Directeur Général de Nomination
Laurence Lepelley, Head of Marketing France & North West Africa chez @nutanix