Maximize success in your #businesstransformation with the Beckhard Harris formula. Learn how to overcome resistance to change in our latest blog post 📈💪 #saas#changeManagement
https://t.co/dD0U3ThdvB
AI is a high-pressure pump. If your pipeline is full of holes, you're just destroying wealth faster. My 2025 retrospective is live. https://t.co/AJBEYQxVq0 #B2BStrategy#AIStrategy
Most B2B segmentation fails. Not because the Ideal Customer Profile is wrong—but because the moment is wrong.
People don’t buy in demographics. They buy in struggling moments.
Here’s why the Minimum Viable Segment changes everything → https://t.co/I2PKOlaaDQ
#B2B#GTM#SaaS
AI in CRM ≠ mega-project.
For SMBs, it’s small AI agents that cut friction and give teams back time for customers.
New post → 5 Surprising Truths About AI in CRM That Give SMBs a Real Edge
Read → https://t.co/aYIm2dIsOH
#AI#CRM#SMB#SalesAutomation#CustomerExperience
🔗 Le programme officiel de mes tables rondes au #SalonSolutions est en ligne : 👉 https://t.co/0I3y5xqfiz
📍 Rendez-vous le 7 octobre à Paris pour parler IA & CRM : mythes, réalités & agentique.
#CRM#AI#CustomerExperience#B2B
📢 Le 7 octobre à Paris, je prends la parole au #SalonsSolutions ! 2 tables rondes sur IA & CRM : 👉 Mythes vs Réalités 👉 Agents IA, collègues numériques
Merci à @cdansette (France 24) pour l’animation 🙌 🔗 https://t.co/VWovbhK3hc
#CRM#AI#CustomerExperience#B2B
Huge thanks to Hirondo for their brilliant work on our brand refresh at Emmanuel Obadia & Partners 🙌
Excited for this new chapter and to keep empowering #B2BTech leaders to Innovate, Implement & Inspire.
#BrandRevamp#TechLeaders
🚀 Scaling your business can feel stuck. In my latest blog post, I share frameworks that helped me and others drive growth:
💡 EOS 🎯 OKRs 🧠 Lean Startup & JTBD 🤖 Generative AI
👉 https://t.co/KMsYRetLI2
Let’s scale with clarity! #StartupGrowth#OKRs#GenerativeAI
Consultez mon dernier article: Marketing, ventes, produit… L’IA redessine les frontières – à condition de savoir l’écouter https://t.co/6toSPkX9t2 via @LinkedIn
B2B sales & marketing needs a shift
✅ Understand why customers buy, not just what they buy
✅ Use AI-driven insights to personalize at scale.
✅ Apply the Four Forces of Progress to remove buying friction
🎥 New video: https://t.co/VXuYx026JX
#JTBD#AIforSales#GrowthHacking
One-off B2B campaigns are failing us. 🛑 It's time to move to an integrated, customer-centric approach. Dive in to see why: https://t.co/MUW2tLeh1d
#B2BMarketing
We tried this at @Oracle , moving from awareness to #ABM with impressive results. Learn from our experience and see why integrated > one-off. 🔗 https://t.co/MUW2tLeh1d
📆Jeudi 7/11 à 9h, découvrez comment booster vos parcours clients B2B grâce aux stratégies omnicanales lors de notre webinaire @numeum_ exclusif ! 🚀 Inscription ici 👉https://t.co/QqLV7DRO7t #B2B#Omnichannel
📌 Nos experts :
@velinacoubes , Senior Director Marketing EMEA chez @Workday
Benoit Marcellin, Directeur Général de Nomination
Laurence Lepelley, Head of Marketing France & North West Africa chez @nutanix