Eric Van Buskirk

Bard-ass. Founder of ClickStream Solutions. We turn search and AI data into headline-ready research for clients.

[Eric Van Buskirk @ericvanbuskirk]

I analyzed, interpreted, and produced findings on cursor movement and scroll behavior across 846,000 Google Search sessions. Clickstream data provided by Surfer SEO.

📷 This is the layer that other clickstream data does not show.

[Greta Berlin @Truegreta]

I stood at this pool, at both monuments and saw both reflections…
He’s a God damn idiot, as are the fools that support him. The “Reflection Pool” wasn’t designed by American architect Henry Bacon a hundred years ago to look like a swimming pool. It’s designed to have a darkened characteristics that has reflective qualities to reflect the monuments.
That way, the Washington Monument is reflective to you when at the Lincoln Memorial, and when at the Washington Monument, the Lincoln Memorial is reflective to you.
It’s designed to enhance the grandeur of monuments, create an illusion of reflection, and inclusion of expansive space of unity.
He’s a tacky vulgar person that vulgarizes everything he touches. America isn’t becoming great, it’s becoming vulgar.

Credit - Mathew Reed

[Volodymyr Zelenskyy / Володимир Зеленський @ZelenskyyUa]

Our long-range sanctions carried out by the warriors of the Security Service of Ukraine, the Unmanned Systems Forces, the Special Operations Forces, the Defense Intelligence of Ukraine, and the State Border Guard Service of Ukraine have yielded good results. Important facilities on Russian territory were hit last night.

Among them was the Petersburg Oil Terminal. The distance from Ukraine’s state border to this facility of Russia’s oil industry, which serves the war, is about 1,100 kilometers. Purely military targets at the Kronstadt base were also hit.

Another target was an enterprise in the Tambov region involved in the production of Russian weapons. The distance from the frontline is almost 600 kilometers.

I thank our warriors for their precision. Ukraine’s plan for long-range sanctions is being implemented exactly as needed to bring peace closer. Glory to Ukraine!

[(((Tendar))) @Tendar]

The Saint Petersburg International Economic Forum of 2026 (SPIEF 2026) in Russia has started with a very fiery keynote speech by the Ukrainian surprise guests.

[Eric Van Buskirk @ericvanbuskirk]

We are living in the age of Caligula 2.0.

[60 Minutes @60Minutes]

“We spotted nine Polymarket accounts, all connected, who made, collectively,$2.4 million betting almost exclusively on U.S. military operations,” says Nicolas Vaiman, co-founder of the small data analytics firm Bubblemaps.

“And now here's the crazy part: 98% win rate.” https://t.co/T79aYM48ZI

[Search Engine Land @sengineland]

@ericvanbuskirk @Kevin_Indig The effort shows, this is the kind of primary data the industry has been missing!!! Really glad it's out there. Looking forward to what the follow-ons reveal as AI Mode keeps evolving 👀👏

[Eric Van Buskirk @ericvanbuskirk]

@sengineland @Kevin_Indig Thanks a mil.!

[Eric Van Buskirk @ericvanbuskirk]

And we thought the Apple "work out of a garage " orgin story was wild. Little bit meh, comparatively.

[Kevin Roose @kevinroose]

the first time i visited Anthropic it was a 160-person start-up in Jackson Square with no products and no revenue. there was an office throne made of empty Liquid Death cans and everyone seemed vaguely allergic to making money.

that was THREE YEARS AGO.

now they're going to go public at $400 quadrillion and bring about the teleological end of capitalism. what a world.

[Harry Sisson @harryjsisson]

Trump had another mental health episode today and posted over 50 times online:

