Ernest Baskin

Food Marketing Professor, Consumer Behavioral Scientist, Marketing Researcher, Speaker, Consultant

[CGTN America @cgtnamerica]

Protein is everywhere—from yogurt to water.

Food marketing expert Ernest Baskin explains whether America's protein boom is driven by nutrition science or smart marketing.

#bizshow #Protein #Nutrition #FoodMarketing #GLP1

[Kim Brunhuber @kimbrunhuber]

Hooters is the latest chain to file for bankruptcy; why are casual dining restaurants struggling? "Customers in the middle are being squeezed" says @ErnestBaskin. In the pandemic many "learned to cook" and millennials "want to see an experience that they can tell others about"

[Ernest Baskin @ErnestBaskin]

Excited to share my latest conceptual work on gift-giving with @consumerlife and Kunter Gunasti in press at @JCRNEWS. It has a lot useful direction for future research in gift-giving.
https://t.co/6LdvOXaACo

[Kevin Gfeller @KevinGfeller]

Great article by @yeahyeahyasmin who spoke with @ErnestBaskin, PhD, associate professor of food marketing, about the increasing popularity of "functional beverages."

Caffeine, vitamins, antioxidants - oh my! Picking out a drink has never been harder.

https://t.co/9xXMaHzsh1

[Ernest Baskin @ErnestBaskin]

Achievement unlocked: My article on how conservatives are less likely to purchase imperfect fruits and vegetables has become the top story on r/science with 1.1 million views. Take a look: https://t.co/UGAGQFxQFn

[Ernest Baskin @ErnestBaskin]

@i_evangelidis Fun fact: the serving size is regulated by the fda by category as to what people customarily consume but companies can lobby for categorical changes as well.

[Ernest Baskin @ErnestBaskin]

If you are interested in hearing about how you can improve your restaurant strategy with market research, listen to my interview with the wonderful Chip Klose on Spotify or your favorite podcast player. https://t.co/rpPH2O6xAc

[Ernest Baskin @ErnestBaskin]

Thanks to @genemarks for a wonderful conversation. Gene was super insightful in asking me impactful questions that will help small business employers improve their recruitment and retention strategies.
Check out the @Paychex Thrive podcast
https://t.co/GLhNvUedR6

[Ernest Baskin @ErnestBaskin]

Excited to be named best 40 under 40 b-school prof!
https://t.co/edOVzDnRUH

[Ernest Baskin @ErnestBaskin]

@i_evangelidis @JZBerman @DataColada @minah_jung @alicejmoon @irenesco @OlegUrminsky So excited!

[Katherine Du @KatherineMDu]

📢How is authenticity—arguably the "it" word of the decade—created and perceived in the marketplace? Hear research from @michaelbeverla1, @rosannaksmith, @jacirifkin, and @ericarbailey this Friday, Oct. 29, at 8:30am eastern in our @aconsres session!

[LizNeeley @LizNeeley]

Can we just talk for a moment about what a SPECTACULAR TOOL @ConnectedPapers is for #research?

It analyses ~50k papers & selects few dozen with the strongest connections to the origin paper. It’s NOT a citation tree, but looks for highly overlapping citations & references.

[Linda Hagen @motivatedsearch]

Minimum wage increases both calories purchased AND basket healthiness among those households that buy the least & least healthy food. Important findings by @PastramiMike and @adithyapattabhi Minimum Wage and Consumer Nutrition https://t.co/bKMcnDGFYm

[Ernest Baskin @ErnestBaskin]

@sshepherd_phd I don't understand why they had to switch things around. I'm not a fan tbh.

[Saint Joseph’s University @saintjosephs]

Recently, @ErnestBaskin, Ph.D., assistant professor of food marketing at St. Joe's conducted a study upending the conventional wisdom tied into price and expectation of quality. Read more here: https://t.co/2mquHlrbGZ

[BEworks @BEworks]

2/ As @R_Thaler says - Make it easy.

Flu vaccination campaign emails that included a MAP of vaccination centers boosted flu vaccination, even when lottery-style incentives didn't (@ErnestBaskin, 2018).

Do you know WHERE and HOW to get vaccinated?

https://t.co/4igZMWaxFq

[Rolf Degen @DegenRolf]

When making choices for others, people value quality over quantity more than when choosing for themselves, not wanting to convey bad taste and not wanting to seem cheap. https://t.co/nLhLYmLK4F

[Marc Rentmeister  @RentmeisterMarc]

Research Article

The Quality Versus Quantity Trade-Off: Why and When Choices for Self Versus Others Differ
Peggy J. Liu (@peggyjliu), Ernest Baskin (@ErnestBaskin)
First Published August 17, 2020
https://t.co/SQ29NZvYAR

[Ernest Baskin @ErnestBaskin]

@LaurenGrewal That's a good call.