Esther Lee

Marketing Management Major
Art Minor

[Esther Lee @esleejihye]

This article shows us how technology can either positively or negatively affect our IRL interactions.
https://t.co/c3Um0w4aJu
#BUSM19

[Esther Lee @esleejihye]

@JonathanPLinden @kiyongkim Hey Jonathan! You made a good point on the level of closeness that can affect the technology aspect in question. That is definitely something to keep in mind when considering the good and bad of technology. Great post!

[Esther Lee @esleejihye]

@AustinGreen44 @kiyongkim In this aspect, I believe that technology can be a useful means of communication. However, when it comes to IRL encounters there are factors that can raise questions. Great post!

[Esther Lee @esleejihye]

Technology has definitely affected the way I interact with people IRL. I definitely would not be as shy without technology. However, I believe that I am still able to communicate both ways. Depending on the person, technology can be negative or positive to IRL encounters. #BUSM19

[Esther Lee @esleejihye]

Digital marketing is a very effective tool if handled properly. #BUSM2019
https://t.co/fUGw3kAazI

[Esther Lee @esleejihye]

@TinsleyEll @kiyongkim Hey Ell! Nike is always coming up with thought-provoking campaigns. They are continually coming up with ways to raise up topics and questions that need more attention. Great post! #BUSM2019

[Esther Lee @esleejihye]

@lifewithkarisa @kiyongkim Hey Karisa! That campaign was definitely one to remember. They really were able to widen their reach and take a different approach to the marketing scene across social media. #BUSM2019

[Esther Lee @esleejihye]

There are many online advertising campaigns out there but the one that stuck out to me was Mint. They provide a personal financial tracking tool allowing you to manage money. They were relatively small but recent marketing has gained them significantly more attention. #BUSM19

[Esther Lee @esleejihye]

Here is an article with tips on how to make your 404 pages stand out from the crowd. https://t.co/c21ZP1B2Vh #BUSM19

[Esther Lee @esleejihye]

@mcgill_lily @kiyongkim @DisneyPixar Hey Lily! I think that Pixar did a good job with their 404 page by integrating one of their characters. They have many options to include details like this throughout their page and this is a great example of that. Great post! #BUSM19

[Esther Lee @esleejihye]

@paula0462 @kiyongkim Hey Paula! This 404 page is really creative and very appropriate for Lego. They let their users know that there is a problem in a light manner while giving people something to laugh about. Great choice! #BUSM19

[Esther Lee @esleejihye]

There are many creative 404 pages out there but this one from Email Center UK has a different approach. They have created an interactive 404 error page to give their users a good laugh. They let you fire one of their developers for stumbling on an error page. #BUSM19

[Esther Lee @esleejihye]

@caitgaines @kiyongkim Hey Caitlin! Ranking is a big factor when it comes to the use of social media optimization that I skipped out on in my post. Great post!

[Esther Lee @esleejihye]

@MckennaParizek @kiyongkim Hey McKenna! I thought you worded the differences very well and clearly. The two are very similar and different at the same time. Well written!

[Esther Lee @esleejihye]

I have attached an article that helped me differentiate between SEO and SMO in a little more of a visual way. #BUSM19
https://t.co/dJUcex8us7

[Esther Lee @esleejihye]

The big difference is in the name itself. SMO is concentrated on the optimization on social media platforms whereas SEO is for search engines. Social media is more tailored to different platforms whereas SEO can be on a broader spectrum. #BUSM19

[Esther Lee @esleejihye]

@lnmcleod @kiyongkim Hey Lauren! I like how you chose tools that would target a specific goal. Social media and the internet is constantly changing and staying on top of it in an effective manner is what is really important. Great post! #BUSM19

[Esther Lee @esleejihye]

@SarahHartono @kiyongkim Hey Sarah! Your breakdown of the SEO tools was super helpful as well as the article you posted! You approached a very useful range of tools that can help in the event of various situations. Great post! #BUSM19

[Esther Lee @esleejihye]

There is a lot that goes into SEO especially for many new and small company/businesses. SEO tools are available to many and with the right direction can be done effectively. #BUSM19
https://t.co/0a2Rrel7hO

[Esther Lee @esleejihye]

Ahrefs: known in research, rank tracking, competitor research and more.
Google Analytics: tool from one of the top search engines which provides traffic tracking, keyword insights, etc.
HubSpot: allows you to manage and publish content all social media on one platform.
#BUSM19