Eric Lander

25 Years in SEO, Digital Marketing & Analytics
Always Learning, Always Growing

[Eric Lander @ericlanderseo]

Thank you @elijah_hebron for being such a positive role model for CJ and the rest of the 49'ers. You’re not just a coach but an inspiration! CJ now wants to go to all of your games to watch you and see Coach Bo & Coach G.

We're grateful for your impact on and off the field! 🏴‍☠️

[Elijah Hebron @elijah_hebron]

I am always reminded by my parents and @CoachTeachey1 @the_ironmonster how important it is to serve others. And I’m blessed to have the opportunity to serve and mentor the youth in my community. Serve on Sundays…..make time for the youth! @i9Sports

Mark 10:45 - "For even the Son of Man came not to be served but to serve, and to give His life as a ransom for many.”

[Eric Lander @ericlanderseo]

@London_Tom @althafdaa @googleanalytics Came on to look for others having similar issues. It’s an issue within the “Admin” area as well as most reports.

Any update here, @googleanalytics ?

[Eric Lander @ericlanderseo]

@gaetano_nyc Was really hoping to get the 🍿ready…

[Eric Lander @ericlanderseo]

@Krowe210 @Krowe210 - Some of my favorite soccer memories will always be at Gillette, many times after a tough match - and collecting autographs on our Flag of New England with the NEGU Crew. Thank you for that, the impact it had on me and my son, and all you’ve done in your career. 👏🏻

[Eric Lander @ericlanderseo]

@CaitlinTheSEO @Sweepsify_ @raysaddiq1 @EricLand @teabeeshell @MattDorrington_ @MordyOberstein I think I appreciated the conversation and ability to join more than @ericland did 😂

Thank YOU for taking the time to host and facilitate the conversation! I know from experience it's not easy, but you made it look that way while I was missing my old TweetDeck. #SEOChat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO A6: Expect the unexpected. More time and data means that more analysis on CMSs, verticals, etc. will find a way to say "this impacted us." Stay focused on what matters (1st party data and observations). #SEOChat

[Eric Lander @ericlanderseo]

[Moment of honesty...] I like to capture bulleted observations and data, then ask AI to help me create a short, succinct, and informative update. It works well for me (as I tend to be verbose). #SEOChat

[travis @teabeeshell]

@CaitlinTheSEO A4: As with many things, the solve is quick, yet thoughtful communication.

Here's the short of what's happening now.
Here's what we need to do, near future.
Here's what we need to watch for over time.
Our vulnerabilities are X, strengths are Y, modified approach is Z.

#SEOChat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO If there's a chance to try something with new content going live, I'll take it - but for clients, I tend to be more conservative on forcing change before things have settled. Important to remember competing sites could still fluctuate, too. #SEOChat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO A5: For me, it has been to focus on updating content that's shown performance gains in the past 6-9 months. I want to make sure they're up to current best practices before they hit another seasonal interest spike. Helps level out if other content suffers even a little. #SEOChat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO A4: Also, if we're being honest with ourselves... These things happen regularly. Stay the course! Interpret the shifts and develop subtle strategic changes but the focus is and has been on authentic user value and engagement. #SEOChat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO @teabeeshell @MordyOberstein I also wonder how much of that is rooted in, "we can't be against AI in content if we're using our own AI in providing search results." (Which is weird to consider, because it's not like there's ever been a human fetching your SERP.) #SEOChat

[Eric Lander @ericlanderseo]

A2: This is a worthwhile investment in time. I still encourage performing a content analysis for groups/types of content to understand salient topics. That's the key to identifying the areas you're "strong" in (and varies by site.) #SEOChat

[Ray Saddiq | Organic Growth @raysaddiq1]

@CaitlinTheSEO A2: Reorganising, auditing focusing on trust by becoming an authority on the topic.

I also think credibility is super important right now and it’s built off page, seen some good increases on my own sites in visibility just from relevant brand mentions #seochat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO A3: Google's openness to AI content underlines the need for quality and transparency. AI can scale content creation but they're sharing guidelines. The risk lies in diluting expertise; the opportunity is in automating data-driven, audience-focused content. #SEOChat

[Eric Lander @ericlanderseo]

Fully agree! I love doing an AI review of the content, and author bio before then asking AI to generate a series of Socratic questions; When done answering them - AI can assist by offering updates to the content. #SEOChat

[travis @teabeeshell]

@ericlanderseo I'm a fan of AI-assistance. It can help combat writer's fatigue, generate ideas, & provide structure/outlines.

AI-only copy is often transparent. It will improve...but there is a certain "magic" that gifted copywriters & strategists possess.

That's hard to emulate/simulate.

[Eric Lander @ericlanderseo]

Strong +1 on this take, @MordyOberstein! #SEOChat

[Mordy Oberstein @MordyOberstein]

@CaitlinTheSEO I think what google has done has spurred a conversation about what quality content might mean. #seochat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO A2: ...and by "problems" I really mean question-based phrases driving volume in GSC. I don't care about KWR volume but trust that Google is aligning content where they think it's relevant. Expanding to sufficiently (and uniquely) address those questions feels safe. #SEOChat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO A2: I'm focusing on elevating (E)E-A-T, auditing existing posts and updating for quality, and focusing on user-centric solutions (answering problems*). It just comes down to keeping an eye on metrics which is where I haven't seen enough movement to know if I'm spot-on. #SEOChat

[Eric Lander @ericlanderseo]

A1 - This is a key to watch; "real content" nowadays includes AI-generated and AI-assisted content. I've seen lazy AI copy suffer but have certainly seen savvy AI-assisted content seemingly benefit. #SEOChat

[Ray Saddiq | Organic Growth @raysaddiq1]

@CaitlinTheSEO A1: I have seen a few examples of genuine sites built off real content and hard work hit badly and also seen ai content sites that thrived off of it 💀 so far feels like it’s been a bit of a mess right now but with my own sites no change really #seochat

[Eric Lander @ericlanderseo]

@CaitlinTheSEO @sistrix Re: A1 - Very interesting. Are you able to gauge the ration of content that you think was AI generated and/or low quality? Wondering if the impacts are sitewide or more URL specific. #SEOChat