Esma

COO at @appgco

[Esma @esmabuilds]

@housecor Hope you have a great QA team :)

[Esma @esmabuilds]

DO NOT ADD NEW FEATURES BEFORE FIXING WHAT'S BROKEN AND PROVING THE CONCEPT FIRST!

Everyone's racing to add AI to their app.

But 80% of them fail because of a very simple reason:

They put AI on top of a broken product. And then the product keeps failing, just with a higher cost.

Don't forget:
- AI doesn't fix bad UX.
- AI doesn't fix confusing navigation.
- AI doesn't fix a value prop nobody gets.

[Esma @esmabuilds]

If your app ranking changed recently, don't touch anything yet.

Apps are jumping 40–50 positions overnight. No ads, no update, no reason.

Apple has been recalibrating its algorithm since iOS 26. It's not stable right now.

At least wait 48hrs before making any decisions.

[Esma @esmabuilds]

@Tobby_scraper Yeah, definitely. The one of the biggest traps in this sector is assumption. You need data before start to develop something - no matter it is quantitative or qualitative just like interviews

[Esma @esmabuilds]

@charlesng116 I think it is bc posting is really energy consuming. So many founders may think it is a waste of time. But I believe the patient ones are really winning.

[Esma @esmabuilds]

Do you really need to invent the idea to make money?

Definitely no! You just need to Christopher Columbus it.

You want to earn money.

You know the potential in the mobile app world. You just don't know what to build.

Here is the easy way:

Go to Sensor Tower. Go category by category. Check what people are downloading. What they're paying for.

That's it. That's one of the best strategies I use.

I was doing this today and saw Sherlock - an AI face search app. I don't know the founder, but if you do, you can tag him. (It would be nice to meet :))

Maybe there's some paid marketing in the app, but still - it's a great success: $60K revenue in just 6 months 🤑

Anyway, what I'm trying to say is that you can figure out what to build and where to start just by checking what's already working.

Most people are waiting for an original idea to strike - while the smart ones are already on Sensor Tower 🙃

[Ozi @heyozi]

This is the most exciting part for me

Watching our apps take their first steps 🐾

[App Genie @appgco]

Who said App Genie can’t build games?

Guess what’s coming next 👀

[App Genie @appgco]

We have 1 open slot for this week’s Weekend Sprint. 👟

The process is simple:

If you have an idea, instead of letting it sit for weeks, we can turn it into a market-ready product this weekend.

We take the brief on Friday → build over the weekend → submit for review on Monday as a product that’s ready to go to market. 🚀

That means while we build, you should be getting your marketing channels ready too - because by Monday, your product will be ready 🙃

Weekend Sprint is designed for founders who want to move fast:
- bring the core feature to life
- launch with a strong onboarding + paywall setup
- get into the App Store as quickly as possible

We’ve already turned several ideas into real products with Weekend Sprint:

We identified the MVP, ran a quick market analysis, built the onboarding and paywall, developed the core feature, and prepared the store listing, so the app was ready to be marketed.

We have availability this week.

If you want to join this Weekend Sprint, just send us a message.

[App Genie @appgco]

Some products quietly grow into something meaningful over time.

Cardly AI is one of them.

It has now reached more than 500K users with 5.5K reviews.

From the beginning, the focus was simple: building a product people genuinely find useful.

It’s been a meaningful journey for App Genie, and we’re excited to keep growing with Cardly AI.

[App Genie @appgco]

Great products are built through the right partnerships.

What started as a long-term relationship has now turned into an official partnership between Next Big App and App Genie.

Together, we’re combining strategic vision, product thinking, and execution power to build great apps.

Thanks to the @nextbigapp team for walking this road with us.

Excited for what we’ll build together. 🚀

[App Genie @appgco]

At App Genie, we’re proud to support a new platform:

@letsflip_app - a platform redefining how mobile apps are built, scaled, and traded.

@letsflip_app enables the buying and selling of revenue-generating mobile apps, connecting founders with investors.

Glad to be part of the journey!

[App Genie @appgco]

We’ve just launched another app: Amerika Cepte 🇺🇸

One of the biggest challenges when moving to the U.S. or starting a new life there is finding reliable information and connecting with people who have actually gone through the same journey.

The Amerika Cepte team imagined something beyond a traditional guide. Instead of just providing information, they wanted to build a community where people can find and support each other.

As the App Genie team, we were happy to be part of turning this idea into a real product.

During the development process, we focused on creating a structure where the community could be truly active and genuinely helpful for its members.

The product will continue evolving, with new features on the way to strengthen community interaction even further.

It’s already becoming a valuable platform for anyone dreaming about building a life in the U.S.

Take a look and share your thoughts 🤝 🇺🇸

[App Genie @appgco]

We’re opening Cohort 1 of App Genie’s AI Product Trainee Program.

It’s 3 seats, remote, full-time, and paid.

Starting within 2 weeks.

You’ll work on real internal + client projects, and if you pass the bar, you’ll get a full-time offer.

Applications are rolling and we may close early once filled.

Apply from the link in the bio

[Serhan Baydı @serhanbaydi]

Günümüz teknolojisinde hızlı olmayan kaybeder.

2026'da hız konusundaki iddiamızı bir üst seviyeye taşıyoruz..

Weekend Sprints'i başlatıyoruz.

Cuma brief ver → Pazartesi App Store review'e gir.

Herkes app'ini paylaşıyor. Sen neyi bekliyorsun?

[Esma @esmabuilds]

If you are under the 99%, you fail! 🚨

How do you track your crashes?

MVP does not mean your product is allowed to crash or break. It simply means you’re starting with fewer features. No matter which phase your product is in, you must protect its health.

So… how do we do it?

At App Genie, we test our apps daily, but even then, there can still be issues we don’t immediately catch. That’s why we use Firebase Crashlytics to monitor crash reports in real time.

We automate crash alerts and act instantly whenever users experience any form of instability.

For us, anything below a 99% crash-free rate is a red alert.

We’re not just building products. We’re constantly safeguarding their health, too!

[Esma @esmabuilds]

@sweatystartup Business moves fastest when you stop making it about you

[Esma @esmabuilds]

@marclou Congrats 🎉

[Esma @esmabuilds]

@itsgasser Invest now or pay for the flop later

[Esma @esmabuilds]

@pmitu Perfect list. Ship the vibes, validate the demand.