Chris Wilson - Espresso Copy 🚢

I share quick copywriting tips and examples to help you grow your business | Former teacher, now in-house marketing copywriter

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

Copywriting is the most profitable skill you can learn.

But it's difficult to learn with all the bad advice online.

Here are 10 copywriting threads that will teach you all you need to get started. 🧵👇

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

A copywriter at work used the "We spent 50+ hours researching..." hook and I am only slightly worried that he did spend 50+ hours researching this list, and this was all that he got.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@Kjellvdv To be clear. It's not bad!

It's just bad when every post starts with "Calling all [job title] 🚨"

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@Kjellvdv The last social media manager did this all the time in posts...turned out it was due to ChatGPT :D

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

I'm turning off my favourite subscription:

YouTube Premium.

I'm working on a series of YouTube ads so I need to see how ads look and act on the platform. I keep Firefox around to check ads on other sites too, it's a handy tool.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

One of the most common copy mistakes I see from non-copywriters.

Switching from third to first person.

Keep your perspective consistent.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@Kjellvdv inspiration 💡

[Kjell Vandevyvere @kjellvdv]

Not getting enough signups or bookings for your startup?

Maybe your homepage needs a fix...

I've reviewed dozens of home pages and selected 10 to show you what to copy and what to avoid.

62 tips in total.

Comment "inspiration" if you want it.

(auto DM - no need to follow)

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

Big challenge in copywriting: Ego.

Write only what you need.
By selling, you can put people off.
No one cares about your clever turn of phrase.

It's about the reader, not you.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@Kjellvdv Overall, I think the old design is better but I can see some minor improvements (sign in button in the nav menu, but the nav menu is more hidden!)

The copy and design of the first show what they are offering far clearer, which makes me wonder if they've expanded to offer more?

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@msmialko 3 looks most like the name to me.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@Kjellvdv @gohenry Great breakdown (I hate that #1 as well! I actually think the apostrophe makes it look worse somehow!).

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@evielync Very smooth.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

The quickest ROI social media action you can do:

Reshare your best content from last month/year.

Most creators do this, so few businesses do.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

What do copywriting and being a good husband have in common?

If you want someone to listen to you, you need to listen to them first.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@backtosenses The struggle is real.

It's amazing how many inspiring ideas come along right at that dip.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

July is the Birthday month in my family.

Plus it's when my best friend was born.

This year I found this great video from Van Neistat with some gift giving tips. I hope it helps you

https://t.co/2mTBk1dm2X

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

Talking to your target audience is invaluable.

But sometimes they tell you what you want to hear, not what they actually think (if they even being honest with themselves).

The best — not fool proof — solution is to ask them about what they do (with proof), not what they say.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@AndrewWriteCopy That's a solid tip...like those legs of yours.

[Chris Wilson - Espresso Copy 🚢 @espressocopy]

@BrianFOConnor Not disagree at all!

I mean, there was a reason we wanted those statistics!

Also, even though I know that statistics in ads are often made up, they still catch my attention.