"In today’s Software as a Service (SaaS) world, differentiation via functionality isn’t likely to result in a unique position."
Here's Lawson Abinanti's thoughts on how to differentiate when you aren't different: https://t.co/WlXInGUXz2
#productmarketing#differentiation#SaaS
Hi @chrismoorman, In an article you co-authored on the impact of analytics you mention the impact of Marketing ROI is 0.61% for every additional unit. Can you clarify what this figure means? 100.61% ROI instead of 100% ROI? https://t.co/uoyu7jJ6UP