Every marketing team should do this simple test.
At random, ask 100 of your existing customers to describe your product in their own words. No leading the witness.
Then look at how you describe your product on your site.
Donโt dismiss obvious differences by telling yourself, โThey basically mean the same thing we do.โ
Really look at the specific words. Really consider exactly what theyโre saying and how theyโre saying it. Compare that directly with the words youโre using, the descriptions youโre presenting, the picture youโre painting.
Then stare at the Grand Canyon.