erin

Digital, Tech, Curious, Crafty, Mom. (She/Her)

[erin @erinfox]

Online shopping for a new phone case last night with my 14 year old on Etsy. When we hit a listing that used AI in their imagine carousel my daughter: “eww that is so AI, next.” Being “AI” at her school is a term for being fake and disingenuous.

[erin @erinfox]

@RamaswmySridhar Enterprise context and the inability to connect systems and data has always been the pain of Marketing Orgs. This will be game changing.

[sridhar @RamaswmySridhar]

Introducing Project SnowWork - An autonomous enterprise AI platform designed to help business users get everyday work done and deliver outcomes faster with:

✅ Autonomous multi-step workflows
✅ Role-based profiles (Finance, Sales, Marketing, etc.)
✅ Trusted, governed @Snowflake data

Check it out: https://t.co/C3uauLHqz9

[erin @erinfox]

@RioLongacre Curious on the line you draw between #1 and #2 @RioLongacre. A suite of agents with one UI?

[Snowflake @Snowflake]

Excited to be part of the @claudeai Marketplace launch.

With the Claude Marketplace, our customers can apply their existing Anthropic commitment toward Snowflake’s AI capabilities and act on their enterprise data all within the secure perimeter of our AI Data Cloud.

Unlock governed AI, built to scale with you.

[erin @erinfox]

@jonathanmendez It’s whether you will build it, buy it, or keep being price gauged by the platforms based on your ignorance.🔥

[erin @erinfox]

@LaurenFWetzel Always great seeing you (on either side)!

[erin @erinfox]

I might be biased but this will be a good one. @lukeambrosetti

[Snowflake @Snowflake]

AI is reshaping the marketing landscape. As intelligent agents spread across channels — and create entirely new ones — the real question for 2026 becomes: What will still set your marketing apart? And how should you adapt as customer behavior evolves?

In this predictions webinar, Snowflake industry experts will break down how AI agents are changing the rules, what shifts are already underway and what marketing leaders should be preparing for now.

If you’re a CMO, marketing leader or marketing technologist, you’ll walk away with a clearer view of what’s coming — and where your next competitive edge will come from. Reserve your spot today! https://t.co/9DOJPeLL5u

[Snowflake @Snowflake]

Marketers don’t need more data.

They need clearer signals.

Snowflake Intelligence surfaces customer insights, campaign performance and more —instantly—so teams can optimize faster and create with confidence.

[Snowflake @Snowflake]

Data transfer risk is the hidden cost of advertising. 🚨

Tylynn Pettrey with Chalice AI and Patrick Albano with @TheTradeDesk on why running AI directly in the data's ecosystem—where the code comes to the data—is key to measurable success.

Watch here 👉🏻 https://t.co/PvmfoDHqxi

[erin @erinfox]

I’m curious how many brands are going to push back against llm planning tools built by companies that also sell them advertising. In-house or agency’s tech. Massive conflict of interest when other options exist or par for the course?

[erin @erinfox]

@airgups23 Dentsu and IPG offer solutions that actually come to the clients’ data layer - more are coming. Big shifts in how agencies offer SaaS and services to their brands.

[Snowflake @Snowflake]

The future of marketing tech is owning your architecture.

At Advertising Week 2025, the message was clear: the monolithic "one-stop-shop" platform is on the decline & giving way to the rise of composability. Build on the Snowflake AI Data Cloud for a future-proof businessThe future of marketing tech is owning your architecture.

At Advertising Week 2025, the message was clear: the monolithic "one-stop-shop" platform is on the decline & giving way to the rise of composability. Build on the Snowflake AI Data Cloud for a future-proof businessThe future of marketing tech is owning your architecture.

At Advertising Week 2025, the message was clear: the monolithic "one-stop-shop" platform is on the decline & giving way to the rise of composability. Build on the Snowflake AI Data Cloud for a future-proof business.

[erin @erinfox]

@Elkins @lindayaX Congrats @Elkins!! Love this

[erin @erinfox]

@RioLongacre @marketecturetv Interesting when you think about building such important tech IP like a DSP

[Jonathan Mendez @jonathanmendez]

@buccocapital it's not their data it's their customer's data and for enterprise that means you need to prove value to have access to it which is hard when all the value has historically been in saas having it.

[erin @erinfox]

@AdtechGod Heart racing in a good way right? 🤣

[erin @erinfox]

@TheTradeDesk is exceptional at focusing on partner relationships that drive the industry forward- making it easier for the ecosystem to collaborate. Congrats to the teams who worked tirelessly on this announcement.

[The Trade Desk @TheTradeDesk]

We're introducing the Connector App on @Snowflake to make it easier for advertisers and retailers to onboard their conversion data to our platform for audience targeting and monetization. Learn more in @AdExchanger. https://t.co/5u1WFoXuDZ