travis

Founder of sharing ideas about #GoogleAds and #SEO. Thinker, writer, bread-maker, husband, & dad.

[travis @teabeeshell]

@BowTiedBills MAPS

[travis @teabeeshell]

@SimslearnAi Claude

[travis @teabeeshell]

@denohawari AI SEO

[travis @teabeeshell]

@denohawari LLM

[travis @teabeeshell]

@brodieseo @serplens When can we expect Chrome OS!?

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@lifemaximised Claude

[travis @teabeeshell]

@denohawari Plugin

[travis @teabeeshell]

@AlfieJCarter CAMPAIGN

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@AlfieJCarter Vault

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@lifemaximised Research

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@lifemaximised Claude

[travis @teabeeshell]

@NeptuneMoon I found this article, see Shopping and PMax sections:

https://t.co/HIEgRFsvp1

[travis @teabeeshell]

@blvckledge Frameworks

[travis @teabeeshell]

My take is, you need to continue creating helpful, original, human-finessed content. AI tools can (should) get you partway there, but they've yet to master brand voice/tone and product/specs accuracy. A human touch is still the requisite final "layer" before publishing.

I would also suggest that content be written for the cross-section of (merely) organic search volume...and purchase intent.

For example, consider the intent behind the query/article of
"Best Gym Equipment To Use"
vs.
"How To Build A Custom Gym"

One attracts traffic. The other attracts traffic with a higher likelihood of converting (sign up, purchase).

[travis @teabeeshell]

@ron_ecomm @TaylorHoliday @DaveRekuc @ron_ecomm we use a blend of GSC + GA4 data. It's not perfect, but it's the best way to merge query level data and organic revenue.

https://t.co/w7RfeUvvSZ

[travis @teabeeshell]

@therealkieran, a few ways to accomplish this. We know GSC is devoid of revenue & GA4 is missing query-level insights, so there is some data stitching required.

We look only at non-brand queries in GSC + the traffic lift on pages *beyond* the HP, advertising LPs, and functional LPs.

From here, we can directionally apply a revenue lift % to the organic traffic that flows through these pages as landing pages.

[travis @teabeeshell]

@bentrogrlic @TaylorHoliday @DaveRekuc @bentrogrlic there is some data stitching required, but this is how we approach the measurement.

https://t.co/w7RfeUw3Ix

[travis @teabeeshell]

@therealkieran, a few ways to accomplish this. We know GSC is devoid of revenue & GA4 is missing query-level insights, so there is some data stitching required.

We look only at non-brand queries in GSC + the traffic lift on pages *beyond* the HP, advertising LPs, and functional LPs.

From here, we can directionally apply a revenue lift % to the organic traffic that flows through these pages as landing pages.

[travis @teabeeshell]

@ryanjhunter @TaylorHoliday @DaveRekuc Let's chat!

[travis @teabeeshell]

@therealkieran, a few ways to accomplish this. We know GSC is devoid of revenue & GA4 is missing query-level insights, so there is some data stitching required.

We look only at non-brand queries in GSC + the traffic lift on pages *beyond* the HP, advertising LPs, and functional LPs.

From here, we can directionally apply a revenue lift % to the organic traffic that flows through these pages as landing pages.

[travis @teabeeshell]

@AaronOrendorff @TaylorHoliday @DaveRekuc @BryantJaquez @BryanECano @BryantJaquez, would love to get that emoji reaction from you IRL. Let's chat!