11:15 AM - Trump attacks judge who said he couldn’t put his name on the Kennedy Center
12:03 PM - Says he may perform and give a speech at the America 250 event instead of artists who cancelled
12:08 PM - Says Obama filled the Reflecting Pool with Garbage
12:09 PM - Attacks Biden
12:09 PM - Posts edited photo of Columbus Circle in DC with the caption “CLEAN”
12:10 PM - Attacks Biden again
12:11 PM - Posts AI photo of him and George Washington riding horses in front of the White House with a space shuttle and race car in the background
12:11 PM - Attacks Rosie O’Donnell
12:11 PM - Posts photo of him in front of the American flag
12:11 PM - Brags about his endorsed candidates winning
12:12 PM - Attack Obama and Biden over the reflecting pool
12:12 PM - Posts photo of him pointing at the camera
12:13 PM - Posts photo of the UFC event cage he’s building at the White House
12:13 PM - Posts an AI image of a “golden dome” for the White House
12:15 PM - Defends Jaxson Dart, calling him a “winner” and his critics “losers”
12:45 PM - Posts an AI image of him as a NY Knicks basketball player dunking on Governor Kathy Hochul
12:56 PM - Posts an AI image of him with Tom Brady
1:03 PM - Posts a garbage can labeling it “The Obama Presidential Library”
1:16 PM - Says America is back
1:16 PM - Says America is back again
1:16 PM - Says America is back for the 3rd time
1:55 PM - Posts an AI image of him golfing
2:55 PM - Says he’s in “excellent health” lol
3:17 PM - Promotes his Fox News interview with Lara Trump
4:33 PM - Attacks the Pope again
4:54 PM - Posts a weird image of him staring at Greenland (which he has posted already)
4:57 PM - Posts an AI image of the “drone port” he wants to build on top of the ballroom
5:33 PM - Attacks Biden
5:33 PM - Attacks Biden x2
5:34 PM - Attacks Biden x3
5:34 PM - Attacks Biden x4
5:34 PM - Attacks Biden x5
5:35 PM - Posts cartoon image of Governors Newsom, Pritzker, and Hochul saying they like crime (Trump is a felon)
5:36 PM - Posts meme about Republicans who voted to release the Epstein files losing their primaries
5:36 PM - Posts an old tweet of his where he attacks “disloyal” Republicans
5:37 PM - Posts an old tweet where he said he wants to stop the world from “killing itself”
5:37 PM - Posts a mock up of a “Trump Peace Prize” which may be the most useless peace prize known to man
5:37 PM - Posts a photo of a B-2 bomber with the caption “Trump energy 2026”
5:37 PM - Posts a photo of his face on Mount Rushmore
5:38 PM - Posts an image of him kissing the American flag (he’s the least patriotic president we’ve ever had)
5:39 PM - Compares himself to George Washington
5:39 PM - Says you were convinced to think a photo of a family sitting on a car is “evil” and billions were spent to do that (???)
5:50 PM - Says we should “physically audit” Fort Knox
5:50 PM - Posts an image of him cosplaying as a navy commander
5:51 PM - Posts another image of his face on Mount Rushmore
5:51 PM - Posts another photo of him and George Washington
6:09 PM - Attacks Biden again
6:09 PM - Attacks Biden x2
6:09 PM - Attacks Biden x3
6:09 PM - Posts an old photo of himself and King Charles
6:12 PM - Posts an old photo of himself and President XI in China
6:12 PM - Posts another photo of himself and President Xi
6:22 PM - Posts a photo of himself walking in China
6:48 PM - Says the U.S. should have a ballroom because China has one
7:03 PM - Says he wants to cancel his America 250 celebration and replace it with a MAGA rally
7:56 PM - Promotes Mark Levin’s show on Fox News
7:59 PM - Promotes his Fox News interview with Lara Trump

All in one day. This man is not well. Impeachment and removal NOW.

[Craig Pateman @smlbizsuccess]

Branded search used to be safe.
Not anymore.
AI Overviews turn even navigational searches into reconsideration moments.

846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior - https://t.co/wbsXPaibdM

[Pistakkio - SEO, SEA, SEM & PPC 🇺🇦 @pistakkiomktg]

846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior via @sejournal, @ericvanbuskirk https://t.co/izVePq4Iuz
Users with AI Overviews scroll back up the page nearly twice as often. What that back-scrolling behavior means for how you write your search listi…

[Eric Van Buskirk @ericvanbuskirk]

Hey @yoya thanks for writing about my study.

[Yoyao @yoyaoh]

@aleyda @crestodina @TheMarketingAnu @annaleacrowe @angelaskane Read it here →

https://t.co/2LjXtlWV51

[Governor Newsom Press Office @GovPressOffice]

The punishment for a president failing to disclose millions in day trades shouldn’t be a $200 parking ticket.

PUNISH THE CORRUPTION!

[Eric Van Buskirk @ericvanbuskirk]

Yes, and that's my next move here, drilling deeper into query/sectors like travel or purchase intent. Ping me if you want to collaborate, tweeps.

[AlexZ @izhongyuting]

@sejournal @ericvanbuskirk The useful read here is not just “AIO reduces clicks.”

It is which query classes moved from click-driven discovery to answer-driven evaluation.

SEO reporting has to separate lost informational clicks from lost demand.

[SearchEngineJournal® @sejournal]

ICYMI: 846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior. via @ericvanbuskirk: https://t.co/ISnAFNl3gU

#Google #SEO

[Jonathan 'Boo and Vote' Cohn @JonathanCohn]

He raped her, she won in court, and his response is to terrorize her. Because he is a rapist.

[Paul Rollo @paul]

interesting AIO/AI mode telemetry from @ericvanbuskirk & @Kevin_Indig. was search complexity quantified? spontaneous AIO has more low-stake confirmation ("what time is the game?"). also, any thoughts on new interface disorientation?
https://t.co/3enUMNxETm
https://t.co/Vo2KptOdE0

[Eric Van Buskirk @ericvanbuskirk]

Let's go! https://t.co/uHrg3dgjfk

[Eric Van Buskirk @ericvanbuskirk]

Hey Paul. Good point. This was a massive user sample. If you look at what overall search complexity is for tasks that show AIO, there's your answer. This is generalizable to all.

[Paul Rollo @paul]

interesting AIO/AI mode telemetry from @ericvanbuskirk & @Kevin_Indig. was search complexity quantified? spontaneous AIO has more low-stake confirmation ("what time is the game?"). also, any thoughts on new interface disorientation?
https://t.co/3enUMNxETm
https://t.co/Vo2KptOdE0

[Zachary Foster @_ZachFoster]

Nothing to see here, just Israel live streaming its war crimes.