Yo - interesting analysis and not totally off the mark.
Obviously disagree with the last point re:Sleep though and here's why:
- The avg nic pouch user takes ~10 pouches/day
- The last pouch is usually taken <1hr before sleep (tons of guys literally fall asleep with a zyn in their mouth)
- Nicotine is a relatively potent stimulant and vasoconstrictor and it observably deteriorates sleep quality (HRV π, RHR π)
- Our UltraSleep product fulfills the craving and in fact actively supports improved sleep onset + quality
So the messaging is actually really clear + seems to be resonating. Basically, "Nicotine may have some nootropic benefits but is obviously counterproductive when taken in and around sleep. Replace your last pouch of the day with UltraSleep to actively support your meta-goal in that moment vs. actively harming it"
Launch going well!
@medic_sarcastic@First2Fire1@rshlsc@ultrapouches dm'd you to help resolve!
Sorry again to hear this happened. We've seen a massive spike in orders recently that our customer service wasn't ready for. Working on improving now.